Consumer Based Brand Equity CBBE - Articles - Scientific Research Publishing

Cardboard Eco-Bundle as an Alternative for Collation Shrink Film (Articles)

Jannes Roman, Gilles Verschueren, Ward Nica, Peter Slaets, Marc Juwet

Open Journal of Applied Sciences Vol.13 No.1, January 31, 2023

DOI: 10.4236/ojapps.2023.131009 222 Downloads 985 Views Citations
Consumer Perceptions of Noni Juice Health Benefits during a 90-Day In-Home Use Test (Articles)

Brett J. West

Health Vol.15 No.3, March 16, 2023

DOI: 10.4236/health.2023.153019 361 Downloads 4,098 Views Citations
Perception and Preferences of Consumers in the Retail Sector: A Case Study in the City of Loja-Ecuador (Articles)

Max Boada, Maria Boada, Francisco Morocho

Open Journal of Business and Management Vol.11 No.3, May 31, 2023

DOI: 10.4236/ojbm.2023.113074 539 Downloads 4,103 Views Citations
Challenges Posed by 21st Century and General Managers (Articles)

Uri Porath

Modern Economy Vol.14 No.7, July 18, 2023

DOI: 10.4236/me.2023.147050 441 Downloads 3,818 Views Citations
This article belongs to the Special Issue on Economics and Management
Trends of Laboratory-Detected Heavy Metals in Children: Solutions for Heavy Metal Contamination in Infant Food Products (Articles)

Maidah Khan

Food and Nutrition Sciences Vol.14 No.9, September 18, 2023

DOI: 10.4236/fns.2023.149051 401 Downloads 1,849 Views Citations
Could Consumer Economic Environment Impact the Spread of Chinese Smartphone Brands: Evidence from a Hierarchical Regression Analysis (Articles)

Karamoko N’da, Jiaoju Ge, Steven Ji-Fan Ren, Jia Wang

Open Journal of Social Sciences Vol.11 No.10, October 31, 2023

DOI: 10.4236/jss.2023.1110031 201 Downloads 924 Views Citations
Insights into B2C E-Commerce Quality Using ISO 25010 (Articles)

Antonia Stefani, Eleni Vamvatsikou, Bill Vassiliadis

Journal of Software Engineering and Applications Vol.16 No.11, November 30, 2023

DOI: 10.4236/jsea.2023.1611032 398 Downloads 2,551 Views Citations
An Empirical Assessment of Exchange Rate Depreciation and Currency Substitution in Sierra Leone (Articles)

Alhassan Kallon, Alhaji Sorie Ibrahim Barrie

Modern Economy Vol.14 No.12, December 29, 2023

DOI: 10.4236/me.2023.1412096 280 Downloads 1,148 Views Citations
Jordanian Legal Provisions for Electronic Commerce: Consumer Protection Perspectives—A Comparative Study (Articles)

Ahmad Ibrahim Alsharu, Tasnim Fakri Aldowery, Nidaa Kadhim Mohammed Jawad

Beijing Law Review Vol.15 No.1, March 27, 2024

DOI: 10.4236/blr.2024.151029 313 Downloads 1,453 Views Citations
Impact of COVID-19 on Consumer Behaviour and Mindful Consumption (Articles)

Sreemoyee Thapa

Open Journal of Business and Management Vol.12 No.3, May 17, 2024

DOI: 10.4236/ojbm.2024.123086 267 Downloads 1,740 Views Citations
The Impact of Social Media Marketing on Consumer Behavior: A Study of the Fashion Retail Industry (Articles)

Saddam Nasir Chowdhury, Md Omar Faruque, Sadia Sharmin, Tughlok Talukder, Md Abdullah Al Mahmud, Golam Dastagir, Surove Akter

Open Journal of Business and Management Vol.12 No.3, May 21, 2024

DOI: 10.4236/ojbm.2024.123090 4,222 Downloads 70,613 Views Citations
Modeling and Forecasting of Consumer Price Index of Foods and Non-Alcoholic Beverages in Kenya Using Autoregressive Integrated Moving Average Models (Articles)

Michael Mbaria Chege

Open Journal of Statistics Vol.14 No.6, November 7, 2024

DOI: 10.4236/ojs.2024.146030 116 Downloads 707 Views Citations
Examining the Influence of Consumer Green Consumption Intention and Enterprise Environmental Awareness toward Enterprise Marketing Sustainability (Articles)

Yulianawati , Muhammad Abdullah Khan, John Wiredu

American Journal of Industrial and Business Management Vol.14 No.11, November 12, 2024

DOI: 10.4236/ajibm.2024.1411070 235 Downloads 1,627 Views Citations
Investigating the Influence of Social Media Marketing Campaigns on Libyan Consumer Behavior Pertaining to Private Universities: A Case Study of the Libyan International University (Articles)

Abdilrahman Ebrahim

Open Access Library Journal Vol.11 No.11, November 30, 2024

DOI: 10.4236/oalib.1112470 97 Downloads 882 Views Citations
Natural Bioeconomic Exchange Contracts: Intelligence, Efficiency and Failures (Articles)

Ferdinand Ouedraogo

Theoretical Economics Letters Vol.15 No.1, February 10, 2025

DOI: 10.4236/tel.2025.151008 101 Downloads 552 Views Citations
The Value of Creativity: Human Produced Art vs. AI-Generated Art (Articles)

Johnathon Hall, Damian Schofield

Art and Design Review Vol.13 No.1, February 28, 2025

DOI: 10.4236/adr.2025.131005 1,004 Downloads 14,915 Views Citations
Influence of Social Media on Consumer Behavior: Investigating How Social Media Platforms Shape Consumer Purchasing Decisions and Loyalty (Articles)

Simon Suwanzy Dzreke, Semefa Dzreke

Open Journal of Business and Management Vol.13 No.2, March 17, 2025

DOI: 10.4236/ojbm.2025.132061 2,882 Downloads 43,778 Views Citations
Breaking Monopolies, Enhancing Competition: Lessons for India from U.S. Case Law (Articles)

Ashwin Ramkumar, Mariam Sène

Open Journal of Business and Management Vol.13 No.3, May 14, 2025

DOI: 10.4236/ojbm.2025.133087 101 Downloads 817 Views Citations
Dissemination of User Generated Content without Being Caught by Spam Filters and Its Impact on the Consumer Journey in Terms of Content Strategies (Articles)

Muhammed Salih Yiğit

American Journal of Industrial and Business Management Vol.15 No.7, July 11, 2025

DOI: 10.4236/ajibm.2025.157044 179 Downloads 960 Views Citations
The Impact of Social Media Marketing Strategies on Consumer Purchase Intention in the Brewery Industry in Liberia (Articles)

Benetta S. Blessed Daye, Fenfen Zhao

Open Access Library Journal Vol.12 No.10, October 10, 2025

DOI: 10.4236/oalib.1114122 118 Downloads 1,215 Views Citations

First <...303132 ...>Last

	[email protected]
	+86 18163351462 (WhatsApp)
	1655362766
	SCIRP WeChat

All	Title	Abstract	Keywords
DOI	Author	Journal	Affiliation
ISSN	Subject

	[email protected]
	+86 18163351462(WhatsApp)
	1655362766

	Paper Publishing WeChat

Browse Subjects

Publish with us

Home

About SCIRP

Service

Policies