Advertising Investment - Articles - Scientific Research Publishing

A Systematic Review on the Extant of Outdoor Advertisements Literature in Developing Countries (Articles)

Omary Swallehe, Kardo Mwilongo

Open Journal of Business and Management Vol.10 No.4, June 9, 2022

DOI: 10.4236/ojbm.2022.104086 492 Downloads 3,561 Views Citations
Does Advertising Help Improve Consumer Purchasing Behavior toward Insurance Products? (Articles)

Francis Osei, Francis Nii Adjabeng, Samuel Owusu-Mensah, Alfred Atakora

Open Journal of Social Sciences Vol.10 No.12, November 2, 2022

DOI: 10.4236/jss.2022.1012004 583 Downloads 5,463 Views Citations
Advertising Competition in Mixed Oligopoly: From the Perspective of Shareholding Reform of China’s State-Owned Enterprises (Articles)

Qian Zhang, Hongjin Xiang

Theoretical Economics Letters Vol.13 No.2, April 10, 2023

DOI: 10.4236/tel.2023.132015 255 Downloads 934 Views Citations
FOMO and Conformity Consumption: An Examination of Social Media Use and Advertising Online among Egyptian Millennials (Articles)

Ayah A. Ezzat, Asser Ezz El Din, Hisham Abdelmoaty

Open Access Library Journal Vol.10 No.6, June 15, 2023

DOI: 10.4236/oalib.1110279 746 Downloads 7,412 Views Citations
Advertising Ethics and Professionalism of ZNBC TV2 and Muvi TV in Zambia—A Content Analysis Study (Articles)

Fidelis Muzyamba, Musonda Lemba

Advances in Journalism and Communication Vol.11 No.4, December 29, 2023

DOI: 10.4236/ajc.2023.114030 247 Downloads 1,136 Views Citations
Advancing Measures in Advertising, Communication, and Public Relations: A Comprehensive Review of Scale Development Studies, 1960-2023 (Articles)

Hyoungkoo Khang, Eyun-Jung Ki, Jason Ziyuan Zhou, Da-Young Kang

Advances in Journalism and Communication Vol.12 No.4, November 1, 2024

DOI: 10.4236/ajc.2024.124028 243 Downloads 1,740 Views Citations
Ethnoadvertising and Imaginary Constructions: Theoretical Approach to an Emerging Concept (Articles)

Messanga Obama

Advances in Journalism and Communication Vol.12 No.4, December 19, 2024

DOI: 10.4236/ajc.2024.124030 141 Downloads 515 Views Citations
Transformational Leadership and Organizational Culture in Digital Marketing Teams: Impacts on E-Commerce and Ad Agencies in the Digital Age (Articles)

Abu Bakar, Huaqiang Wang

Open Access Library Journal Vol.12 No.10, October 15, 2025

DOI: 10.4236/oalib.1114183 78 Downloads 612 Views Citations
Multimodal Advertising Strategies in the Beauty Industry: A Case of Cosmetic Brand (Articles)

Meerim Nurlanbek Kyzy

Open Access Library Journal Vol.12 No.11, November 7, 2025

DOI: 10.4236/oalib.1114420 111 Downloads 1,176 Views Citations
Influence of Manipulative Marketing Tactics (Articles)

Gila Berlagosky, Taly Furer, Jackie Silbering

Open Journal of Business and Management Vol.13 No.6, November 14, 2025

DOI: 10.4236/ojbm.2025.136222 128 Downloads 971 Views Citations
Trending the TikTok World of Advertising: Content Analysis of TikTok Ads of Four Popular Beauty Brands (Articles)

Kavita Karan, Ebru Bodur, Wellars Bakina

Advances in Journalism and Communication Vol.14 No.1, March 5, 2026

DOI: 10.4236/ajc.2026.141001 126 Downloads 969 Views Citations
The Impact of Personalized AI-Generated Video Ads on Consumer Click-Through Rates (Articles)

Nada Querch, Pingli Zhu

Open Access Library Journal Vol.12 No.6, June 30, 2025

DOI: 10.4236/oalib.1113607 288 Downloads 3,387 Views Citations
General Closed-Form Solutions to the Dynamic Optimization Problem in Incomplete Markets (Articles)

Moawia Alghalith

Applied Mathematics Vol.2 No.4, March 31, 2011

DOI: 10.4236/am.2011.24054 4,625 Downloads 9,002 Views Citations
An Alternative Method of Stochastic Optimization: The Portfolio Model (Articles)

Moawia Alghalith

Applied Mathematics Vol.2 No.7, July 15, 2011

DOI: 10.4236/am.2011.27123 4,927 Downloads 9,498 Views Citations
Generalized Stochastic Processes: The Portfolio Model (Articles)

Moawia Alghalith

Journal of Mathematical Finance Vol.2 No.2, May 23, 2012

DOI: 10.4236/jmf.2012.22022 4,372 Downloads 8,662 Views Citations
Does Human Resource Management Help a Company’s Financial Operating Result? (Articles)

Rob. C. H. van Otterlo

Journal of Service Science and Management Vol.6 No.5, December 27, 2013

DOI: 10.4236/jssm.2013.65031 5,102 Downloads 7,912 Views Citations
The Impact of Direct Foreign Investment on Unemployment in Jordan (Articles)

Mohammad Haroun Eid Al Amarat

Modern Economy Vol.7 No.6, June 29, 2016

DOI: 10.4236/me.2016.76078 2,909 Downloads 6,186 Views Citations
This article belongs to the Special Issue on Financial Investment
Empirical Evidence on the Determinants of Cybersecurity Investments in Private Sector Firms (Articles)

Lawrence A. Gordon, Martin P. Loeb, William Lucyshyn, Lei Zhou

Journal of Information Security Vol.9 No.2, February 12, 2018

DOI: 10.4236/jis.2018.92010 4,229 Downloads 8,326 Views Citations
Experimental Analysis of the Status of Singapore’s OFDI and Its Implications for China (Articles)

Weijian Li, Chenggang Li

Modern Economy Vol.12 No.12, December 16, 2021

DOI: 10.4236/me.2021.1212092 373 Downloads 2,346 Views Citations
Does International Investment Law Constitute a Limit or a Treat to the Right of the States to Regulate? (Articles)

Eman Adel Eid Hassan

Modern Economy Vol.13 No.1, January 19, 2022

DOI: 10.4236/me.2022.131005 522 Downloads 3,688 Views Citations

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