Social Media Marketing - Articles - Scientific Research Publishing

Research on the Relationship between Novelty-Centered Business Model Innovation and Competitive Advantages of Sports Tourism—Based on the Empirical Analysis of Guizhou Province, China (Articles)

Xinghua Xu, Chunyu Yang, Juan Ren

Journal of Service Science and Management Vol.13 No.2, April 22, 2020

DOI: 10.4236/jssm.2020.132020 1,362 Downloads 2,784 Views Citations
E-Commerce Enterprise Marketing Management: Realistic Dilemma, Main Incentives and Resolution Strategies (Articles)

Chenjie Li

Open Journal of Social Sciences Vol.8 No.7, July 23, 2020

DOI: 10.4236/jss.2020.87020 1,171 Downloads 2,876 Views Citations
Business Development Services Access as a Strategic Response to Market Disruption among Small and Medium Enterprises (Articles)

Mary Njoroge, Veronicah Kaluyu

American Journal of Industrial and Business Management Vol.10 No.8, August 13, 2020

DOI: 10.4236/ajibm.2020.108089 1,088 Downloads 4,770 Views Citations
Findings Seminal Papers Using Data Mining Techniques (Articles)

Alexander Báez Hernández, Debrayan Bravo Hidalgo

Open Journal of Social Sciences Vol.8 No.9, September 25, 2020

DOI: 10.4236/jss.2020.89023 734 Downloads 2,593 Views Citations
Museum Public Services from the Cultural Tourism Perspective: A Comparative Study on Shanghai Museum and Hamburg Museum of History (Articles)

Wenjie Shi, Yuhan Zhou, Xiaofei Rao

Open Access Library Journal Vol.7 No.10, October 20, 2020

DOI: 10.4236/oalib.1106801 561 Downloads 2,049 Views Citations
Evaluating the Impact of Storytelling Ads on Consumer Purchase Intention (Articles)

Sujata Joshi, Menachem Domb, Barshekee Chanda, Amit Bais

Journal of Service Science and Management Vol.15 No.1, January 30, 2022

DOI: 10.4236/jssm.2022.151002 2,087 Downloads 10,700 Views Citations
Understanding the Factors that Impact the Pre-Launch Phase and New Product Launch Excellence in the Pharmaceutical Industry (Articles)

Magdy Rabea

American Journal of Industrial and Business Management Vol.12 No.1, January 30, 2022

DOI: 10.4236/ajibm.2022.121007 1,157 Downloads 8,665 Views Citations
Effect of COVID-19 Pandemic on Consumption Patterns among Egyptian Consumers and Its Relation to Maslow’s Hierarchy of Needs (Articles)

Amal Seddik Afify

Modern Economy Vol.13 No.2, February 25, 2022

DOI: 10.4236/me.2022.132012 700 Downloads 3,548 Views Citations
Research on the Course Innovation of “Automobile Marketing Practice” under the Nakamoto Educational Model (Articles)

Yiping Luo, Ying Wang, Luyun Zhang

Open Access Library Journal Vol.9 No.9, August 31, 2022

DOI: 10.4236/oalib.1108848 114 Downloads 741 Views Citations
Perception and Preferences of Consumers in the Retail Sector: A Case Study in the City of Loja-Ecuador (Articles)

Max Boada, Maria Boada, Francisco Morocho

Open Journal of Business and Management Vol.11 No.3, May 31, 2023

DOI: 10.4236/ojbm.2023.113074 567 Downloads 4,182 Views Citations
The Effect of Multi-Sensory Marketing on Non-Economic Performance of Ghana’s Restaurants (Articles)

Nanekum Isaac, Solomon Abekah Keelson, Elizabeth Boakye Yiadom

Open Access Library Journal Vol.10 No.6, June 16, 2023

DOI: 10.4236/oalib.1109655 277 Downloads 2,050 Views Citations
Utilization of DSS to the Promotion and Conclusion of Charters in the Shipping and Supply Chain Context (Articles)

Foteini Kontogiorgou, Damianos P. Sakas, Nikolaos T. Giannakopoulos, Nikos Kanellos, Christos Christopoulos

Modern Economy Vol.14 No.9, September 6, 2023

DOI: 10.4236/me.2023.149059 447 Downloads 1,402 Views Citations
Artificial Intelligence in the Management of Textile Companies: A Contextual Analysis (Articles)

Marco Vinicio Cevallos Bravo, William Marcelo Ponce Iturralde

Open Journal of Business and Management Vol.12 No.2, March 20, 2024

DOI: 10.4236/ojbm.2024.122050 366 Downloads 2,412 Views Citations
The Influence of Large Language Models on Conversational Marketing and Communication Strategies (Articles)

Priyal Borole

Voice of the Publisher Vol.10 No.2, April 2, 2024

DOI: 10.4236/vp.2024.102008 420 Downloads 2,129 Views Citations
Maximizing the Impact of Innovative Marketing Automation Technologies in Financial Services (Articles)

Priyal Borole

Voice of the Publisher Vol.10 No.2, June 18, 2024

DOI: 10.4236/vp.2024.102013 138 Downloads 765 Views Citations
The Use of Artificial Intelligence through Market Positioning in Small Businesses to Increase Revenue Growth in Small Businesses (Articles)

Seetharama Rangareddygari

Open Journal of Business and Management Vol.12 No.4, July 24, 2024

DOI: 10.4236/ojbm.2024.124138 468 Downloads 2,969 Views Citations
Does the Reform of Supply and Marketing Cooperatives Improve the New Quality Productive Forces of CO-OP Enterprises?
—An Empirical Test Based on Listed Enterprises (Articles)

Qinghuan Zheng, Yanqi Wu, Long Zhao, Yimeng Chen

Modern Economy Vol.15 No.10, October 10, 2024

DOI: 10.4236/me.2024.1510046 129 Downloads 862 Views Citations
Examining the Influence of Consumer Green Consumption Intention and Enterprise Environmental Awareness toward Enterprise Marketing Sustainability (Articles)

Yulianawati , Muhammad Abdullah Khan, John Wiredu

American Journal of Industrial and Business Management Vol.14 No.11, November 12, 2024

DOI: 10.4236/ajibm.2024.1411070 264 Downloads 1,694 Views Citations
Application Research of Multi-Dimensional Customer Behavior Analysis Model in Precision Marketing (Articles)

Shuotong Dong

Open Journal of Applied Sciences Vol.14 No.12, December 19, 2024

DOI: 10.4236/ojapps.2024.1412235 201 Downloads 1,192 Views Citations
Modeling Influencing Factors in U.S. Film Success (1940-2024) (Articles)

Jinglin Xiao

Modern Economy Vol.15 No.12, December 23, 2024

DOI: 10.4236/me.2024.1512068 199 Downloads 1,677 Views Citations

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