Brand Image - Articles - Scientific Research Publishing

The Impact of Nationalism of Consumers Loyalty: A Case Study of Multinational Retail Firms in China (Articles)

Bo Wu, Hamrila Binti Abdul Latif, Mahani B. T. Mohammad, Sharizal Bin Hashin

Journal of Service Science and Management Vol.16 No.2, April 18, 2023

DOI: 10.4236/jssm.2023.162006 332 Downloads 1,859 Views Citations
The Impact of Value Perception on Luxury Brand Consumption (Articles)

Marwa Elgebali, Rawia Zaazou

Open Journal of Business and Management Vol.11 No.5, September 18, 2023

DOI: 10.4236/ojbm.2023.115126 924 Downloads 7,461 Views Citations
Brand Attractiveness and Strategic Repositioning: A Study Applied to Brands in the Brewery Sector (Articles)

Célestine Annie Tengho Metchum

Open Journal of Business and Management Vol.12 No.4, July 23, 2024

DOI: 10.4236/ojbm.2024.124134 252 Downloads 1,632 Views Citations
Research on Brand Strategy of Hotel Enterprises
—Taking Hyatt Hotel Group as an Example (Articles)

Jingwen Song, Keman Ding, Ruijie Cheng, Xiaoyu Zhao, Xuan Luo, Yang Liu, Yuanhao Tian, Zhihan Duan

Open Journal of Business and Management Vol.13 No.2, March 6, 2025

DOI: 10.4236/ojbm.2025.132045 219 Downloads 2,089 Views Citations
Research on Minority Culture Enabling the Brand Building of Coffee Estates in Pu’er City—Teaching Practice Based on Internet Marketing Course (Articles)

Yushi Yin, Yundi Zhang, Ci Wang, Yuejia Li

Open Journal of Business and Management Vol.13 No.4, June 13, 2025

DOI: 10.4236/ojbm.2025.134123 139 Downloads 805 Views Citations
A New Fast Iterative Blind Deconvolution Algorithm (Articles)

Mamdouh F. Fahmy, Gamal M. Abdel Raheem, Usama S. Mohamed, Omar F. Fahmy

Journal of Signal and Information Processing Vol.3 No.1, February 29, 2012

DOI: 10.4236/jsip.2012.31013 9,016 Downloads 15,742 Views Citations
Research on the Impact of Social Circles on Self-Brand Connection: Regulation of Self-Awareness and Brand Value (Articles)

Shenghong Ye, Jia Li, Zhaobin Zeng, Shuang Hao

Open Journal of Business and Management Vol.3 No.2, April 9, 2015

DOI: 10.4236/ojbm.2015.32015 3,945 Downloads 6,137 Views Citations
Evaluating the Impact of Storytelling Ads on Consumer Purchase Intention (Articles)

Sujata Joshi, Menachem Domb, Barshekee Chanda, Amit Bais

Journal of Service Science and Management Vol.15 No.1, January 30, 2022

DOI: 10.4236/jssm.2022.151002 2,045 Downloads 10,494 Views Citations
Impacts of Social Networking Sites on Brand Loyalty through Customer Engagement: Evidence from Cambodian Users (Articles)

Phichhang Ou, Sambath Phou, Bunmeng Chov, Tithdanin Chav

Open Journal of Business and Management Vol.12 No.5, August 20, 2024

DOI: 10.4236/ojbm.2024.125149 461 Downloads 2,512 Views Citations
Research on the Synergistic Mechanism of Railway Passenger Service Quality Improvement from the Perspective of Brand Leadership
—A Case Study of the “Yuecai” EMU Service Brand (Articles)

Jing Wu

Open Journal of Applied Sciences Vol.15 No.12, December 29, 2025

DOI: 10.4236/ojapps.2025.1512273 40 Downloads 237 Views Citations
The Research on the Practical Path of Party Building Brand Building of University Student Party Branch in the New Era (Articles)

Dong Yan, Shuqing Cheng, Deqi Yang, Siyu Tan

Open Journal of Social Sciences Vol.14 No.4, April 22, 2026

DOI: 10.4236/jss.2026.144021 7 Downloads 97 Views Citations
A Novel Dark-Channel Dehazing Algorithm Based on Adaptive-Filter Enhanced SSR Theory (Articles)

Ebtesam Mohameed Alharbi, Hong Wang, Peng Ge

Journal of Computer and Communications Vol.5 No.11, September 25, 2017

DOI: 10.4236/jcc.2017.511005 1,229 Downloads 2,638 Views Citations
Self-Esteem’s Moderation of Self-Congruity Effects on Brand Loyalty (Articles)

Jane Brannen, Cynthia M. Frisby

Theoretical Economics Letters Vol.7 No.6, October 31, 2017

DOI: 10.4236/tel.2017.76126 2,154 Downloads 6,228 Views Citations
A New Image Stabilization Model for Vehicle Navigation (Articles)

Frank Y. Shih, Alan Stone

Positioning Vol.1 No.1, November 26, 2010

DOI: 10.4236/pos.2010.11002 8,094 Downloads 15,576 Views Citations
Adaptive Gradient-Based and Anisotropic Diffusion Equation Filtering Algorithm for Microscopic Image Preprocessing (Articles)

Hailing Liu

Journal of Signal and Information Processing Vol.4 No.1, February 27, 2013

DOI: 10.4236/jsip.2013.41010 4,886 Downloads 8,089 Views Citations
Segmenting Salient Objects in 3D Point Clouds of Indoor Scenes Using Geodesic Distances (Articles)

Shashank Bhatia, Stephan K. Chalup

Journal of Signal and Information Processing Vol.4 No.3B, October 16, 2013

DOI: 10.4236/jsip.2013.43B018 4,261 Downloads 6,345 Views Citations
Implementation of RANSAC Algorithm for Feature-Based Image Registration (Articles)

Lan-Rong Dung, Chang-Min Huang, Yin-Yi Wu

Journal of Computer and Communications Vol.1 No.6, November 26, 2013

DOI: 10.4236/jcc.2013.16009 6,654 Downloads 10,500 Views Citations
A Simple Steganography Algorithm Based on Lossless Compression Technique in WSN (Articles)

R. Vijayarajeswari, A. Rajivkannan, J. Santhosh

Circuits and Systems Vol.7 No.8, June 9, 2016

DOI: 10.4236/cs.2016.78117 2,143 Downloads 3,763 Views Citations
Efficacy of Facebook Fans: Can They Influence Perception of the Brand? (Articles)

Mike Behan

Open Journal of Business and Management Vol.2 No.4, September 18, 2014

DOI: 10.4236/ojbm.2014.24033 5,370 Downloads 8,262 Views Citations
The NOTHING ELSE Brand: A Case Study (Articles)

Dave Brown, Bruce Donaldson, Andrew Parsons, Deborah Macrae, John Kelleher, Mary Yan, Elaine Rush

Food and Nutrition Sciences Vol.6 No.3, March 11, 2015

DOI: 10.4236/fns.2015.63033 3,988 Downloads 5,802 Views Citations

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