Service Marketing Strategy - Articles - Scientific Research Publishing

Open Banking and Information Service: A Strategic Relationship in the FinTech World (Articles)

Sadia Sharmin, Mani Prabha, Fatema Tuz Johora, Nur Mohammad, Md Azad Hossain

Open Journal of Business and Management Vol.12 No.5, September 30, 2024

DOI: 10.4236/ojbm.2024.125186 246 Downloads 1,662 Views Citations
Research of Enterprise Storage Ecosystem Based on Storage Theory and Nonlinear Discrete Optimization (Articles)

Zixin Lu, Jiaqi Zhu, Yufeng Gui

Applied Mathematics Vol.9 No.6, June 29, 2018

DOI: 10.4236/am.2018.96051 933 Downloads 1,945 Views Citations
Differential Effects of Single- and Multi-Business Model Car Companies on Consumer Purchase Intentions for Electric Vehicles (Articles)

Hasna Jabah, Mozammal Haque

Open Journal of Business and Management Vol.14 No.2, March 12, 2026

DOI: 10.4236/ojbm.2026.142062 91 Downloads 492 Views Citations
Retail Pricing under Contract Self-Selection: An Empirical Exploration (Articles)

Yuanfang Lin, Lianhua Li

Technology and Investment Vol.4 No.1B, January 17, 2013

DOI: 10.4236/ti.2013.41B007 3,611 Downloads 5,517 Views Citations
Research on the Tourism Effect and Marketing Strategy of Convention & Exposition Industry: A Case Study of Shenzhen City of China (Articles)

Rong Wu, Mu Zhang

Journal of Service Science and Management Vol.6 No.2, June 10, 2013

DOI: 10.4236/jssm.2013.62015 9,931 Downloads 14,879 Views Citations
Social Media in Science Marketing-Framework, Instruments, and Strategies. Cases from German Research Institutes (Articles)

Oliver Mauroner, Dorit Fauck

Open Journal of Business and Management Vol.2 No.3, July 29, 2014

DOI: 10.4236/ojbm.2014.23030 4,954 Downloads 8,549 Views Citations
Does Environmental Innovation Produce License: A Customer-Based Brand Equity Perspective? (Articles)

Qiong Yao, Heng Fang

American Journal of Industrial and Business Management Vol.8 No.1, January 19, 2018

DOI: 10.4236/ajibm.2018.81007 1,156 Downloads 2,476 Views Citations
Research on the Marketing Strategy of New Energy Vehicles in SL Company (Articles)

Jihua Zhang, Rong Wang

American Journal of Industrial and Business Management Vol.9 No.2, February 21, 2019

DOI: 10.4236/ajibm.2019.92020 3,707 Downloads 13,675 Views Citations
Optimization of Marketing Strategy for “E-Commerce Live Streaming + Agricultural Products” in the New Media Era (Articles)

Xinyu Huang

American Journal of Industrial and Business Management Vol.13 No.10, October 30, 2023

DOI: 10.4236/ajibm.2023.1310061 847 Downloads 3,955 Views Citations
Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch (Articles)

Gomes Naurio Alfredo Jeremias, Lei Zhang

Open Access Library Journal Vol.12 No.6, June 27, 2025

DOI: 10.4236/oalib.1113641 245 Downloads 4,435 Views Citations
Dissemination of User Generated Content without Being Caught by Spam Filters and Its Impact on the Consumer Journey in Terms of Content Strategies (Articles)

Muhammed Salih Yiğit

American Journal of Industrial and Business Management Vol.15 No.7, July 11, 2025

DOI: 10.4236/ajibm.2025.157044 169 Downloads 904 Views Citations
Attitude and Needs of Thai People in Selecting Domestic Low-Cost Airlines (Articles)

Sittichai Charoensettasilp, Chong Wu

American Journal of Industrial and Business Management Vol.3 No.2, April 23, 2013

DOI: 10.4236/ajibm.2013.32023 7,494 Downloads 12,643 Views Citations
Internal Marketing and Public Sector Modernization (Articles)

Elisavet Antoniadou

American Journal of Industrial and Business Management Vol.15 No.12, December 31, 2025

DOI: 10.4236/ajibm.2025.1512094 70 Downloads 391 Views Citations
Invisible Inequities: How Algorithmic Marketing Reinforces Bias (Articles)

Jaimee Nguyen

Open Journal of Business and Management Vol.13 No.6, November 27, 2025

DOI: 10.4236/ojbm.2025.136231 85 Downloads 753 Views Citations
How Are the Decisions of Female Consumers Effected? (Articles)

Ziyi Zeng

Open Journal of Social Sciences Vol.11 No.4, April 11, 2023

DOI: 10.4236/jss.2023.114002 272 Downloads 2,032 Views Citations
Research on the Functional Value and Promotion Strategies of Minority Nursing Students’ Volunteer Services from the Perspective of Chinese Excellent Traditional Culture (Articles)

Shengle Chen

Open Journal of Social Sciences Vol.12 No.5, May 23, 2024

DOI: 10.4236/jss.2024.125012 174 Downloads 601 Views Citations
AI Self-Streaming or KOL Live Streaming with Service Assurance? Pricing and Strategy under Product Returns (Articles)

Linhao Dong, Xiaoya Han, Mengdie Li

Open Journal of Applied Sciences Vol.16 No.5, May 27, 2026

DOI: 10.4236/ojapps.2026.165104 3 Downloads 41 Views Citations
Re-Engineering Digital Marketing Strategy of Dairy Industries (Articles)

Erato M. Malisianou, Nikolaos T. Giannakopoulos, Damianos P. Sakas, Kanellos S. Toudas, Nikos Kanellos

Modern Economy Vol.15 No.2, February 29, 2024

DOI: 10.4236/me.2024.152009 586 Downloads 2,750 Views Citations
Recommender Systems as a Mobile Marketing Service (Articles)

Donald J. Kridel, Daniel R. Dolk, David Castillo

Journal of Service Science and Management Vol.6 No.5A, December 31, 2013

DOI: 10.4236/jssm.2013.65A004 7,917 Downloads 12,445 Views Citations
This article belongs to the Special Issue on
User Acceptance of Personalized and Context-Specific Online Advertising (Articles)

S. Denise Ruhrberg, Giulia Kirstein, Katsiaryna S. Baran

Open Journal of Social Sciences Vol.5 No.3, March 30, 2017

DOI: 10.4236/jss.2017.53020 2,510 Downloads 4,717 Views Citations

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