Marketing Effectiveness - Articles - Scientific Research Publishing

The Role of Emotional Intelligence in Enhancing Organizational Effectiveness: The Case of Information Technology Managers in Jordan (Articles)

Ra’ed Masa’deh

International Journal of Communications, Network and System Sciences Vol.9 No.6, June 24, 2016

DOI: 10.4236/ijcns.2016.96022 3,360 Downloads 8,561 Views Citations
The Trade Unions Performance in Tanzania: The Perceptions of School Teachers Union in Singida Municipality (Articles)

Ausi Nchimbi

Open Journal of Social Sciences Vol.6 No.4, April 30, 2018

DOI: 10.4236/jss.2018.64021 1,825 Downloads 9,481 Views Citations
Effectiveness of Ginseng in Treating Erectile Dysfunction: A Review Paper (Articles)

Amy Ting Shy Yee, Lee Tiong Chan

Open Access Library Journal Vol.8 No.10, October 29, 2021

DOI: 10.4236/oalib.1108043 498 Downloads 7,890 Views Citations
Drawbacks of Social Impacts Assessment in Brazil: Is It Time for a New Approach? (Articles)

Marcelo Montaño, Renata Utsunomiya, Marcelo Marini Pereira de Souza

Journal of Environmental Protection Vol.12 No.12, December 14, 2021

DOI: 10.4236/jep.2021.1212064 378 Downloads 1,789 Views Citations
An Evaluation of the Effect of Digital Banking Channels on the Performance of Commercial Banks in Zambia (Articles)

Leonard Makumba, Jackson Phiri

Open Journal of Business and Management Vol.11 No.4, July 19, 2023

DOI: 10.4236/ojbm.2023.114091 567 Downloads 3,539 Views Citations
Key Road Injury Prevention Interventions and Their Effectiveness in Africa: Conclusions and What Can Be Done Better (Articles)

Yolaine Glèlè-Ahanhanzo, Bella Hounkpè Dos Santos, Alphonse Kpozehouen, Donatien Daddah, Moussiliou N. Paraiso, Alain Leveque

Open Journal of Preventive Medicine Vol.13 No.11, November 29, 2023

DOI: 10.4236/ojpm.2023.1311020 198 Downloads 869 Views Citations
Economic Impact of Maintenance Management and Planning in Tala Bay Resorts in Aqaba-Jordan (Articles)

Mohammad M. Alhalholy, Taha M. Alkhamis

American Journal of Industrial and Business Management Vol.14 No.4, April 18, 2024

DOI: 10.4236/ajibm.2024.144021 240 Downloads 1,138 Views Citations
Cross-Border Bean Market Performance in Western Kenya and Eastern Uganda (Articles)

Lianda Wanyonyi Mauyo, Jonas N. Chianu, Bernard Kibet Nassiuma, Richard Onyango Musebe

Journal of Service Science and Management Vol.3 No.4, December 28, 2010

DOI: 10.4236/jssm.2010.34057 7,064 Downloads 12,714 Views Citations
An Innovative Marketing Model Based on AIDA: - A Case from E-bank Campus-marketing by China Construction Bank (Articles)

Jiangyu Li, Haibo Yu

iBusiness Vol.5 No.3B, November 8, 2013

DOI: 10.4236/ib.2013.53B010 8,539 Downloads 14,315 Views Citations
7 Pillars of Digital Transformation Framework for Continuous Business Growth (Articles)

Yasaman Javadi

iBusiness Vol.14 No.3, September 13, 2022

DOI: 10.4236/ib.2022.143011 610 Downloads 3,329 Views Citations
A Conceptual Framework to Unmask the Relationship between Marketing Mix Strategies, Marketing Culture and Sales Performance of Ugandan Manufacturing Firms (Articles)

Mabel Birungi Komunda, Aihie Osarenkhoe, Daniella Fjellström, Justus Katusabe, Victor Nyongyera

Journal of Service Science and Management Vol.16 No.6, November 24, 2023

DOI: 10.4236/jssm.2023.166037 517 Downloads 2,652 Views Citations
The Future of Marketing: How Predictive Modeling Optimizes Campaign Strategies (Articles)

Leila Sadrnia

iBusiness Vol.15 No.4, December 29, 2023

DOI: 10.4236/ib.2023.154018 635 Downloads 3,539 Views Citations
The Effect of Consumer Attitude on the Effect of Social Media Marketing on Hospital Promotion Activities through Content Marketing (Articles)

Busra Yuceer, Omer Faruk Sarkbay, Murat Basal

Open Journal of Social Sciences Vol.12 No.2, February 27, 2024

DOI: 10.4236/jss.2024.122021 718 Downloads 2,808 Views Citations
Digital Marketing on LinkedIn: In-Depth Strategies for Lead Generation (Articles)

Serveh Saeidi, Svend Hollensen

American Journal of Industrial and Business Management Vol.14 No.5, May 9, 2024

DOI: 10.4236/ajibm.2024.145033 1,300 Downloads 7,379 Views Citations
On Line Media Market and New Advertising Agencies: Analysis of an Italian Case (Articles)

Simone Guercini

Journal of Service Science and Management Vol.2 No.2, June 17, 2009

DOI: 10.4236/jssm.2009.22015 6,319 Downloads 11,973 Views Citations
The Tourist Harassment Based on the Marketing (Articles)

Ji Wen, Yina Li

American Journal of Industrial and Business Management Vol.5 No.3, March 18, 2015

DOI: 10.4236/ajibm.2015.53012 5,484 Downloads 7,526 Views Citations
Self-Construal and Its Implications for Marketing (Articles)

Kun Gai

Open Journal of Social Sciences Vol.6 No.5, May 29, 2018

DOI: 10.4236/jss.2018.65020 1,883 Downloads 7,125 Views Citations
Research on the Effect of 4C + 2S to Customer Perceived Value in Scene Marketing of Clothing Industry in China (Articles)

Yuan Wang

Open Journal of Business and Management Vol.8 No.2, March 5, 2020

DOI: 10.4236/ojbm.2020.82037 1,705 Downloads 4,412 Views Citations
Strategies to Cultivate Generation Z Talent in Marketing under the Big Data Era (Articles)

Fan Mo

Open Access Library Journal Vol.9 No.1, January 6, 2022

DOI: 10.4236/oalib.1108157 349 Downloads 2,353 Views Citations
Food Marketing and Its Influence on Peoples’ Perception of Health (Articles)

Samantha Willis

Open Journal of Social Sciences Vol.10 No.11, October 28, 2022

DOI: 10.4236/jss.2022.1011034 639 Downloads 4,724 Views Citations
This article belongs to the Special Issue on Health and Social Sciences

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