Ecologically Conscious Consumer Behavior - Articles

Investigating Gen Z Consumers’ Feministic Identities and Gender-Stereotypical Norms on their Attitude Formation towards Femvertising Campaigns, Impacting Purchase Intention (Articles)

Menatallah M. Kassem, Eiman Negm, Sahar R. Abu Gharara

Open Access Library Journal Vol.11 No.6, June 28, 2024

DOI: 10.4236/oalib.1111244 371 Downloads 2,832 Views Citations
Research on the Application Effects of Artificial Intelligence in Personalized Marketing (Articles)

Binyang Feng

Journal of Computer and Communications Vol.12 No.11, November 26, 2024

DOI: 10.4236/jcc.2024.1211009 469 Downloads 2,906 Views Citations
Prediction of After-Sales Behavior in E-Commerce Using Machine Learning Models (Articles)

Yulin Cai, Fengqing Chen, Jingyang Zhang

Open Journal of Statistics Vol.14 No.6, December 24, 2024

DOI: 10.4236/ojs.2024.146035 258 Downloads 1,486 Views Citations
Trust as a Mediator in Nigerian E-Commerce: Impacts on Consumer Behavior, Product Quality, and Convenience (Articles)

Muruako Emmanuel Chimezie, Andrew Benyeogor, Anayo Nkamnebe, Yaolong Liu

Open Journal of Business and Management Vol.13 No.1, January 9, 2025

DOI: 10.4236/ojbm.2025.131016 287 Downloads 2,315 Views Citations
The Siege Effect: Exploring the Characteristics of Youth Consumption Behavior and Its Influencing Factors in the Chinese Short Drama Market (Articles)

Longlong Duan, Yongsha Ma, Hongshu He, Siying Li, Yuxin Song, Zhan Wu

Theoretical Economics Letters Vol.15 No.2, April 30, 2025

DOI: 10.4236/tel.2025.152030 279 Downloads 2,628 Views Citations
Decision-Making During the Process of Buying a House in Mongolia (Articles)

Nergui Ariunjargal, Gonchigjav Boldbaatar, Myagmarsuren Odonchimeg, Erdenebileg Odgerel

Open Journal of Business and Management Vol.13 No.4, July 11, 2025

DOI: 10.4236/ojbm.2025.134140 87 Downloads 441 Views Citations
The Power of Cultural Identity in Consumer Behavior: Social Factors and Purchasing Preferences (Articles)

Max Boada, Yadira Patiño, Francisco Morocho, Karen Abad

Open Access Library Journal Vol.12 No.11, November 11, 2025

DOI: 10.4236/oalib.1114334 97 Downloads 1,151 Views Citations
Circular Economy in Education: Evidence from UK Second-Hand School Uniform Market (Articles)

Zhenyu Sheng

Modern Economy Vol.17 No.1, January 29, 2026

DOI: 10.4236/me.2026.171011 138 Downloads 704 Views Citations
Domesticating Social Commerce: How Douyin Becomes Embedded in Everyday Consumer Practices in China (Articles)

Wenxuan Dou

Advances in Applied Sociology Vol.16 No.2, February 24, 2026

DOI: 10.4236/aasoci.2026.162010 131 Downloads 764 Views Citations
Developing an Economic Model for Donations: Theoretical Analysis and Policy Implication (Articles)

Tin-Chun Lin

Theoretical Economics Letters Vol.9 No.6, August 27, 2019

DOI: 10.4236/tel.2019.96124 2,795 Downloads 4,195 Views Citations
An Introspection of Luxury Auto Sales Using Revealed Preference Theory (Articles)

Derek J. Streidl

Journal of Mathematical Finance Vol.13 No.3, August 25, 2023

DOI: 10.4236/jmf.2023.133023 315 Downloads 1,263 Views Citations
Consumer Behavior of Firestone Liberia (Articles)

Yealu G. Kogar, Jihong Shao

Open Access Library Journal Vol.12 No.3, March 20, 2025

DOI: 10.4236/oalib.1113011 126 Downloads 859 Views Citations
Social Media Influence on Millennials Purchase Behaviour of Coca-Cola and Pepsi Carbonated Soft Drink (Articles)

Tolulope Ajibade, Donia Waseem

Open Journal of Business and Management Vol.12 No.4, June 12, 2024

DOI: 10.4236/ojbm.2024.124110 730 Downloads 4,681 Views Citations
The Impact of Personalized AI-Generated Video Ads on Consumer Click-Through Rates (Articles)

Nada Querch, Pingli Zhu

Open Access Library Journal Vol.12 No.6, June 30, 2025

DOI: 10.4236/oalib.1113607 288 Downloads 3,413 Views Citations
User Acceptance of Personalized and Context-Specific Online Advertising (Articles)

S. Denise Ruhrberg, Giulia Kirstein, Katsiaryna S. Baran

Open Journal of Social Sciences Vol.5 No.3, March 30, 2017

DOI: 10.4236/jss.2017.53020 2,520 Downloads 4,770 Views Citations
Online Reservation Abandonment: How to Bridge the Gap between the Original Intention and the Actual Behavior? (Articles)

Mohamed Nabil Mzoughi, Anissa Negra, Aïcha Habacha

American Journal of Industrial and Business Management Vol.2 No.3, June 15, 2012

DOI: 10.4236/ajibm.2012.23012 5,603 Downloads 11,650 Views Citations
Work Behavior Analysis of FMCG Salesman (Articles)

Minchao Liao, Lili Fan

Open Journal of Business and Management Vol.2 No.3, July 25, 2014

DOI: 10.4236/ojbm.2014.23028 5,510 Downloads 7,470 Views Citations
Factors Influencing Consumers’ Purchasing Behavior on Organic Vegetables: A Case Study in Vientiane, Lao PDR (Articles)

Chaitor Poyearleng, Zhao Kai, Saleh Shahriar, Ouaimon Payang Slim Reakine

Open Journal of Social Sciences Vol.7 No.2, February 21, 2019

DOI: 10.4236/jss.2019.72017 2,033 Downloads 6,810 Views Citations
A Review on Returnless Refunds in E-Commerce Retailing: Sales through Leniency (Articles)

Guilherme Rodrigues dos Santos, Ekaterina Koromyslova

iBusiness Vol.12 No.2, June 29, 2020

DOI: 10.4236/ib.2020.122005 1,049 Downloads 4,043 Views Citations
Use of Social Media as an Effective Marketing Tool for Fashion Startups in Saudi Arabia (Articles)

Noran Trad, Maha Abdullah Al Dabbagh

Open Journal of Social Sciences Vol.8 No.11, November 27, 2020

DOI: 10.4236/jss.2020.811029 2,579 Downloads 11,993 Views Citations

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