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A Comparison of Marketing Strategies between the U.S. and China Influenced by Individualism-Collectivism under Cross-Cultural Perspective: Taking MDLZ International, Ltd. as an Example
(Articles)
Liuhan Jin
Open Access Library Journal
Vol.9 No.4
, April 12, 2022
DOI:
10.4236/oalib.1108593
409
Downloads
3,358
Views
Citations
Cooperative Competition Strategies of Industrial Marketing in the Period of Covid-19 Disease
(Articles)
Mohammad Taleghani
,
Maral Shadpour
American Journal of Industrial and Business Management
Vol.13 No.11
, November 30, 2023
DOI:
10.4236/ajibm.2023.1311073
239
Downloads
1,007
Views
Citations
Marketing Strategy Analysis of BYD Using 7P Theory and the Large Language Model
(Articles)
Jingting Wei
American Journal of Industrial and Business Management
Vol.16 No.4
, April 20, 2026
DOI:
10.4236/ajibm.2026.164020
60
Downloads
595
Views
Citations
Impact of Penetration Strategy on the Performance of Manufacturing Industry in North West Nigeria
(Articles)
Josiah Ayoola Bukoye
,
Taiwo Adewale Muritala
,
Saidu Hadiza
,
May Ifeoma Nwoye
,
Frank Alaba Ogedengbe
Journal of Human Resource and Sustainability Studies
Vol.11 No.3
, August 3, 2023
DOI:
10.4236/jhrss.2023.113027
399
Downloads
2,845
Views
Citations
Improve Communication Quality by Understanding Customer Switching Behavior in China’s Telecom Sector
(Articles)
Salman Awan
,
Yanxia Cheng
iBusiness
Vol.8 No.4
, November 14, 2016
DOI:
10.4236/ib.2016.84008
2,306
Downloads
5,467
Views
Citations
Country Selection for International Expansion: TOPSIS Method Analysis
(Articles)
Assamoi Valerie Christian
,
Yabin Zhang
,
Coulibaly Kigbajah Salifou
Modern Economy
Vol.7 No.4
, April 29, 2016
DOI:
10.4236/me.2016.74052
3,127
Downloads
6,692
Views
Citations
FII Ownership in Indian Equity Securities: The Firm-Level Determinants
(Articles)
B. Hariprasad
Theoretical Economics Letters
Vol.6 No.5
, September 19, 2016
DOI:
10.4236/tel.2016.65095
2,122
Downloads
4,375
Views
Citations
Estimating the impact of antenatal care visits on institutional delivery in India: A propensity score matching analysis
(Articles)
Priyanka Dixit
,
Laxmi Kant Dwivedi
,
Faujdar Ram
Health
Vol.5 No.5
, May 27, 2013
DOI:
10.4236/health.2013.55114
6,092
Downloads
10,508
Views
Citations
From Behavioral Strategy to Emotional Strategy: It Is Time to Use Emotions as a Competitive Advantage
(Articles)
Santiago Urio
,
Raquel Redondo Palomo
,
Diana Gavilan
Open Journal of Business and Management
Vol.11 No.1
, January 20, 2023
DOI:
10.4236/ojbm.2023.111016
480
Downloads
2,175
Views
Citations
Optimal Kelly Portfolio under Risk Constraints
(Articles)
Xiaoyu Xing
,
Ziyue Wang
,
Mingzhou Zhang
Engineering
Vol.17 No.3
, March 26, 2025
DOI:
10.4236/eng.2025.173014
128
Downloads
1,432
Views
Citations
Retail Modernization in Peru: The Dilemma for Traditional Retail
(Articles)
Pablo Alocen
Open Journal of Business and Management
Vol.13 No.5
, September 5, 2025
DOI:
10.4236/ojbm.2025.135177
192
Downloads
1,514
Views
Citations
Perception and Preferences of Consumers in the Retail Sector: A Case Study in the City of Loja-Ecuador
(Articles)
Max Boada
,
Maria Boada
,
Francisco Morocho
Open Journal of Business and Management
Vol.11 No.3
, May 31, 2023
DOI:
10.4236/ojbm.2023.113074
537
Downloads
4,092
Views
Citations
The Impact of Social Media Marketing on Consumer Behavior: A Study of the Fashion Retail Industry
(Articles)
Saddam Nasir Chowdhury
,
Md Omar Faruque
,
Sadia Sharmin
,
Tughlok Talukder
,
Md Abdullah Al Mahmud
,
Golam Dastagir
,
Surove Akter
Open Journal of Business and Management
Vol.12 No.3
, May 21, 2024
DOI:
10.4236/ojbm.2024.123090
4,222
Downloads
70,599
Views
Citations
Research on the Optimization of Artificial Intelligence-Driven Customer Relationship Management Systems
(Articles)
Xiangcan Li
Journal of Computer and Communications
Vol.13 No.12
, December 4, 2025
DOI:
10.4236/jcc.2025.1312001
99
Downloads
800
Views
Citations
Strategies for Emerging Retailers Modelled on Amazon (Designing a Model for Survival and Success)
(Articles)
Farzad Kazemi
,
Bahara Hosseinzadah
,
Seyyed Ali Delbari
American Journal of Industrial and Business Management
Vol.14 No.12
, December 10, 2024
DOI:
10.4236/ajibm.2024.1412081
180
Downloads
1,686
Views
Citations
A Study on Maximization Paradox and Its Psychological Origin
(Articles)
Hao Ding
,
Aimei Li
Psychology
Vol.9 No.4
, April 27, 2018
DOI:
10.4236/psych.2018.94050
2,295
Downloads
5,270
Views
Citations
Goal Achieving Probabilities of Mean-Variance Strategies in a Market with Regime-Switching Volatility
(Articles)
René Ferland
,
François Watier
Applied Mathematics
Vol.13 No.7
, July 19, 2022
DOI:
10.4236/am.2022.137038
196
Downloads
847
Views
Citations
Bioenergy Crops as a Promising Alternative to Fossil Fuels in Louisiana: A Geographic Information System (GIS) Perspective
(Articles)
Yaw A. Twumasi
,
Zhu H. Ning
,
John B. Namwamba
,
Abena B. Asare-Ansah
,
Edmund C. Merem
,
Harriet B. Yeboah
,
Judith Oppong
,
Matilda Anokye
,
Diana B. Frimpong
,
Priscilla M. Loh
,
Julia Atayi
,
Rechael N. D. Armah
,
Caroline Y. Apraku
,
Opeyemi I. Oladigbolu
,
Cynthia C. Ogbu
,
Leah W. Njeri
,
Joyce McClendon-Peralta
Journal of Sustainable Bioenergy Systems
Vol.12 No.4
, October 20, 2022
DOI:
10.4236/jsbs.2022.124005
687
Downloads
1,907
Views
Citations
A Universal Selection Method in Linear Regression Models
(Articles)
Eckhard Liebscher
Open Journal of Statistics
Vol.2 No.2
, April 23, 2012
DOI:
10.4236/ojs.2012.22017
5,700
Downloads
11,154
Views
Citations
Enterprise Financial Early Warning Based on Lasso Regression Screening Variables
(Articles)
Xi Nie
,
Guangming Deng
Journal of Financial Risk Management
Vol.9 No.4
, December 8, 2020
DOI:
10.4236/jfrm.2020.94024
919
Downloads
2,600
Views
Citations
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