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The Impact of Personalized AI-Generated Video Ads on Consumer Click-Through Rates (Articles)

Nada Querch, Pingli Zhu

Open Access Library Journal Vol.12 No.6, June 30, 2025

DOI: 10.4236/oalib.1113607 266 Downloads 3,142 Views Citations
The Role of Algorithmic Ad Personalization in Driving Impulse Buying Behavior: Mediating Effects of Perceived Value and Moderating Personality Traits (Articles)

Abu Bakar, Huaqiang Wang

Open Access Library Journal Vol.12 No.8, August 6, 2025

DOI: 10.4236/oalib.1113822 216 Downloads 1,668 Views Citations
The Impact of Digital Marketing on Consumer Loyalty in Small Businesses (Articles)

Vladyslav Gargun

American Journal of Industrial and Business Management Vol.15 No.9, September 22, 2025

DOI: 10.4236/ajibm.2025.159065 253 Downloads 1,848 Views Citations
Differential Effects of Single- and Multi-Business Model Car Companies on Consumer Purchase Intentions for Electric Vehicles (Articles)

Hasna Jabah, Mozammal Haque

Open Journal of Business and Management Vol.14 No.2, March 12, 2026

DOI: 10.4236/ojbm.2026.142062 90 Downloads 488 Views Citations
Examining Civil Society Organizations’ Collaboration Paradox in Confronting Electoral Challenges in Enugu State, Nigeria, 1999-2020 (Articles)

Tobechukwu Chukwudifu Leo-Nnoli, Makodi Biereenu-Nnabugwu

Open Journal of Political Science Vol.11 No.3, July 23, 2021

DOI: 10.4236/ojps.2021.113034 406 Downloads 1,864 Views Citations
The Status of Coastal Marine Tourism in KwaZulu Natal in 2022 (Articles)

Leticia Grimett

American Journal of Industrial and Business Management Vol.12 No.12, December 12, 2022

DOI: 10.4236/ajibm.2022.1212095 440 Downloads 2,943 Views Citations
The Role and Effect of Katakana Syllabary for Japanese Learners of English (Articles)

James Stokes

Open Journal of Modern Linguistics Vol.13 No.5, October 26, 2023

DOI: 10.4236/ojml.2023.135045 306 Downloads 2,286 Views Citations
This article belongs to the Special Issue on Language Learning and Development
How Politics and International Relations Work in the RMG Segment in Bangladesh on the Intermediaries Act in the Era of Globalization. And Uncertainty of Local and Universal Commerce as a Cause of Worldwide Legislative Issues as Well as Business Ethics. A Business Anthropological Study (Census of Innovation 1983-2023) (Articles)

Md. Anowarul Azad

Open Journal of Social Sciences Vol.12 No.6, June 14, 2024

DOI: 10.4236/jss.2024.126002 124 Downloads 909 Views Citations
Are “Birds of a Feather Flocking Together” in the Midst of Global Gridlock?—Conceptualizing BRICS (+) as “The New Kid on the Block” (Articles)

Joseph Kwabena Manboah-Rockson, Frank Kannigenye Teng-Zeng, Tanko Daniel Dawda

Open Journal of Political Science Vol.14 No.3, July 22, 2024

DOI: 10.4236/ojps.2024.143024 142 Downloads 639 Views Citations
Understanding and Supporting Grief: Faith-Based and Cultural Approaches to Pastoral Care in Lagos State, Nigeria (Articles)

Oluwakemi Babarinde

Open Journal of Social Sciences Vol.13 No.1, January 15, 2025

DOI: 10.4236/jss.2025.131008 121 Downloads 1,153 Views Citations
This article belongs to the Special Issue on Social Community and Development
The Japanese Market Outlook: Missing Links and Future Prospects (Articles)

Ita Ibok, Astrid Okello

Open Access Library Journal Vol.12 No.9, September 2, 2025

DOI: 10.4236/oalib.1113824 76 Downloads 671 Views Citations
Challenges Congolese Broadcast Stations Face in Adopting and Integrating ICT in Their News Processing and Dissemination Practices (Articles)

Josephine Gibemba Mbuku

Advances in Journalism and Communication Vol.13 No.3, September 22, 2025

DOI: 10.4236/ajc.2025.133007 62 Downloads 417 Views Citations
Recommender Systems as a Mobile Marketing Service (Articles)

Donald J. Kridel, Daniel R. Dolk, David Castillo

Journal of Service Science and Management Vol.6 No.5A, December 31, 2013

DOI: 10.4236/jssm.2013.65A004 7,917 Downloads 12,445 Views Citations
This article belongs to the Special Issue on
User Acceptance of Personalized and Context-Specific Online Advertising (Articles)

S. Denise Ruhrberg, Giulia Kirstein, Katsiaryna S. Baran

Open Journal of Social Sciences Vol.5 No.3, March 30, 2017

DOI: 10.4236/jss.2017.53020 2,510 Downloads 4,717 Views Citations
Re-Engineering Digital Marketing Strategy of Dairy Industries (Articles)

Erato M. Malisianou, Nikolaos T. Giannakopoulos, Damianos P. Sakas, Kanellos S. Toudas, Nikos Kanellos

Modern Economy Vol.15 No.2, February 29, 2024

DOI: 10.4236/me.2024.152009 586 Downloads 2,748 Views Citations
Forensic Analysis of Bancassurance Marketing and Audit Clarity in Bangladesh (Articles)

Md. Abu Ayub Ansari, Md. Mahfuz Patwari Tanmoy

Journal of Financial Risk Management Vol.14 No.2, June 26, 2025

DOI: 10.4236/jfrm.2025.142010 118 Downloads 988 Views Citations
Marketing Research Problem: Failing to Identify MINISO’s Target Consumer in Process (Articles)

Loudiyi Zineb

Open Access Library Journal Vol.12 No.7, July 4, 2025

DOI: 10.4236/oalib.1113677 73 Downloads 1,123 Views Citations
Singapore’s Mobile Phone Retail Business: An In-Depth Analysis (Articles)

Kabasele Tshimbombu Christien, Tshibambe N. Tshimbombu

Open Journal of Business and Management Vol.13 No.4, July 18, 2025

DOI: 10.4236/ojbm.2025.134145 91 Downloads 906 Views Citations
Optimizing Agricultural Supply Chain Management Practices to Address Food Security: A Case Study of Agro-Based Small and Medium-Sized Enterprises in Lira City, Northern Uganda (Articles)

Apio Janet Oyee, Peter Paul Opio

Open Access Library Journal Vol.12 No.7, July 22, 2025

DOI: 10.4236/oalib.1113401 60 Downloads 472 Views Citations
Investigating the Challenges in Structural Analysis and Design Practices in Somalia: A Path toward Safer Buildings (Articles)

Abdihalim Mohamed Hussein, Bashir Abdi Elmi, Abdirahim Abdulkadir Mohamed, Ismail Sadi Mohamud, Abdikarim Abdullahi Moallim

World Journal of Engineering and Technology Vol.13 No.2, March 27, 2025

DOI: 10.4236/wjet.2025.132013 142 Downloads 1,021 Views Citations

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