Digital Marketing Strategy - Articles - Scientific Research Publishing

Museum Public Services from the Cultural Tourism Perspective: A Comparative Study on Shanghai Museum and Hamburg Museum of History (Articles)

Wenjie Shi, Yuhan Zhou, Xiaofei Rao

Open Access Library Journal Vol.7 No.10, October 20, 2020

DOI: 10.4236/oalib.1106801 548 Downloads 2,001 Views Citations
Optimization of Marketing Strategy for “E-Commerce Live Streaming + Agricultural Products” in the New Media Era (Articles)

Xinyu Huang

American Journal of Industrial and Business Management Vol.13 No.10, October 30, 2023

DOI: 10.4236/ajibm.2023.1310061 847 Downloads 3,959 Views Citations
A Critical Review of the Adaptability of Strategic Management Theory in the Digital Economy Era (Articles)

Yixin Liu

Modern Economy Vol.15 No.12, December 2, 2024

DOI: 10.4236/me.2024.1512062 438 Downloads 2,749 Views Citations
Utilization of DSS to the Promotion and Conclusion of Charters in the Shipping and Supply Chain Context (Articles)

Foteini Kontogiorgou, Damianos P. Sakas, Nikolaos T. Giannakopoulos, Nikos Kanellos, Christos Christopoulos

Modern Economy Vol.14 No.9, September 6, 2023

DOI: 10.4236/me.2023.149059 421 Downloads 1,345 Views Citations
The Impact of Social Media Marketing on Consumer Behavior: A Study of the Fashion Retail Industry (Articles)

Saddam Nasir Chowdhury, Md Omar Faruque, Sadia Sharmin, Tughlok Talukder, Md Abdullah Al Mahmud, Golam Dastagir, Surove Akter

Open Journal of Business and Management Vol.12 No.3, May 21, 2024

DOI: 10.4236/ojbm.2024.123090 4,210 Downloads 70,338 Views Citations
Investigating the Influence of Social Media Marketing Campaigns on Libyan Consumer Behavior Pertaining to Private Universities: A Case Study of the Libyan International University (Articles)

Abdilrahman Ebrahim

Open Access Library Journal Vol.11 No.11, November 30, 2024

DOI: 10.4236/oalib.1112470 96 Downloads 870 Views Citations
An Analysis of Snow Sports Promotion in China through Different Social Media Platforms (Articles)

Zhengqing Ding

Open Journal of Business and Management Vol.13 No.1, January 24, 2025

DOI: 10.4236/ojbm.2025.131027 185 Downloads 1,135 Views Citations
An Examination of How Social Media Participation and Customer Satisfaction Affect the Likelihood that a Business Will Make Another Transaction in the Hospitality Sector (Articles)

Tughlok Talukder, Seaam Bin Masud, Md. Rashel Miah, Ashrafuzzaman Hera, Md. Omar Faruque

Open Access Library Journal Vol.12 No.1, January 27, 2025

DOI: 10.4236/oalib.1112802 199 Downloads 1,825 Views Citations
The Impact of Big Data-Based Customer Segmentation on Programmatic Purchasing Efficiency: The Role of Chatbot-Based Interactions (Articles)

Muhammet Salih Yiğit

Open Journal of Applied Sciences Vol.15 No.7, July 29, 2025

DOI: 10.4236/ojapps.2025.157146 97 Downloads 652 Views Citations
Internal Marketing and Public Sector Modernization (Articles)

Elisavet Antoniadou

American Journal of Industrial and Business Management Vol.15 No.12, December 31, 2025

DOI: 10.4236/ajibm.2025.1512094 70 Downloads 393 Views Citations
Strategic Branding and Competitive Advantage in International School Marketing: A Case-Based Analysis in Asia (Articles)

James McLaughlin

Open Journal of Business and Management Vol.14 No.2, February 9, 2026

DOI: 10.4236/ojbm.2026.142049 152 Downloads 902 Views Citations
A Study on the Mechanisms and Pathways through Which New Media Empowers the Development of the Cultural and Tourism Industry: A Case Study of the “Yunnan Treasure Shops” Influencer Program (Articles)

Han Yang, Yushi Yin

Open Journal of Business and Management Vol.14 No.3, May 14, 2026

DOI: 10.4236/ojbm.2026.143081 25 Downloads 205 Views Citations
How Are the Decisions of Female Consumers Effected? (Articles)

Ziyi Zeng

Open Journal of Social Sciences Vol.11 No.4, April 11, 2023

DOI: 10.4236/jss.2023.114002 272 Downloads 2,032 Views Citations
Transforming Nigerian Maritime Business Operations through Digital Strategy Inclusion (Articles)

Charles Ikechi Emelogu

Open Journal of Business and Management Vol.11 No.4, July 19, 2023

DOI: 10.4236/ojbm.2023.114092 340 Downloads 2,093 Views Citations
A Digital Phase Locked Loop Speed Control of Three Phase Induction Motor Drive: Performances Analysis (Articles)

Ben Hamed Mouna, Sbita Lassaâd

Energy and Power Engineering Vol.3 No.1, February 25, 2011

DOI: 10.4236/epe.2011.31009 7,994 Downloads 15,748 Views Citations
Leveraging Robo-Advisory Services for Bank Competitiveness: A Case Study of First National Bank Botswana (Articles)

Christopher D. Molosiwa, Tshepang Molosiwa

Open Journal of Business and Management Vol.13 No.2, March 24, 2025

DOI: 10.4236/ojbm.2025.132072 115 Downloads 906 Views Citations
Business Model Innovations in the English Premier League: How Manchester United Was Left Behind (Articles)

Vincent English

Open Access Library Journal Vol.12 No.9, September 12, 2025

DOI: 10.4236/oalib.1114093 152 Downloads 1,485 Views Citations
Partner or Die: Why Collaborative Innovation Has Become a Strategic Imperative in the AI Era
—An Examination of Partnership Structures, AI, Era Imperatives, and the Governance of Collaborative Innovation (Articles)

Vincent English

Open Access Library Journal Vol.13 No.4, April 24, 2026

DOI: 10.4236/oalib.1115191 14 Downloads 161 Views Citations
The Impact of Personalized AI-Generated Video Ads on Consumer Click-Through Rates (Articles)

Nada Querch, Pingli Zhu

Open Access Library Journal Vol.12 No.6, June 30, 2025

DOI: 10.4236/oalib.1113607 272 Downloads 3,171 Views Citations
The Role of Algorithmic Ad Personalization in Driving Impulse Buying Behavior: Mediating Effects of Perceived Value and Moderating Personality Traits (Articles)

Abu Bakar, Huaqiang Wang

Open Access Library Journal Vol.12 No.8, August 6, 2025

DOI: 10.4236/oalib.1113822 216 Downloads 1,677 Views Citations

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