Low Carbon; Marketing Innovation; Organizational Performance - Articles

Developing a Social Media Marketing Framework for Small-Scale Contractors in the Construction Industry (Articles)

Chipozya Kosta Tembo, Franco Muleya, Godfrey Kabwe Bulaya

Open Journal of Business and Management Vol.10 No.1, December 29, 2021

DOI: 10.4236/ojbm.2022.101005 806 Downloads 3,890 Views Citations
A Systematic Review on the Extant of Outdoor Advertisements Literature in Developing Countries (Articles)

Omary Swallehe, Kardo Mwilongo

Open Journal of Business and Management Vol.10 No.4, June 9, 2022

DOI: 10.4236/ojbm.2022.104086 471 Downloads 3,483 Views Citations
Research on International Marketing of Chinese Beauty Brands Based on the 4I Theory
—Taking Perfect Diary’s Trip to Japan as an Example (Articles)

Chen Liang, Chenggang Li

Modern Economy Vol.13 No.11, November 24, 2022

DOI: 10.4236/me.2022.1311077 684 Downloads 3,602 Views Citations
Impact of Khat Production and Marketing on the Livelihood of Smallholder Households in Ethiopia (Articles)

Tofik Abdella Dawide, Fresenbet Zeleke, Mustefa Musse Ebro

Agricultural Sciences Vol.13 No.12, December 14, 2022

DOI: 10.4236/as.2022.1312080 486 Downloads 2,610 Views Citations
Research on Marketing Strategy of Tourism Souvenirs in Xinjiang Based on Douyin Short Video (Articles)

Chunhua Li, Changyu Ren, Mingyue Luo, Dingyin Chen, Ya Shu

Chinese Studies Vol.12 No.1, February 6, 2023

DOI: 10.4236/chnstd.2023.121003 471 Downloads 1,886 Views Citations
Digital Marketing Ecosystem Perspective of Regional Featured Product in North Sulawesi Province, Indonesia (Articles)

Melky K. E. Paendong, Precylia R. Rambing, Christopel H. Simanjuntak, Arief P. Kumaat, Mikke R. Marentek, Nancy H. J. Mandey

Open Journal of Social Sciences Vol.11 No.2, February 7, 2023

DOI: 10.4236/jss.2023.112001 1,837 Downloads 15,102 Views Citations
Digital Sales & Marketing Impact on Asian Market during Pandemic with the Effect of Creating Online Demand: Robust Optimization of Digital Marketing Intelligence (Articles)

Benish Shabbir, Xiaodong Qiu

American Journal of Industrial and Business Management Vol.13 No.2, February 27, 2023

DOI: 10.4236/ajibm.2023.132002 495 Downloads 2,432 Views Citations
Marketing and Commodification of Fear in Time of US War on Global Terror (Articles)

Souleymane Ndao

Open Journal of Social Sciences Vol.11 No.2, February 28, 2023

DOI: 10.4236/jss.2023.112028 296 Downloads 1,188 Views Citations
Consumer Behavior under Social Network Platform Influencing Factors and Marketing Strategies (Articles)

Di Zhang, Dongphil Chun, Minghao Huang

Open Journal of Business and Management Vol.11 No.2, March 22, 2023

DOI: 10.4236/ojbm.2023.112032 792 Downloads 3,649 Views Citations
Influencer Marketing (Articles)

Yanjie Chen

Open Journal of Business and Management Vol.11 No.5, September 18, 2023

DOI: 10.4236/ojbm.2023.115127 2,039 Downloads 12,010 Views Citations
Research on Marketing Strategies of Wealth Management Business in Securities Business Departments (Articles)

Shengshi Gao

Open Journal of Social Sciences Vol.11 No.10, October 11, 2023

DOI: 10.4236/jss.2023.1110006 423 Downloads 2,126 Views Citations
Design of a Social Marketing Plan on Salt Reduction for the Control and Treatment of Noncommunicable Diseases in Costa Rica (Articles)

Adriana Blanco-Metzler, Hilda Patricia Nuñez-Rivas, Marlene Roselló-Araya, Karol Madriz-Morales, Karla Benavides-Aguilar, Marco Castro-Araya

Food and Nutrition Sciences Vol.14 No.11, November 28, 2023

DOI: 10.4236/fns.2023.1411067 251 Downloads 1,029 Views Citations
Relationship between Consumer Insights and Purchase Patterns across Different Generations: A Quantitative Approach (Articles)

Max Boada, Daniel Burneo, Francisco Morocho, Janeth Gutiérrez

Open Access Library Journal Vol.10 No.11, November 30, 2023

DOI: 10.4236/oalib.1110867 175 Downloads 1,758 Views Citations
Generic Marketing Strategy for Wooden Souvenir Products in Polimdo Gallery (Articles)

Christien A. Karambut, Juliet P. T. Makinggung, Jacob T. S. Makapedua, Jemry R. Winokan

Open Journal of Social Sciences Vol.12 No.1, January 26, 2024

DOI: 10.4236/jss.2024.121019 318 Downloads 1,243 Views Citations
The Effect of Mobile Shopping on Shopping Attitudes: A Field Study on the Food Sector in Istanbul (Articles)

Ahmad Sajaad Haidary, Murat Basal

Open Journal of Social Sciences Vol.12 No.2, February 20, 2024

DOI: 10.4236/jss.2024.122007 252 Downloads 1,189 Views Citations
Brand Attitude Process of Pop-Up Ads Used in Digital Marketing (Articles)

Osman Yetkin, Murat Basal

Open Journal of Social Sciences Vol.12 No.4, April 19, 2024

DOI: 10.4236/jss.2024.124011 364 Downloads 2,174 Views Citations
Digital Ascension: Digital Marketing Strategies of Skytrax 5 Star Airlines (Articles)

Mehmet Emin Keke

Open Journal of Social Sciences Vol.12 No.5, May 17, 2024

DOI: 10.4236/jss.2024.125005 407 Downloads 2,538 Views Citations
Digital Product Passport in Marketing and the Future of Sustainable Development (Articles)

Murat Basal, Ahmet Demircioglu

American Journal of Industrial and Business Management Vol.14 No.5, May 29, 2024

DOI: 10.4236/ajibm.2024.145039 507 Downloads 2,436 Views Citations
Innovation Research on the Marketing Model of Light Luxury Jewelry (Articles)

Yajing Gao, Yi Yin, Jiayi Li, Chenggang Li

Journal of Service Science and Management Vol.17 No.3, June 27, 2024

DOI: 10.4236/jssm.2024.173014 333 Downloads 2,054 Views Citations
Artisanal Processing and Marketing of Local Agricultural Products in Senegal: Case of Women Processors Who Are Members of a GIE (Articles)

Mamadou Moustapha Mbaye, Aissatou Mane

Open Access Library Journal Vol.11 No.6, June 28, 2024

DOI: 10.4236/oalib.1111423 79 Downloads 913 Views Citations

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