Marketing Strategies - Articles - Scientific Research Publishing

Research on the Relationship between Novelty-Centered Business Model Innovation and Competitive Advantages of Sports Tourism—Based on the Empirical Analysis of Guizhou Province, China (Articles)

Xinghua Xu, Chunyu Yang, Juan Ren

Journal of Service Science and Management Vol.13 No.2, April 22, 2020

DOI: 10.4236/jssm.2020.132020 1,330 Downloads 2,721 Views Citations
Business Development Services Access as a Strategic Response to Market Disruption among Small and Medium Enterprises (Articles)

Mary Njoroge, Veronicah Kaluyu

American Journal of Industrial and Business Management Vol.10 No.8, August 13, 2020

DOI: 10.4236/ajibm.2020.108089 1,059 Downloads 4,703 Views Citations
Findings Seminal Papers Using Data Mining Techniques (Articles)

Alexander Báez Hernández, Debrayan Bravo Hidalgo

Open Journal of Social Sciences Vol.8 No.9, September 25, 2020

DOI: 10.4236/jss.2020.89023 696 Downloads 2,514 Views Citations
Museum Public Services from the Cultural Tourism Perspective: A Comparative Study on Shanghai Museum and Hamburg Museum of History (Articles)

Wenjie Shi, Yuhan Zhou, Xiaofei Rao

Open Access Library Journal Vol.7 No.10, October 20, 2020

DOI: 10.4236/oalib.1106801 548 Downloads 2,001 Views Citations
Use of Social Media as an Effective Marketing Tool for Fashion Startups in Saudi Arabia (Articles)

Noran Trad, Maha Abdullah Al Dabbagh

Open Journal of Social Sciences Vol.8 No.11, November 27, 2020

DOI: 10.4236/jss.2020.811029 2,525 Downloads 11,840 Views Citations
Evaluating the Impact of Storytelling Ads on Consumer Purchase Intention (Articles)

Sujata Joshi, Menachem Domb, Barshekee Chanda, Amit Bais

Journal of Service Science and Management Vol.15 No.1, January 30, 2022

DOI: 10.4236/jssm.2022.151002 2,045 Downloads 10,494 Views Citations
Understanding the Factors that Impact the Pre-Launch Phase and New Product Launch Excellence in the Pharmaceutical Industry (Articles)

Magdy Rabea

American Journal of Industrial and Business Management Vol.12 No.1, January 30, 2022

DOI: 10.4236/ajibm.2022.121007 1,111 Downloads 8,491 Views Citations
Effect of COVID-19 Pandemic on Consumption Patterns among Egyptian Consumers and Its Relation to Maslow’s Hierarchy of Needs (Articles)

Amal Seddik Afify

Modern Economy Vol.13 No.2, February 25, 2022

DOI: 10.4236/me.2022.132012 667 Downloads 3,483 Views Citations
Research on the Course Innovation of “Automobile Marketing Practice” under the Nakamoto Educational Model (Articles)

Yiping Luo, Ying Wang, Luyun Zhang

Open Access Library Journal Vol.9 No.9, August 31, 2022

DOI: 10.4236/oalib.1108848 113 Downloads 712 Views Citations
The Effect of Multi-Sensory Marketing on Non-Economic Performance of Ghana’s Restaurants (Articles)

Nanekum Isaac, Solomon Abekah Keelson, Elizabeth Boakye Yiadom

Open Access Library Journal Vol.10 No.6, June 16, 2023

DOI: 10.4236/oalib.1109655 277 Downloads 2,016 Views Citations
Utilization of DSS to the Promotion and Conclusion of Charters in the Shipping and Supply Chain Context (Articles)

Foteini Kontogiorgou, Damianos P. Sakas, Nikolaos T. Giannakopoulos, Nikos Kanellos, Christos Christopoulos

Modern Economy Vol.14 No.9, September 6, 2023

DOI: 10.4236/me.2023.149059 421 Downloads 1,345 Views Citations
Optimization of Marketing Strategy for “E-Commerce Live Streaming + Agricultural Products” in the New Media Era (Articles)

Xinyu Huang

American Journal of Industrial and Business Management Vol.13 No.10, October 30, 2023

DOI: 10.4236/ajibm.2023.1310061 847 Downloads 3,959 Views Citations
Effects of Social Media Marketing on Brand Awareness Based on the Stimulus Organism Response Model in Developing Countries (Articles)

Inonge Lilembalemba, Jackson Phiri

Open Journal of Business and Management Vol.12 No.1, January 31, 2024

DOI: 10.4236/ojbm.2024.121035 1,029 Downloads 6,305 Views Citations
The Influence of Large Language Models on Conversational Marketing and Communication Strategies (Articles)

Priyal Borole

Voice of the Publisher Vol.10 No.2, April 2, 2024

DOI: 10.4236/vp.2024.102008 398 Downloads 2,062 Views Citations
The Impact of Social Media Marketing on Consumer Behavior: A Study of the Fashion Retail Industry (Articles)

Saddam Nasir Chowdhury, Md Omar Faruque, Sadia Sharmin, Tughlok Talukder, Md Abdullah Al Mahmud, Golam Dastagir, Surove Akter

Open Journal of Business and Management Vol.12 No.3, May 21, 2024

DOI: 10.4236/ojbm.2024.123090 4,210 Downloads 70,333 Views Citations
Social Media Influence on Millennials Purchase Behaviour of Coca-Cola and Pepsi Carbonated Soft Drink (Articles)

Tolulope Ajibade, Donia Waseem

Open Journal of Business and Management Vol.12 No.4, June 12, 2024

DOI: 10.4236/ojbm.2024.124110 662 Downloads 4,446 Views Citations
Maximizing the Impact of Innovative Marketing Automation Technologies in Financial Services (Articles)

Priyal Borole

Voice of the Publisher Vol.10 No.2, June 18, 2024

DOI: 10.4236/vp.2024.102013 126 Downloads 727 Views Citations
The Use of Artificial Intelligence through Market Positioning in Small Businesses to Increase Revenue Growth in Small Businesses (Articles)

Seetharama Rangareddygari

Open Journal of Business and Management Vol.12 No.4, July 24, 2024

DOI: 10.4236/ojbm.2024.124138 449 Downloads 2,901 Views Citations
Does the Reform of Supply and Marketing Cooperatives Improve the New Quality Productive Forces of CO-OP Enterprises?
—An Empirical Test Based on Listed Enterprises (Articles)

Qinghuan Zheng, Yanqi Wu, Long Zhao, Yimeng Chen

Modern Economy Vol.15 No.10, October 10, 2024

DOI: 10.4236/me.2024.1510046 110 Downloads 805 Views Citations
Examining the Influence of Consumer Green Consumption Intention and Enterprise Environmental Awareness toward Enterprise Marketing Sustainability (Articles)

Yulianawati , Muhammad Abdullah Khan, John Wiredu

American Journal of Industrial and Business Management Vol.14 No.11, November 12, 2024

DOI: 10.4236/ajibm.2024.1411070 232 Downloads 1,604 Views Citations

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