Advertising - Articles - Scientific Research Publishing

The Impact of Personalized AI-Generated Video Ads on Consumer Click-Through Rates (Articles)

Nada Querch, Pingli Zhu

Open Access Library Journal Vol.12 No.6, June 30, 2025

DOI: 10.4236/oalib.1113607 270 Downloads 3,154 Views Citations
Structural Holes and Banner-Ad Click-Throughs (Articles)

Starling David Hunter III, Ravi Chinta

Technology and Investment Vol.4 No.1, February 26, 2013

DOI: 10.4236/ti.2013.41005 5,290 Downloads 8,379 Views Citations
Contract Manufacturer’s Encroachment Strategy Considering Advertising Effort (Articles)

Jing Shi

Journal of Service Science and Management Vol.13 No.2, April 3, 2020

DOI: 10.4236/jssm.2020.132015 788 Downloads 2,005 Views Citations
Research on Advertising Volume, Pricing and Promotion Strategies of the Online Video Platform (Articles)

Hao Wu, Deqing Tan

Journal of Mathematical Finance Vol.13 No.4, November 27, 2023

DOI: 10.4236/jmf.2023.134028 393 Downloads 1,701 Views Citations
Optimal Investment in Advertising and Quality to Mitigate a Possible Product-Harm Crisis (Articles)

Francesco Moresino

Open Journal of Business and Management Vol.12 No.3, April 22, 2024

DOI: 10.4236/ojbm.2024.123074 147 Downloads 740 Views Citations
A Survey of Alcohol Consumption in African Countries, 2019 (Articles)

Amadu Jacky Kaba

Sociology Mind Vol.15 No.5, September 24, 2025

DOI: 10.4236/sm.2025.155018 60 Downloads 2,096 Views Citations
Exploring the Future Trends of Digital Advertising in Emerging Markets: Insights from Palestine and Jordan (Articles)

Hamdi Sadeh

Open Access Library Journal Vol.13 No.1, January 16, 2026

DOI: 10.4236/oalib.1114800 157 Downloads 1,265 Views Citations
The Impact of Generative Artificial Intelligence in Advertising on Multi-Generational Purchase Intentions: An Empirical Study in China (Articles)

Nada Essam Ahmed Fouad Shoukery

Open Journal of Business and Management Vol.14 No.2, March 26, 2026

DOI: 10.4236/ojbm.2026.142070 116 Downloads 798 Views Citations
Forbidden Fruit Tastes the Sweetest—A Study of Norwegians’ Consumption Pattern of Chocolate, Sweets, Salty Snacks, Soft Drinks and the Like (Articles)

Annechen Bahr Bugge, Randi Lavik

Food and Nutrition Sciences Vol.3 No.12, December 10, 2012

DOI: 10.4236/fns.2012.312212 4,950 Downloads 9,913 Views Citations
How Are the Decisions of Female Consumers Effected? (Articles)

Ziyi Zeng

Open Journal of Social Sciences Vol.11 No.4, April 11, 2023

DOI: 10.4236/jss.2023.114002 272 Downloads 2,032 Views Citations
User Acceptance of Personalized and Context-Specific Online Advertising (Articles)

S. Denise Ruhrberg, Giulia Kirstein, Katsiaryna S. Baran

Open Journal of Social Sciences Vol.5 No.3, March 30, 2017

DOI: 10.4236/jss.2017.53020 2,510 Downloads 4,717 Views Citations
Advertising and Journalistic Objectivity: An Issue of Ethics in African’s Media in a Case of the Democratic Republic of Congo (Articles)

Innocent Bora Uzima

Advances in Journalism and Communication Vol.12 No.1, February 8, 2024

DOI: 10.4236/ajc.2024.121004 269 Downloads 1,058 Views Citations

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