Brand Management - Articles - Scientific Research Publishing

The Impact of Nationalism of Consumers Loyalty: A Case Study of Multinational Retail Firms in China (Articles)

Bo Wu, Hamrila Binti Abdul Latif, Mahani B. T. Mohammad, Sharizal Bin Hashin

Journal of Service Science and Management Vol.16 No.2, April 18, 2023

DOI: 10.4236/jssm.2023.162006 332 Downloads 1,859 Views Citations
The Impact of Value Perception on Luxury Brand Consumption (Articles)

Marwa Elgebali, Rawia Zaazou

Open Journal of Business and Management Vol.11 No.5, September 18, 2023

DOI: 10.4236/ojbm.2023.115126 924 Downloads 7,461 Views Citations
Brand Attractiveness and Strategic Repositioning: A Study Applied to Brands in the Brewery Sector (Articles)

Célestine Annie Tengho Metchum

Open Journal of Business and Management Vol.12 No.4, July 23, 2024

DOI: 10.4236/ojbm.2024.124134 252 Downloads 1,632 Views Citations
Research on Brand Strategy of Hotel Enterprises
—Taking Hyatt Hotel Group as an Example (Articles)

Jingwen Song, Keman Ding, Ruijie Cheng, Xiaoyu Zhao, Xuan Luo, Yang Liu, Yuanhao Tian, Zhihan Duan

Open Journal of Business and Management Vol.13 No.2, March 6, 2025

DOI: 10.4236/ojbm.2025.132045 219 Downloads 2,089 Views Citations
Research on Minority Culture Enabling the Brand Building of Coffee Estates in Pu’er City—Teaching Practice Based on Internet Marketing Course (Articles)

Yushi Yin, Yundi Zhang, Ci Wang, Yuejia Li

Open Journal of Business and Management Vol.13 No.4, June 13, 2025

DOI: 10.4236/ojbm.2025.134123 139 Downloads 805 Views Citations
Decision Making in International Tertiary Education: The Role of National Image (Articles)

Jing Cai, Theresa Loo

Advances in Journalism and Communication Vol.2 No.3, September 26, 2014

DOI: 10.4236/ajc.2014.23012 4,560 Downloads 7,522 Views Citations
Research on the Impact of Social Circles on Self-Brand Connection: Regulation of Self-Awareness and Brand Value (Articles)

Shenghong Ye, Jia Li, Zhaobin Zeng, Shuang Hao

Open Journal of Business and Management Vol.3 No.2, April 9, 2015

DOI: 10.4236/ojbm.2015.32015 3,945 Downloads 6,139 Views Citations
Evaluating the Impact of Storytelling Ads on Consumer Purchase Intention (Articles)

Sujata Joshi, Menachem Domb, Barshekee Chanda, Amit Bais

Journal of Service Science and Management Vol.15 No.1, January 30, 2022

DOI: 10.4236/jssm.2022.151002 2,045 Downloads 10,494 Views Citations
Impacts of Social Networking Sites on Brand Loyalty through Customer Engagement: Evidence from Cambodian Users (Articles)

Phichhang Ou, Sambath Phou, Bunmeng Chov, Tithdanin Chav

Open Journal of Business and Management Vol.12 No.5, August 20, 2024

DOI: 10.4236/ojbm.2024.125149 461 Downloads 2,512 Views Citations
Research on the Synergistic Mechanism of Railway Passenger Service Quality Improvement from the Perspective of Brand Leadership
—A Case Study of the “Yuecai” EMU Service Brand (Articles)

Jing Wu

Open Journal of Applied Sciences Vol.15 No.12, December 29, 2025

DOI: 10.4236/ojapps.2025.1512273 40 Downloads 237 Views Citations
The Research on the Practical Path of Party Building Brand Building of University Student Party Branch in the New Era (Articles)

Dong Yan, Shuqing Cheng, Deqi Yang, Siyu Tan

Open Journal of Social Sciences Vol.14 No.4, April 22, 2026

DOI: 10.4236/jss.2026.144021 7 Downloads 98 Views Citations
Self-Esteem’s Moderation of Self-Congruity Effects on Brand Loyalty (Articles)

Jane Brannen, Cynthia M. Frisby

Theoretical Economics Letters Vol.7 No.6, October 31, 2017

DOI: 10.4236/tel.2017.76126 2,154 Downloads 6,228 Views Citations
Efficacy of Facebook Fans: Can They Influence Perception of the Brand? (Articles)

Mike Behan

Open Journal of Business and Management Vol.2 No.4, September 18, 2014

DOI: 10.4236/ojbm.2014.24033 5,370 Downloads 8,262 Views Citations
The NOTHING ELSE Brand: A Case Study (Articles)

Dave Brown, Bruce Donaldson, Andrew Parsons, Deborah Macrae, John Kelleher, Mary Yan, Elaine Rush

Food and Nutrition Sciences Vol.6 No.3, March 11, 2015

DOI: 10.4236/fns.2015.63033 3,988 Downloads 5,802 Views Citations
The Correlation of Brand Equity and Crisis: A Review and Directions for Future Research (Articles)

Liuying He, Yaxuan Ran

Modern Economy Vol.6 No.3, March 18, 2015

DOI: 10.4236/me.2015.63036 5,291 Downloads 8,475 Views Citations
Analysis of Psychological Factors That Influence Preference for Luxury Food and Car Brands Targeting Japanese People (Articles)

Kazutoshi Fujiwara, Shin’ya Nagasawa

American Journal of Industrial and Business Management Vol.5 No.9, September 21, 2015

DOI: 10.4236/ajibm.2015.59059 5,220 Downloads 8,358 Views Citations
Study on Channel Selection Evaluation Model of Painting Material Industry Based on Brand Building (Articles)

Wen Li, Wenbo Wang

Open Journal of Business and Management Vol.3 No.4, October 20, 2015

DOI: 10.4236/ojbm.2015.34042 3,146 Downloads 4,323 Views Citations
Relationships among Purchase Intentions for Luxury Brands and Personality Traits Based on the Big Five (Articles)

Kazutoshi Fujiwara, Shin’ya Nagasawa

American Journal of Industrial and Business Management Vol.5 No.11, November 6, 2015

DOI: 10.4236/ajibm.2015.511063 5,199 Downloads 7,691 Views Citations
Psychological Factors That Influence Preference for Luxury Brands: Effect of “Openness to Experience1” on Psychological Factors for the Development of Purchase Intentions (Articles)

Kazutoshi Fujiwara, Shin’ya Nagasawa

American Journal of Industrial and Business Management Vol.5 No.12, December 21, 2015

DOI: 10.4236/ajibm.2015.512077 4,823 Downloads 6,765 Views Citations
Reimaging Ethiopia through Destination Branding (Articles)

Mulugeta Girma

American Journal of Industrial and Business Management Vol.6 No.2, February 29, 2016

DOI: 10.4236/ajibm.2016.62019 3,401 Downloads 7,161 Views Citations

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