Internal Marketing - Articles - Scientific Research Publishing

A Conceptual Framework to Unmask the Relationship between Marketing Mix Strategies, Marketing Culture and Sales Performance of Ugandan Manufacturing Firms (Articles)

Mabel Birungi Komunda, Aihie Osarenkhoe, Daniella Fjellström, Justus Katusabe, Victor Nyongyera

Journal of Service Science and Management Vol.16 No.6, November 24, 2023

DOI: 10.4236/jssm.2023.166037 488 Downloads 2,565 Views Citations
The Future of Marketing: How Predictive Modeling Optimizes Campaign Strategies (Articles)

Leila Sadrnia

iBusiness Vol.15 No.4, December 29, 2023

DOI: 10.4236/ib.2023.154018 573 Downloads 3,416 Views Citations
The Effect of Consumer Attitude on the Effect of Social Media Marketing on Hospital Promotion Activities through Content Marketing (Articles)

Busra Yuceer, Omer Faruk Sarkbay, Murat Basal

Open Journal of Social Sciences Vol.12 No.2, February 27, 2024

DOI: 10.4236/jss.2024.122021 670 Downloads 2,733 Views Citations
Digital Marketing on LinkedIn: In-Depth Strategies for Lead Generation (Articles)

Serveh Saeidi, Svend Hollensen

American Journal of Industrial and Business Management Vol.14 No.5, May 9, 2024

DOI: 10.4236/ajibm.2024.145033 1,235 Downloads 7,069 Views Citations
On Line Media Market and New Advertising Agencies: Analysis of an Italian Case (Articles)

Simone Guercini

Journal of Service Science and Management Vol.2 No.2, June 17, 2009

DOI: 10.4236/jssm.2009.22015 6,274 Downloads 11,894 Views Citations
The Tourist Harassment Based on the Marketing (Articles)

Ji Wen, Yina Li

American Journal of Industrial and Business Management Vol.5 No.3, March 18, 2015

DOI: 10.4236/ajibm.2015.53012 5,434 Downloads 7,439 Views Citations
Self-Construal and Its Implications for Marketing (Articles)

Kun Gai

Open Journal of Social Sciences Vol.6 No.5, May 29, 2018

DOI: 10.4236/jss.2018.65020 1,831 Downloads 7,013 Views Citations
Research on the Effect of 4C + 2S to Customer Perceived Value in Scene Marketing of Clothing Industry in China (Articles)

Yuan Wang

Open Journal of Business and Management Vol.8 No.2, March 5, 2020

DOI: 10.4236/ojbm.2020.82037 1,671 Downloads 4,323 Views Citations
Strategies to Cultivate Generation Z Talent in Marketing under the Big Data Era (Articles)

Fan Mo

Open Access Library Journal Vol.9 No.1, January 6, 2022

DOI: 10.4236/oalib.1108157 343 Downloads 2,316 Views Citations
Food Marketing and Its Influence on Peoples’ Perception of Health (Articles)

Samantha Willis

Open Journal of Social Sciences Vol.10 No.11, October 28, 2022

DOI: 10.4236/jss.2022.1011034 609 Downloads 4,608 Views Citations
This article belongs to the Special Issue on Health and Social Sciences
Effects of Charcoal Marketing on the Environment and Health in the City of Cotonou in Southern Benin (Articles)

Théodore Soussia, Victoria Zinsou, Thékpo Théodore Adjakpa, Boniface Bonaventure Kpamegan, Florence Nicole Houngla, Charles Sossa Jérôme, Lisette Odoulami, Lamine Saîd Baba-Moussa

Journal of Geoscience and Environment Protection Vol.12 No.11, November 22, 2024

DOI: 10.4236/gep.2024.1211007 90 Downloads 599 Views Citations
A Literature Review on Consumer’s Complaining Behavior and Dissatisfaction: Implication of Marketing Strategies with Special Reference to the Online Retail Sector (Articles)

Komal

Open Journal of Business and Management Vol.9 No.2, February 25, 2021

DOI: 10.4236/ojbm.2021.92027 1,412 Downloads 10,186 Views Citations
This article belongs to the Special Issue on Business Administration and Management
On the Kenney-Lau Approach to Internal Stability Evaluation of Soils (Articles)

Hans Rönnqvist, Peter Viklander

Geomaterials Vol.4 No.4, September 18, 2014

DOI: 10.4236/gm.2014.44013 7,202 Downloads 10,448 Views Citations
Applying Empirical Methods to Assess the Internal Stability of Embankment Dam Cores of Glacial Till (Articles)

Hans Rönnqvist, Peter Viklander

Geomaterials Vol.5 No.1, December 23, 2014

DOI: 10.4236/gm.2015.51001 8,188 Downloads 10,892 Views Citations
Internal Control Audit Fee and Internal Control Audit Quality—Evidence from Integrated Audits (Articles)

Ruisi Chen

Open Journal of Business and Management Vol.7 No.1, January 22, 2019

DOI: 10.4236/ojbm.2019.71020 2,707 Downloads 6,898 Views Citations
Examining the Effect of Internal Auditor Independence and Integrity on Public Funds Management in the Busoga Sub-Region (Articles)

George Bogere Kipaalu, Richard Mwirumubi, Nazarious Rukanyangira

Open Journal of Accounting Vol.14 No.4, October 31, 2025

DOI: 10.4236/ojacct.2025.144010 56 Downloads 474 Views Citations
Temperature Dependent Motion of a Massive Quantum Particle (Articles)

Jian-Ping Peng

Journal of Modern Physics Vol.3 No.7, July 18, 2012

DOI: 10.4236/jmp.2012.37083 4,755 Downloads 7,473 Views Citations
Research and Discussing on Internal Control Auditing (Articles)

Jianfei Leng, Lingfen Zhang

Modern Economy Vol.5 No.7, June 25, 2014

DOI: 10.4236/me.2014.57072 11,891 Downloads 15,128 Views Citations
A Survey of Internal Governance in Family Business (Articles)

Qi Lin

American Journal of Industrial and Business Management Vol.8 No.4, April 30, 2018

DOI: 10.4236/ajibm.2018.84075 1,333 Downloads 3,761 Views Citations
A Summary of Research on the Influencing Factors of Employees’ Willingness to Whistle-Blowing (Articles)

Xinya Chen

American Journal of Industrial and Business Management Vol.8 No.7, July 25, 2018

DOI: 10.4236/ajibm.2018.87116 1,702 Downloads 6,218 Views Citations

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