Brand Valuation - Articles - Scientific Research Publishing

Brand Attitude Process of Pop-Up Ads Used in Digital Marketing (Articles)

Osman Yetkin, Murat Basal

Open Journal of Social Sciences Vol.12 No.4, April 19, 2024

DOI: 10.4236/jss.2024.124011 363 Downloads 2,166 Views Citations
Narrating Authenticity: A Qualitative Exploration of How Brand Storytelling Shapes Consumer Trust and Loyalty in Ghana’s Emerging Market (Articles)

Ibrahim Ofosu-Boateng, Leyroy Muandumba Jose

Open Journal of Social Sciences Vol.13 No.9, September 22, 2025

DOI: 10.4236/jss.2025.139016 236 Downloads 1,745 Views Citations
Predicting Brand Perception for Fast Food Market Entry (Articles)

Torsten Teichert, Tobias Effertz, Marina Tsoi, Vladislav Shchekoldin

Theoretical Economics Letters Vol.5 No.6, December 4, 2015

DOI: 10.4236/tel.2015.56081 6,107 Downloads 10,208 Views Citations
A Study on the Core Values of the Brand (Articles)

Xiangyin Li, Cui Sun

Journal of Service Science and Management Vol.8 No.6, December 23, 2015

DOI: 10.4236/jssm.2015.86087 7,951 Downloads 11,846 Views Citations
Current Situation, Problems and Countermeasures of Brand Construction of Agricultural Products in Hubei Province (Articles)

Ming Luo

Open Journal of Business and Management Vol.7 No.3, June 5, 2019

DOI: 10.4236/ojbm.2019.73081 1,506 Downloads 3,389 Views Citations
The Effects of Credit Risk and Funding on the Pricing of Uncollateralized Derivative Contracts (Articles)

R. Abbate

Journal of Financial Risk Management Vol.4 No.2, April 29, 2015

DOI: 10.4236/jfrm.2015.42006 9,788 Downloads 12,507 Views Citations
The Modigliani-Miller Theorem with Financial Intermediation (Articles)

John F. McDonald

Modern Economy Vol.2 No.2, May 17, 2011

DOI: 10.4236/me.2011.22022 8,402 Downloads 16,059 Views Citations
The Modigliani-Miller Theorem for Equity Participation (Articles)

John F. McDonald

Theoretical Economics Letters Vol.2 No.4, November 1, 2012

DOI: 10.4236/tel.2012.24066 5,431 Downloads 9,761 Views Citations
Equity Participation without Equity: An Analysis of Hope Notes (Articles)

John F. McDonald

Modern Economy Vol.4 No.5, May 31, 2013

DOI: 10.4236/me.2013.45038 8,543 Downloads 10,665 Views Citations
Valuation Model for Adding Energy Resource into Autonomous Energy Cluster (Articles)

Ewoud de Kok, Ebisa Negeri, Ad van Wijk, Nico Baken

Smart Grid and Renewable Energy Vol.4 No.5, August 19, 2013

DOI: 10.4236/sgre.2013.45048 3,590 Downloads 5,174 Views Citations
Valuation and Financing of Cash Cows and Growth Firms (Articles)

Joseph P. Ogden, Shanhong Wu

Journal of Mathematical Finance Vol.3 No.3A, October 8, 2013

DOI: 10.4236/jmf.2013.33A001 4,501 Downloads 7,411 Views Citations
This article belongs to the Special Issue on Corporate Finance
Valuation Channel and Losses of Chinese External Wealth (Articles)

Zefang Liao, Jianpeng Zhang, Bing Li

iBusiness Vol.5 No.3B, November 7, 2013

DOI: 10.4236/ib.2013.53B005 3,956 Downloads 5,306 Views Citations
Does Money Fly? The Economic Value of Migratory Birdwatching in Xochimilco, Mexico (Articles)

Daniel A. Revollo-Fernández

Modern Economy Vol.6 No.6, June 8, 2015

DOI: 10.4236/me.2015.66061 4,299 Downloads 6,245 Views Citations
Transversality and the Stochastic Nature of Cash Flows (Articles)

Lutz Kruschwitz, Andreas Löffler

Modern Economy Vol.6 No.6, June 26, 2015

DOI: 10.4236/me.2015.66072 3,095 Downloads 4,563 Views Citations
Radio Spectrum Valuation by Using Censored Regression Method (Articles)

Settapong Malisuwan, Noppadol Tiamnara, Nattakit Suriyakrai

American Journal of Industrial and Business Management Vol.5 No.11, November 11, 2015

DOI: 10.4236/ajibm.2015.511065 2,370 Downloads 3,454 Views Citations
Willingness-to-Pay for Potable Water in the Accra-Tema Metropolitan Area of Ghana (Articles)

Daniel Kwabena Twerefou, Kwadwo A. Tutu, Ebo Botchway, Samuel Darkwah

Modern Economy Vol.6 No.12, December 29, 2015

DOI: 10.4236/me.2015.612122 3,461 Downloads 5,301 Views Citations
A Study on High Valuation of Industrial Capital Investment
—Based on the Viewpoint of Strategic Benefit (Articles)

Sen Li

Open Journal of Social Sciences Vol.4 No.3, March 29, 2016

DOI: 10.4236/jss.2016.43029 2,313 Downloads 3,450 Views Citations
Portfolio Construction for Value Appreciation (Articles)

Michael Ha, George Z. Liu, Lihui Zheng

Journal of Applied Mathematics and Physics Vol.4 No.4, April 13, 2016

DOI: 10.4236/jamp.2016.44076 2,616 Downloads 4,506 Views Citations
Assessment of Initial Investment Valuation Methodology of Brazilian Power Transmissions Auction (Articles)

André L. V. Gimenes, Raphael B. Heideier, Miguel E. M. Udaeta, Marco A. Saidel

Journal of Power and Energy Engineering Vol.5 No.1, January 22, 2017

DOI: 10.4236/jpee.2017.51006 1,361 Downloads 2,528 Views Citations
Dividend Policy and Firm Valuation—A Study of Indian Electrical Equipment Manufacturing Industry (Articles)

Brahmaiah Bezawada, Ravi Kumar Tati

Theoretical Economics Letters Vol.7 No.5, July 31, 2017

DOI: 10.4236/tel.2017.75083 2,751 Downloads 9,107 Views Citations

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