Consumer Behavior Analysis - Articles - Scientific Research Publishing

Understanding Societal Influences on the Customer Journey: COVID-19 Pandemic Impact (Articles)

Daissy Moya Sanchez, Ramon Martin Guart, Andrea Ramírez Moya, Joaquim Majó Fernández

Open Journal of Social Sciences Vol.12 No.6, June 21, 2024

DOI: 10.4236/jss.2024.126014 217 Downloads 1,766 Views Citations
Investigating Gen Z Consumers’ Feministic Identities and Gender-Stereotypical Norms on their Attitude Formation towards Femvertising Campaigns, Impacting Purchase Intention (Articles)

Menatallah M. Kassem, Eiman Negm, Sahar R. Abu Gharara

Open Access Library Journal Vol.11 No.6, June 28, 2024

DOI: 10.4236/oalib.1111244 371 Downloads 2,827 Views Citations
Research on the Application Effects of Artificial Intelligence in Personalized Marketing (Articles)

Binyang Feng

Journal of Computer and Communications Vol.12 No.11, November 26, 2024

DOI: 10.4236/jcc.2024.1211009 469 Downloads 2,903 Views Citations
Prediction of After-Sales Behavior in E-Commerce Using Machine Learning Models (Articles)

Yulin Cai, Fengqing Chen, Jingyang Zhang

Open Journal of Statistics Vol.14 No.6, December 24, 2024

DOI: 10.4236/ojs.2024.146035 258 Downloads 1,486 Views Citations
Trust as a Mediator in Nigerian E-Commerce: Impacts on Consumer Behavior, Product Quality, and Convenience (Articles)

Muruako Emmanuel Chimezie, Andrew Benyeogor, Anayo Nkamnebe, Yaolong Liu

Open Journal of Business and Management Vol.13 No.1, January 9, 2025

DOI: 10.4236/ojbm.2025.131016 287 Downloads 2,312 Views Citations
The Siege Effect: Exploring the Characteristics of Youth Consumption Behavior and Its Influencing Factors in the Chinese Short Drama Market (Articles)

Longlong Duan, Yongsha Ma, Hongshu He, Siying Li, Yuxin Song, Zhan Wu

Theoretical Economics Letters Vol.15 No.2, April 30, 2025

DOI: 10.4236/tel.2025.152030 277 Downloads 2,606 Views Citations
Decision-Making During the Process of Buying a House in Mongolia (Articles)

Nergui Ariunjargal, Gonchigjav Boldbaatar, Myagmarsuren Odonchimeg, Erdenebileg Odgerel

Open Journal of Business and Management Vol.13 No.4, July 11, 2025

DOI: 10.4236/ojbm.2025.134140 87 Downloads 433 Views Citations
The Power of Cultural Identity in Consumer Behavior: Social Factors and Purchasing Preferences (Articles)

Max Boada, Yadira Patiño, Francisco Morocho, Karen Abad

Open Access Library Journal Vol.12 No.11, November 11, 2025

DOI: 10.4236/oalib.1114334 97 Downloads 1,148 Views Citations
Circular Economy in Education: Evidence from UK Second-Hand School Uniform Market (Articles)

Zhenyu Sheng

Modern Economy Vol.17 No.1, January 29, 2026

DOI: 10.4236/me.2026.171011 137 Downloads 701 Views Citations
Domesticating Social Commerce: How Douyin Becomes Embedded in Everyday Consumer Practices in China (Articles)

Wenxuan Dou

Advances in Applied Sociology Vol.16 No.2, February 24, 2026

DOI: 10.4236/aasoci.2026.162010 130 Downloads 756 Views Citations
Developing an Economic Model for Donations: Theoretical Analysis and Policy Implication (Articles)

Tin-Chun Lin

Theoretical Economics Letters Vol.9 No.6, August 27, 2019

DOI: 10.4236/tel.2019.96124 2,794 Downloads 4,191 Views Citations
An Introspection of Luxury Auto Sales Using Revealed Preference Theory (Articles)

Derek J. Streidl

Journal of Mathematical Finance Vol.13 No.3, August 25, 2023

DOI: 10.4236/jmf.2023.133023 315 Downloads 1,259 Views Citations
Consumer Behavior of Firestone Liberia (Articles)

Yealu G. Kogar, Jihong Shao

Open Access Library Journal Vol.12 No.3, March 20, 2025

DOI: 10.4236/oalib.1113011 126 Downloads 855 Views Citations
Research on the Business Strategy of Chinese Brand in Thailand: A Case of Sichuan Cuisine (Articles)

Ying Tang, Zhen Chen, Yitong Deng

Open Journal of Business and Management Vol.8 No.2, February 27, 2020

DOI: 10.4236/ojbm.2020.82032 1,613 Downloads 3,666 Views Citations
What Is Craft?—An Empirical Analysis of Consumer Preferences for Craft Beer in Italy (Articles)

Christian Garavaglia, Mauro Mussini

Modern Economy Vol.11 No.6, June 28, 2020

DOI: 10.4236/me.2020.116086 1,240 Downloads 3,594 Views Citations
The Impact of Personalized AI-Generated Video Ads on Consumer Click-Through Rates (Articles)

Nada Querch, Pingli Zhu

Open Access Library Journal Vol.12 No.6, June 30, 2025

DOI: 10.4236/oalib.1113607 288 Downloads 3,398 Views Citations
User Acceptance of Personalized and Context-Specific Online Advertising (Articles)

S. Denise Ruhrberg, Giulia Kirstein, Katsiaryna S. Baran

Open Journal of Social Sciences Vol.5 No.3, March 30, 2017

DOI: 10.4236/jss.2017.53020 2,520 Downloads 4,767 Views Citations
Study of Work-Travel Related Behavior Using Principal Component Analysis (Articles)

Cira Souza Pitombo, Monique Martins Gomes

Open Journal of Statistics Vol.4 No.11, December 29, 2014

DOI: 10.4236/ojs.2014.411084 4,795 Downloads 6,350 Views Citations
The Effect of Soybean Trade between China and the United States on Chinese Residents’ Consumption Expenditure—Based on 2004-2016 Trade Data (Articles)

Yangyang Qi, Quanlong Qi

Modern Economy Vol.9 No.6, June 5, 2018

DOI: 10.4236/me.2018.96067 1,330 Downloads 2,908 Views Citations
Research on the Business Model and Consumer Decision-Making of “Chagee” from a Behavioral Economics Perspective (Articles)

Wenhua Guo

American Journal of Industrial and Business Management Vol.15 No.10, October 22, 2025

DOI: 10.4236/ajibm.2025.1510078 149 Downloads 1,352 Views Citations

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