Advertising Event - Articles - Scientific Research Publishing

Does Advertising Help Improve Consumer Purchasing Behavior toward Insurance Products? (Articles)

Francis Osei, Francis Nii Adjabeng, Samuel Owusu-Mensah, Alfred Atakora

Open Journal of Social Sciences Vol.10 No.12, November 2, 2022

DOI: 10.4236/jss.2022.1012004 551 Downloads 5,377 Views Citations
Advertising Competition in Mixed Oligopoly: From the Perspective of Shareholding Reform of China’s State-Owned Enterprises (Articles)

Qian Zhang, Hongjin Xiang

Theoretical Economics Letters Vol.13 No.2, April 10, 2023

DOI: 10.4236/tel.2023.132015 232 Downloads 878 Views Citations
FOMO and Conformity Consumption: An Examination of Social Media Use and Advertising Online among Egyptian Millennials (Articles)

Ayah A. Ezzat, Asser Ezz El Din, Hisham Abdelmoaty

Open Access Library Journal Vol.10 No.6, June 15, 2023

DOI: 10.4236/oalib.1110279 733 Downloads 7,278 Views Citations
Advertising Ethics and Professionalism of ZNBC TV2 and Muvi TV in Zambia—A Content Analysis Study (Articles)

Fidelis Muzyamba, Musonda Lemba

Advances in Journalism and Communication Vol.11 No.4, December 29, 2023

DOI: 10.4236/ajc.2023.114030 239 Downloads 1,091 Views Citations
Advancing Measures in Advertising, Communication, and Public Relations: A Comprehensive Review of Scale Development Studies, 1960-2023 (Articles)

Hyoungkoo Khang, Eyun-Jung Ki, Jason Ziyuan Zhou, Da-Young Kang

Advances in Journalism and Communication Vol.12 No.4, November 1, 2024

DOI: 10.4236/ajc.2024.124028 223 Downloads 1,661 Views Citations
Ethnoadvertising and Imaginary Constructions: Theoretical Approach to an Emerging Concept (Articles)

Messanga Obama

Advances in Journalism and Communication Vol.12 No.4, December 19, 2024

DOI: 10.4236/ajc.2024.124030 123 Downloads 470 Views Citations
Transformational Leadership and Organizational Culture in Digital Marketing Teams: Impacts on E-Commerce and Ad Agencies in the Digital Age (Articles)

Abu Bakar, Huaqiang Wang

Open Access Library Journal Vol.12 No.10, October 15, 2025

DOI: 10.4236/oalib.1114183 70 Downloads 552 Views Citations
Multimodal Advertising Strategies in the Beauty Industry: A Case of Cosmetic Brand (Articles)

Meerim Nurlanbek Kyzy

Open Access Library Journal Vol.12 No.11, November 7, 2025

DOI: 10.4236/oalib.1114420 103 Downloads 1,046 Views Citations
Influence of Manipulative Marketing Tactics (Articles)

Gila Berlagosky, Taly Furer, Jackie Silbering

Open Journal of Business and Management Vol.13 No.6, November 14, 2025

DOI: 10.4236/ojbm.2025.136222 122 Downloads 908 Views Citations
Trending the TikTok World of Advertising: Content Analysis of TikTok Ads of Four Popular Beauty Brands (Articles)

Kavita Karan, Ebru Bodur, Wellars Bakina

Advances in Journalism and Communication Vol.14 No.1, March 5, 2026

DOI: 10.4236/ajc.2026.141001 96 Downloads 779 Views Citations
The Impact of Personalized AI-Generated Video Ads on Consumer Click-Through Rates (Articles)

Nada Querch, Pingli Zhu

Open Access Library Journal Vol.12 No.6, June 30, 2025

DOI: 10.4236/oalib.1113607 272 Downloads 3,178 Views Citations
Comparison of SVM and ANN for classification of eye events in EEG (Articles)

Rajesh Singla, Brijil Chambayil, Arun Khosla, Jayashree Santosh

Journal of Biomedical Science and Engineering Vol.4 No.1, January 30, 2011

DOI: 10.4236/jbise.2011.41008 7,450 Downloads 16,097 Views Citations
Modeling of Node Energy Consumption for Wireless Sensor Networks (Articles)

Hai-Ying Zhou, Dan-Yan Luo, Yan Gao, De-Cheng Zuo

Wireless Sensor Network Vol.3 No.1, January 30, 2011

DOI: 10.4236/wsn.2011.31003 15,877 Downloads 39,577 Views Citations
Efficacy and Safety of Sunitinib in Japanese Patients with Metastatic Renal Cell Carcinoma (Articles)

Takahito Suyama, Takeshi Ueda, Satoshi Fukasawa, Atsushi Komaru, Masayuki Kobayashi, Yukio Naya, Naoki Nihei, Tomohiko Ichikawa

Journal of Cancer Therapy Vol.2 No.3, August 24, 2011

DOI: 10.4236/jct.2011.23046 5,374 Downloads 9,842 Views Citations
Does Privatization of a Postal Savings Bank in Japan Have Economic Value? (Articles)

Ken-Ichiro Oohama, Yoshihiro Asai

iBusiness Vol.3 No.3, September 29, 2011

DOI: 10.4236/ib.2011.33032 6,831 Downloads 10,501 Views Citations
Gender Effects on Statin-Associated Muscular Adverse Events: An Analysis of the FDA AERS Database (Articles)

Hiroyuki Murakami, Toshiyuki Sakaeda, Kaori Kadoyama, Yasushi Okuno

Pharmacology & Pharmacy Vol.4 No.3, June 20, 2013

DOI: 10.4236/pp.2013.43049 4,235 Downloads 6,810 Views Citations
Variation of Total Ozone during 24 August 2005 Magnetic Storm: A Case Study (Articles)

Gustavo A. Mansilla

Atmospheric and Climate Sciences Vol.3 No.4, September 6, 2013

DOI: 10.4236/acs.2013.34049 5,217 Downloads 8,661 Views Citations
Redefining the Event Horizon (Articles)

Shiv Raj Aryan

International Journal of Astronomy and Astrophysics Vol.3 No.4, November 11, 2013

DOI: 10.4236/ijaa.2013.34045 6,682 Downloads 11,133 Views Citations
Gravitational Force between the Black Hole & Light Particle in AGN (Articles)

Md Shams Nadeem, Dipo Mahto, Kumari Vineeta, Jayprakash Yadav, Mahendra Ram

Journal of Modern Physics Vol.4 No.11, November 27, 2013

DOI: 10.4236/jmp.2013.411186 11,796 Downloads 19,750 Views Citations
Timing of Carotid Endarterectomy: Perioperative Outcome According to Index Event to Operation Room Time (Articles)

Mehmet Kalender, Ahmet Nihat Baysal, Ata Niyazi Ecevit, Okay Güven Karaca, Mehmet Tasar, Salih Salihi

Surgical Science Vol.5 No.10, October 10, 2014

DOI: 10.4236/ss.2014.510066 3,112 Downloads 4,525 Views Citations

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