Consumer Based Brand Equity CBBE - Articles - Scientific Research Publishing

Emotional Connect between Brand and Consumer through Sensory Branding (Articles)

Makarand Upadhyaya

American Journal of Industrial and Business Management Vol.7 No.4, April 6, 2017

DOI: 10.4236/ajibm.2017.74025 7,404 Downloads 13,565 Views Citations
Antecedents to Customer Engagement: Moderating Role of Media Richness of Brand Pages (Articles)

Aditi Gosain, Mukta Srivastava, Deepanvita Gupta

Theoretical Economics Letters Vol.9 No.7, October 14, 2019

DOI: 10.4236/tel.2019.97161 1,323 Downloads 4,953 Views Citations
Fashion and Brand Awareness: An Evidence-Based Approach to the Analysis of Distinctive Elements in Communication (Articles)

Giovanni Maria Conti, Alessandra Mazzola, Martina Motta, Margherita Pillan

Journal of Textile Science and Technology Vol.6 No.4, November 4, 2020

DOI: 10.4236/jtst.2020.64015 1,042 Downloads 5,149 Views Citations
Brand Attitude Process of Pop-Up Ads Used in Digital Marketing (Articles)

Osman Yetkin, Murat Basal

Open Journal of Social Sciences Vol.12 No.4, April 19, 2024

DOI: 10.4236/jss.2024.124011 364 Downloads 2,170 Views Citations
Narrating Authenticity: A Qualitative Exploration of How Brand Storytelling Shapes Consumer Trust and Loyalty in Ghana’s Emerging Market (Articles)

Ibrahim Ofosu-Boateng, Leyroy Muandumba Jose

Open Journal of Social Sciences Vol.13 No.9, September 22, 2025

DOI: 10.4236/jss.2025.139016 237 Downloads 1,752 Views Citations
Predicting Brand Perception for Fast Food Market Entry (Articles)

Torsten Teichert, Tobias Effertz, Marina Tsoi, Vladislav Shchekoldin

Theoretical Economics Letters Vol.5 No.6, December 4, 2015

DOI: 10.4236/tel.2015.56081 6,108 Downloads 10,212 Views Citations
A Study on the Core Values of the Brand (Articles)

Xiangyin Li, Cui Sun

Journal of Service Science and Management Vol.8 No.6, December 23, 2015

DOI: 10.4236/jssm.2015.86087 7,951 Downloads 11,847 Views Citations
Current Situation, Problems and Countermeasures of Brand Construction of Agricultural Products in Hubei Province (Articles)

Ming Luo

Open Journal of Business and Management Vol.7 No.3, June 5, 2019

DOI: 10.4236/ojbm.2019.73081 1,507 Downloads 3,391 Views Citations
What Drives Consumer Household Behavior in the Travel Market (Articles)

Stanley I. Buchin

Modern Economy Vol.15 No.2, February 29, 2024

DOI: 10.4236/me.2024.152007 296 Downloads 1,105 Views Citations
Consumer Behavior in Low Involvement Product Purchase: A Stochastic Model (Articles)

Atanu Adhikari

Theoretical Economics Letters Vol.9 No.2, February 27, 2019

DOI: 10.4236/tel.2019.92030 2,969 Downloads 12,467 Views Citations
This article belongs to the Special Issue on Consumer Behavior Research
Statistical Approach to Regulation of Nanotechnology: Need, Advantages and Disadvantages (Articles)

Ricardo Santana Cabello, José Vega-Baudrit, Robin Zuluaga, Piedad Gañán

Journal of Biomaterials and Nanobiotechnology Vol.11 No.1, November 18, 2019

DOI: 10.4236/jbnb.2020.111002 1,364 Downloads 4,843 Views Citations
Review of Social Equity and Environment in Urban Transportation (Articles)

Ardeshir Faghri, Patrick Boyle, Danielle Lee

Current Urban Studies Vol.10 No.4, November 15, 2022

DOI: 10.4236/cus.2022.104033 403 Downloads 2,048 Views Citations
The Stress-Response Costs in Decision Making (Articles)

Hammad Siddiqi

Theoretical Economics Letters Vol.15 No.3, June 23, 2025

DOI: 10.4236/tel.2025.153041 86 Downloads 447 Views Citations
A Practical Examination and Path Selection of Equity Transfer Models: Focusing on the Alteration of the Shareholder Register (Articles)

Min Ma

Beijing Law Review Vol.16 No.3, September 8, 2025

DOI: 10.4236/blr.2025.163090 64 Downloads 413 Views Citations
This article belongs to the Special Issue on Economic, Legal, and Policy Perspectives
The Relation Analysis of Equity Structure and Its Performance on Chinese Listed Bank (Articles)

Chang-jun Zheng, Zhou Yan, Li Wei

Journal of Service Science and Management Vol.1 No.2, September 25, 2008

DOI: 10.4236/jssm.2008.12018 7,571 Downloads 12,857 Views Citations
Health care services in India: A few questions on equity (Articles)

Swadhin Mondal

Health Vol.5 No.1, January 11, 2013

DOI: 10.4236/health.2013.51008 8,132 Downloads 13,335 Views Citations
Gender Equity in Education (Articles)

Elmas Sahin

Open Journal of Social Sciences Vol.2 No.1, January 8, 2014

DOI: 10.4236/jss.2014.21007 7,723 Downloads 17,180 Views Citations
Financial Performance Appraisal of Selected Companies in Jordan (Articles)

Basman Al Dalayeen

Open Journal of Business and Management Vol.5 No.1, December 30, 2016

DOI: 10.4236/ojbm.2017.51012 3,144 Downloads 11,757 Views Citations
Weakening Effect of Executive Overconfidence on Equity Incentive—The Empirical Evidence from Chinese Listed Companies (Articles)

Sunyu Chen

Open Journal of Business and Management Vol.7 No.1, January 7, 2019

DOI: 10.4236/ojbm.2019.71011 1,187 Downloads 2,350 Views Citations
Is Henry George’s Land Value Tax Fair, Efficient, Both, or Neither? (Articles)

Zitong Xue

Open Journal of Social Sciences Vol.10 No.7, July 22, 2022

DOI: 10.4236/jss.2022.107020 297 Downloads 2,045 Views Citations

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