Cooperative Advertising - Articles - Scientific Research Publishing

Study of Informative Advertising Competition Model in Duopolistic Market with Relative Profit Object (Articles)

Jiao Lu

Journal of Service Science and Management Vol.10 No.2, April 13, 2017

DOI: 10.4236/jssm.2017.102009 1,526 Downloads 3,062 Views Citations
The Influence of Product Market Externality on Dynamic Decisions of Monopoly (Articles)

Yan Wang, Deqing Tan

Modern Economy Vol.8 No.6, June 13, 2017

DOI: 10.4236/me.2017.86056 1,530 Downloads 2,771 Views Citations
Coordination of Supply Chain under the Revenue Sharing-Advertising Cost Sharing Contract (Articles)

Meng Jia

Journal of Service Science and Management Vol.10 No.3, June 23, 2017

DOI: 10.4236/jssm.2017.103024 1,727 Downloads 4,491 Views Citations
A Qualitative Study on the Outcomes of Social Media Advertising (Articles)

Shariful Islam, Mohammad Iqbal Mahmood

Advances in Journalism and Communication Vol.6 No.2, June 29, 2018

DOI: 10.4236/ajc.2018.62006 3,172 Downloads 14,779 Views Citations
The Influence of Time Landmarks on Consumers’ Advertising Appeal Preferences (Articles)

Chunxiu Ye, Hong Zhou

Psychology Vol.10 No.4, March 19, 2019

DOI: 10.4236/psych.2019.104036 1,203 Downloads 2,965 Views Citations
When and Why Negative Emotional Appeals Work in Advertising: A Review of Research (Articles)

Minxia Zheng

Open Journal of Social Sciences Vol.8 No.3, March 6, 2020

DOI: 10.4236/jss.2020.83002 9,895 Downloads 23,333 Views Citations
The Economic Organization of Television in Cameroon: Challenges and Prospects (Articles)

Olivier Bile

Theoretical Economics Letters Vol.10 No.3, June 30, 2020

DOI: 10.4236/tel.2020.103044 591 Downloads 1,938 Views Citations
A Study on Infant Learning Thinking Based on the Integration of Truth and Reality (Articles)

Yiran Zhang, Kailai Jiang

Open Access Library Journal Vol.8 No.5, May 24, 2021

DOI: 10.4236/oalib.1107437 159 Downloads 779 Views Citations
Towards a Model of Public Relations for Public Organizations of Afghanistan (Articles)

Farid Ahamd Monib, Jamaluddin Qanet, Redwanullah Abdi

Open Journal of Social Sciences Vol.9 No.7, July 20, 2021

DOI: 10.4236/jss.2021.97015 459 Downloads 3,247 Views Citations
Social Media and Its Connection to Business Performance—A Literature Review (Articles)

Bruce Emmanuel, Shurong Zhao, Sulemana Bankuoru Egala, Yegenmuradov Mammet, Kweitsu Godson

American Journal of Industrial and Business Management Vol.12 No.5, May 19, 2022

DOI: 10.4236/ajibm.2022.125045 1,748 Downloads 18,843 Views Citations
Advertising Professions and Territorial Attractiveness: Analysis of the Determinants of the Decisions of Agencies Location in Cameroonians Cities (Articles)

Alain Assomo

Advances in Journalism and Communication Vol.10 No.2, May 31, 2022

DOI: 10.4236/ajc.2022.102011 221 Downloads 1,101 Views Citations
A Systematic Review on the Extant of Outdoor Advertisements Literature in Developing Countries (Articles)

Omary Swallehe, Kardo Mwilongo

Open Journal of Business and Management Vol.10 No.4, June 9, 2022

DOI: 10.4236/ojbm.2022.104086 471 Downloads 3,480 Views Citations
Does Advertising Help Improve Consumer Purchasing Behavior toward Insurance Products? (Articles)

Francis Osei, Francis Nii Adjabeng, Samuel Owusu-Mensah, Alfred Atakora

Open Journal of Social Sciences Vol.10 No.12, November 2, 2022

DOI: 10.4236/jss.2022.1012004 550 Downloads 5,374 Views Citations
Advertising Competition in Mixed Oligopoly: From the Perspective of Shareholding Reform of China’s State-Owned Enterprises (Articles)

Qian Zhang, Hongjin Xiang

Theoretical Economics Letters Vol.13 No.2, April 10, 2023

DOI: 10.4236/tel.2023.132015 232 Downloads 878 Views Citations
FOMO and Conformity Consumption: An Examination of Social Media Use and Advertising Online among Egyptian Millennials (Articles)

Ayah A. Ezzat, Asser Ezz El Din, Hisham Abdelmoaty

Open Access Library Journal Vol.10 No.6, June 15, 2023

DOI: 10.4236/oalib.1110279 733 Downloads 7,273 Views Citations
Advertising Ethics and Professionalism of ZNBC TV2 and Muvi TV in Zambia—A Content Analysis Study (Articles)

Fidelis Muzyamba, Musonda Lemba

Advances in Journalism and Communication Vol.11 No.4, December 29, 2023

DOI: 10.4236/ajc.2023.114030 239 Downloads 1,090 Views Citations
Advancing Measures in Advertising, Communication, and Public Relations: A Comprehensive Review of Scale Development Studies, 1960-2023 (Articles)

Hyoungkoo Khang, Eyun-Jung Ki, Jason Ziyuan Zhou, Da-Young Kang

Advances in Journalism and Communication Vol.12 No.4, November 1, 2024

DOI: 10.4236/ajc.2024.124028 223 Downloads 1,661 Views Citations
Ethnoadvertising and Imaginary Constructions: Theoretical Approach to an Emerging Concept (Articles)

Messanga Obama

Advances in Journalism and Communication Vol.12 No.4, December 19, 2024

DOI: 10.4236/ajc.2024.124030 123 Downloads 470 Views Citations
Transformational Leadership and Organizational Culture in Digital Marketing Teams: Impacts on E-Commerce and Ad Agencies in the Digital Age (Articles)

Abu Bakar, Huaqiang Wang

Open Access Library Journal Vol.12 No.10, October 15, 2025

DOI: 10.4236/oalib.1114183 70 Downloads 551 Views Citations
Multimodal Advertising Strategies in the Beauty Industry: A Case of Cosmetic Brand (Articles)

Meerim Nurlanbek Kyzy

Open Access Library Journal Vol.12 No.11, November 7, 2025

DOI: 10.4236/oalib.1114420 102 Downloads 1,040 Views Citations

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