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An Empirical Study on the Influence of Atypical Visitors’ Interactive Learning on Exhibition Brand Equity (Articles)

Wanyun Zhang, Xin Mai, Simin Huang, Peng Ju

iBusiness Vol.12 No.2, May 6, 2020

DOI: 10.4236/ib.2020.122003 890 Downloads 2,329 Views Citations
Fashion and Brand Awareness: An Evidence-Based Approach to the Analysis of Distinctive Elements in Communication (Articles)

Giovanni Maria Conti, Alessandra Mazzola, Martina Motta, Margherita Pillan

Journal of Textile Science and Technology Vol.6 No.4, November 4, 2020

DOI: 10.4236/jtst.2020.64015 1,042 Downloads 5,145 Views Citations
Exploring the Nexus between Packaging, Quality, Equity and Loyalty in Drug Industry (Articles)

Peter Kwasi Oppong, Joseph Owusu, Paul Hammond, Edmond Amissah

Open Journal of Business and Management Vol.10 No.5, September 7, 2022

DOI: 10.4236/ojbm.2022.105121 403 Downloads 1,702 Views Citations
Brand Attitude Process of Pop-Up Ads Used in Digital Marketing (Articles)

Osman Yetkin, Murat Basal

Open Journal of Social Sciences Vol.12 No.4, April 19, 2024

DOI: 10.4236/jss.2024.124011 363 Downloads 2,166 Views Citations
Narrating Authenticity: A Qualitative Exploration of How Brand Storytelling Shapes Consumer Trust and Loyalty in Ghana’s Emerging Market (Articles)

Ibrahim Ofosu-Boateng, Leyroy Muandumba Jose

Open Journal of Social Sciences Vol.13 No.9, September 22, 2025

DOI: 10.4236/jss.2025.139016 236 Downloads 1,745 Views Citations
Predicting Brand Perception for Fast Food Market Entry (Articles)

Torsten Teichert, Tobias Effertz, Marina Tsoi, Vladislav Shchekoldin

Theoretical Economics Letters Vol.5 No.6, December 4, 2015

DOI: 10.4236/tel.2015.56081 6,107 Downloads 10,208 Views Citations
A Study on the Core Values of the Brand (Articles)

Xiangyin Li, Cui Sun

Journal of Service Science and Management Vol.8 No.6, December 23, 2015

DOI: 10.4236/jssm.2015.86087 7,951 Downloads 11,845 Views Citations
Current Situation, Problems and Countermeasures of Brand Construction of Agricultural Products in Hubei Province (Articles)

Ming Luo

Open Journal of Business and Management Vol.7 No.3, June 5, 2019

DOI: 10.4236/ojbm.2019.73081 1,506 Downloads 3,389 Views Citations
Vazoactive Effects of Oxidative Stress Elicited by Hydrogen Peroxide in the Human Umbilical Artery: An in Vitro Study (Articles)

Ipek Duman, Necdet Dogan

Pharmacology & Pharmacy Vol.2 No.4, October 18, 2011

DOI: 10.4236/pp.2011.24045 4,060 Downloads 8,111 Views Citations
Translating Dish Names: Food Cultural Representation in Hong Lou Meng (Articles)

Aimin Peng

Open Access Library Journal Vol.2 No.2, February 4, 2015

DOI: 10.4236/oalib.1101316 4,998 Downloads 7,324 Views Citations
Rural Habitation Multistage Nature Boundary Extraction Based on Geographic Name Database (Articles)

Binbin Hu, Hong Wang, Wei Zhang

Journal of Geoscience and Environment Protection Vol.4 No.7, July 22, 2016

DOI: 10.4236/gep.2016.47005 1,660 Downloads 2,636 Views Citations
Fantasy and Taoism in The Earthsea Cycle (Articles)

Yini Huang, Hongbin Dai

Advances in Literary Study Vol.5 No.3, July 31, 2017

DOI: 10.4236/als.2017.53005 4,882 Downloads 8,625 Views Citations
The Redescription of the Full Coverage of “Lawyer’s Defense” in Criminal Cases (Articles)

Hong Yang

Open Journal of Social Sciences Vol.8 No.11, November 24, 2020

DOI: 10.4236/jss.2020.811022 527 Downloads 1,537 Views Citations
Research on the Teaching of the Character Non-Formation Components of Commonly-Used Characters in Modern Chinese and Related Problems (Articles)

Xiujuan Han

Open Journal of Social Sciences Vol.9 No.4, April 27, 2021

DOI: 10.4236/jss.2021.94032 509 Downloads 1,605 Views Citations
Legal Attributes of IP Attribution Information under China’s PIPL: Clarification of Identifiability Terminology and Operationalisation of Identifiability Criteria (Articles)

Chaolin Zhang, Geng Wang

Beijing Law Review Vol.13 No.3, September 23, 2022

DOI: 10.4236/blr.2022.133040 292 Downloads 1,499 Views Citations
User Station Security Protection Method Based on Random Domain Name Detection and Active Defense (Articles)

Hongyan Yin, Xiaokang Ren, Jinyu Liu, Shuo Zhang, Wenkun Liu

Journal of Information Security Vol.14 No.1, January 29, 2023

DOI: 10.4236/jis.2023.141004 234 Downloads 1,003 Views Citations
Study on the Construction of Enterprise Quality Culture for Brand Strategy (Articles)

Zhi Gao, Jinfu Ye, Yi Huang

iBusiness Vol.4 No.3, September 28, 2012

DOI: 10.4236/ib.2012.43033 7,044 Downloads 11,823 Views Citations
The Effect of Crisis Processing Capacity on Brand Crisis Reparability (Articles)

Yi Xiao, Qing Li, Haiying Wei

Journal of Service Science and Management Vol.7 No.5, October 23, 2014

DOI: 10.4236/jssm.2014.75031 3,275 Downloads 4,593 Views Citations
A Comparative Study of Competitive Brand Based on Customer-Perceived Value—Evidences from IAT (Articles)

Yaozhong Liu, Qifeng Sun

Open Journal of Social Sciences Vol.3 No.7, July 24, 2015

DOI: 10.4236/jss.2015.37040 4,856 Downloads 8,736 Views Citations
Study on the Influence Path of Brand Virtual Community Interaction on Customer Loyalty (Articles)

Shupan Wang, Jinhua Tong, Danting Zhou

Open Journal of Business and Management Vol.4 No.1, January 25, 2016

DOI: 10.4236/ojbm.2016.41016 4,930 Downloads 7,524 Views Citations

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