Brand Design - Articles - Scientific Research Publishing

A Comparative Study of Competitive Brand Based on Customer-Perceived Value—Evidences from IAT (Articles)

Yaozhong Liu, Qifeng Sun

Open Journal of Social Sciences Vol.3 No.7, July 24, 2015

DOI: 10.4236/jss.2015.37040 4,856 Downloads 8,735 Views Citations
Study on the Influence Path of Brand Virtual Community Interaction on Customer Loyalty (Articles)

Shupan Wang, Jinhua Tong, Danting Zhou

Open Journal of Business and Management Vol.4 No.1, January 25, 2016

DOI: 10.4236/ojbm.2016.41016 4,930 Downloads 7,523 Views Citations
Private Branding Analysis with the Intervention of Marketing Efforts on Channel Competition (Articles)

Ding Yuan

American Journal of Industrial and Business Management Vol.6 No.2, February 26, 2016

DOI: 10.4236/ajibm.2016.62015 4,793 Downloads 6,746 Views Citations
The Study of Temple Tourism Brand Marketing—Taking Guangxiao Temple as an Example (Articles)

Mingzhu Liang, Mingsen Wang, Songjun Xu

Chinese Studies Vol.5 No.3, August 10, 2016

DOI: 10.4236/chnstd.2016.53010 2,697 Downloads 5,898 Views Citations
The Effect of Overcompensation Information Frame on Brand Trust: The Interactive Ritual Chains Perspective (Articles)

Wei Wei, Haiying Wei, Yaxuan Ran, Hongyan Liu

Journal of Service Science and Management Vol.10 No.1, February 24, 2017

DOI: 10.4236/jssm.2017.101002 1,772 Downloads 3,749 Views Citations
Chinese Female Undergraduate’s Explicit and Implicit Attitude toward Chinese Skincare Brands and Japanese and South Korean Skincare Brands (Articles)

Yuanyan Hu, Shengyan Qiu, Shaohua Chen, Jinghui Bi

Chinese Studies Vol.7 No.1, January 15, 2018

DOI: 10.4236/chnstd.2018.71001 1,265 Downloads 2,935 Views Citations
A Study on the Driving Factors of Tourism Destination Brand Equity Based on Internet Sharing Content: A Case Study of Shenzhen Happy Valley (Articles)

Ju Zhu, Mingfang Zhu

Journal of Service Science and Management Vol.11 No.6, November 30, 2018

DOI: 10.4236/jssm.2018.116039 1,618 Downloads 3,871 Views Citations
Research on the Influence Factors of Brand Experience on Consumers’ Brand Loyalty (Articles)

Xi Zhang

Open Journal of Business and Management Vol.7 No.2, March 28, 2019

DOI: 10.4236/ojbm.2019.72038 2,045 Downloads 6,793 Views Citations
The Relationship between Knowledge Workers and Innovative Behavior Based on Brand Identity (Articles)

Zhuolin Xiao, Zhensong Cai

Open Journal of Business and Management Vol.7 No.2, April 11, 2019

DOI: 10.4236/ojbm.2019.72051 788 Downloads 2,074 Views Citations
Case Study on Enterprise Behavior Considering Cluster Brand (Articles)

Binbin He

American Journal of Industrial and Business Management Vol.9 No.10, October 23, 2019

DOI: 10.4236/ajibm.2019.910124 768 Downloads 1,886 Views Citations
Locavorism through Control Society Logic: An Analysis of the Possibilities of Food Activism and/or Brand Modeling (Articles)

Margarete Ribeiro Tavares, Fred Tavares, Bárbara Lúcia Guimarães Alves, Jefferson Fernando Gonçalves Guedes da Costa, Marlen Maria Cabral Ramalho

Advances in Applied Sociology Vol.9 No.11, November 29, 2019

DOI: 10.4236/aasoci.2019.911039 1,297 Downloads 2,492 Views Citations
Familiarity, Knowledge and Practices of Healthcare Professionals Regarding the Pharmacovigilance of Biological Medicines in Lusaka, Zambia: A Multi-Facility Cross-Sectional Study (Articles)

Michelo Banda, Katia Verhamme, Webrod Mufwambi, Steward Mudenda, Billy Chabalenge, Scott Kaba Matafwali, Ronald Kampamba Mutati, Christabel Nang’andu Hikaambo, Martin Kampamba, Lavina Prashar

Pharmacology & Pharmacy Vol.13 No.7, July 28, 2022

DOI: 10.4236/pp.2022.137019 268 Downloads 1,324 Views Citations
The Impact of Nationalism of Consumers Loyalty: A Case Study of Multinational Retail Firms in China (Articles)

Bo Wu, Hamrila Binti Abdul Latif, Mahani B. T. Mohammad, Sharizal Bin Hashin

Journal of Service Science and Management Vol.16 No.2, April 18, 2023

DOI: 10.4236/jssm.2023.162006 332 Downloads 1,859 Views Citations
The Impact of Value Perception on Luxury Brand Consumption (Articles)

Marwa Elgebali, Rawia Zaazou

Open Journal of Business and Management Vol.11 No.5, September 18, 2023

DOI: 10.4236/ojbm.2023.115126 924 Downloads 7,458 Views Citations
Brand Attractiveness and Strategic Repositioning: A Study Applied to Brands in the Brewery Sector (Articles)

Célestine Annie Tengho Metchum

Open Journal of Business and Management Vol.12 No.4, July 23, 2024

DOI: 10.4236/ojbm.2024.124134 252 Downloads 1,631 Views Citations
Research on Brand Strategy of Hotel Enterprises
—Taking Hyatt Hotel Group as an Example (Articles)

Jingwen Song, Keman Ding, Ruijie Cheng, Xiaoyu Zhao, Xuan Luo, Yang Liu, Yuanhao Tian, Zhihan Duan

Open Journal of Business and Management Vol.13 No.2, March 6, 2025

DOI: 10.4236/ojbm.2025.132045 219 Downloads 2,087 Views Citations
Research on Minority Culture Enabling the Brand Building of Coffee Estates in Pu’er City—Teaching Practice Based on Internet Marketing Course (Articles)

Yushi Yin, Yundi Zhang, Ci Wang, Yuejia Li

Open Journal of Business and Management Vol.13 No.4, June 13, 2025

DOI: 10.4236/ojbm.2025.134123 139 Downloads 805 Views Citations
Decision Making in International Tertiary Education: The Role of National Image (Articles)

Jing Cai, Theresa Loo

Advances in Journalism and Communication Vol.2 No.3, September 26, 2014

DOI: 10.4236/ajc.2014.23012 4,559 Downloads 7,518 Views Citations
Research on the Impact of Social Circles on Self-Brand Connection: Regulation of Self-Awareness and Brand Value (Articles)

Shenghong Ye, Jia Li, Zhaobin Zeng, Shuang Hao

Open Journal of Business and Management Vol.3 No.2, April 9, 2015

DOI: 10.4236/ojbm.2015.32015 3,945 Downloads 6,136 Views Citations
Evaluating the Impact of Storytelling Ads on Consumer Purchase Intention (Articles)

Sujata Joshi, Menachem Domb, Barshekee Chanda, Amit Bais

Journal of Service Science and Management Vol.15 No.1, January 30, 2022

DOI: 10.4236/jssm.2022.151002 2,044 Downloads 10,492 Views Citations

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