Consumer Behavior Analysis - Articles - Scientific Research Publishing

Online Reservation Abandonment: How to Bridge the Gap between the Original Intention and the Actual Behavior? (Articles)

Mohamed Nabil Mzoughi, Anissa Negra, Aïcha Habacha

American Journal of Industrial and Business Management Vol.2 No.3, June 15, 2012

DOI: 10.4236/ajibm.2012.23012 5,602 Downloads 11,647 Views Citations
Work Behavior Analysis of FMCG Salesman (Articles)

Minchao Liao, Lili Fan

Open Journal of Business and Management Vol.2 No.3, July 25, 2014

DOI: 10.4236/ojbm.2014.23028 5,510 Downloads 7,468 Views Citations
Factors Influencing Consumers’ Purchasing Behavior on Organic Vegetables: A Case Study in Vientiane, Lao PDR (Articles)

Chaitor Poyearleng, Zhao Kai, Saleh Shahriar, Ouaimon Payang Slim Reakine

Open Journal of Social Sciences Vol.7 No.2, February 21, 2019

DOI: 10.4236/jss.2019.72017 2,033 Downloads 6,807 Views Citations
Does Knowledge Translate into Action? Impact of Perceived Environmental Knowledge on Ecologically Conscious Consumer Behavior (Articles)

Manoj Das, Mahesh Ramalingam

Theoretical Economics Letters Vol.9 No.5, June 14, 2019

DOI: 10.4236/tel.2019.95087 1,302 Downloads 4,248 Views Citations
A Review on Returnless Refunds in E-Commerce Retailing: Sales through Leniency (Articles)

Guilherme Rodrigues dos Santos, Ekaterina Koromyslova

iBusiness Vol.12 No.2, June 29, 2020

DOI: 10.4236/ib.2020.122005 1,040 Downloads 4,030 Views Citations
Use of Social Media as an Effective Marketing Tool for Fashion Startups in Saudi Arabia (Articles)

Noran Trad, Maha Abdullah Al Dabbagh

Open Journal of Social Sciences Vol.8 No.11, November 27, 2020

DOI: 10.4236/jss.2020.811029 2,578 Downloads 11,988 Views Citations
A Data-Driven Research of Sales and Purchases on JD.com Platform (Articles)

Xiangyu Huang

Intelligent Information Management Vol.13 No.1, January 20, 2021

DOI: 10.4236/iim.2021.131002 748 Downloads 3,407 Views Citations
A Literature Review on Consumer’s Complaining Behavior and Dissatisfaction: Implication of Marketing Strategies with Special Reference to the Online Retail Sector (Articles)

Komal

Open Journal of Business and Management Vol.9 No.2, February 25, 2021

DOI: 10.4236/ojbm.2021.92027 1,460 Downloads 10,347 Views Citations
This article belongs to the Special Issue on Business Administration and Management
Sustainable Retailing Performance of Zara during COVID-19 Pandemic (Articles)

Suheela Shabir, Norah Ali AlBishri

Open Journal of Business and Management Vol.9 No.3, April 15, 2021

DOI: 10.4236/ojbm.2021.93054 16,711 Downloads 65,344 Views Citations
Perceived Risk versus Perceived Value for Money: Assessing Online Retail Shopping Behavior among Ghanaians (Articles)

Gideon Buernartey Boyetey, Samuel Antwi

iBusiness Vol.13 No.3, August 9, 2021

DOI: 10.4236/ib.2021.133008 1,003 Downloads 4,661 Views Citations
Effect of COVID-19 Pandemic on Consumption Patterns among Egyptian Consumers and Its Relation to Maslow’s Hierarchy of Needs (Articles)

Amal Seddik Afify

Modern Economy Vol.13 No.2, February 25, 2022

DOI: 10.4236/me.2022.132012 701 Downloads 3,558 Views Citations
A Review on Apparel Fashion Trends, Visual Merchandising and Fashion Branding (Articles)

Sonkar P. Akhilendra, Muthusamy Aravendan

Intelligent Information Management Vol.15 No.3, May 9, 2023

DOI: 10.4236/iim.2023.153007 1,302 Downloads 8,521 Views Citations
Perception and Preferences of Consumers in the Retail Sector: A Case Study in the City of Loja-Ecuador (Articles)

Max Boada, Maria Boada, Francisco Morocho

Open Journal of Business and Management Vol.11 No.3, May 31, 2023

DOI: 10.4236/ojbm.2023.113074 567 Downloads 4,194 Views Citations
Impact of COVID-19 on Consumer Behaviour and Mindful Consumption (Articles)

Sreemoyee Thapa

Open Journal of Business and Management Vol.12 No.3, May 17, 2024

DOI: 10.4236/ojbm.2024.123086 323 Downloads 1,843 Views Citations
The Impact of Social Media Marketing on Consumer Behavior: A Study of the Fashion Retail Industry (Articles)

Saddam Nasir Chowdhury, Md Omar Faruque, Sadia Sharmin, Tughlok Talukder, Md Abdullah Al Mahmud, Golam Dastagir, Surove Akter

Open Journal of Business and Management Vol.12 No.3, May 21, 2024

DOI: 10.4236/ojbm.2024.123090 4,311 Downloads 71,329 Views Citations
Investigating the Influence of Social Media Marketing Campaigns on Libyan Consumer Behavior Pertaining to Private Universities: A Case Study of the Libyan International University (Articles)

Abdilrahman Ebrahim

Open Access Library Journal Vol.11 No.11, November 30, 2024

DOI: 10.4236/oalib.1112470 105 Downloads 943 Views Citations
Influence of Social Media on Consumer Behavior: Investigating How Social Media Platforms Shape Consumer Purchasing Decisions and Loyalty (Articles)

Simon Suwanzy Dzreke, Semefa Dzreke

Open Journal of Business and Management Vol.13 No.2, March 17, 2025

DOI: 10.4236/ojbm.2025.132061 2,980 Downloads 45,108 Views Citations
Reinventing Ultra-Fast Fashion: Strategic Growth Recommendations for SHEIN’s Sustainable Brand Development (Articles)

Monique Cheuk Nam Siu, Sunny Ubale

Open Journal of Business and Management Vol.13 No.4, July 29, 2025

DOI: 10.4236/ojbm.2025.134154 359 Downloads 3,338 Views Citations
The Impact of Social Media Marketing Strategies on Consumer Purchase Intention in the Brewery Industry in Liberia (Articles)

Benetta S. Blessed Daye, Fenfen Zhao

Open Access Library Journal Vol.12 No.10, October 10, 2025

DOI: 10.4236/oalib.1114122 130 Downloads 1,338 Views Citations
Research on Optimization of Marketing Strategy of Pierre Cardin Cosmetic Company in Angola (Articles)

Fernandes Antonio Joao Nolatu

Open Access Library Journal Vol.12 No.11, November 24, 2025

DOI: 10.4236/oalib.1113911 72 Downloads 539 Views Citations

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