Advertising Sales Agency - Articles - Scientific Research Publishing

Supply Chain Models with Considerations of Co-Op Advertising and Capacity Constraints (Articles)

Fan Yang

Open Journal of Business and Management Vol.6 No.2, April 30, 2018

DOI: 10.4236/ojbm.2018.62039 1,135 Downloads 2,426 Views Citations
Optimal Commodity Advertising in Bilateral Oligopoly (Articles)

Chanjin Chung

Theoretical Economics Letters Vol.8 No.11, July 23, 2018

DOI: 10.4236/tel.2018.811128 767 Downloads 1,892 Views Citations
This article belongs to the Special Issue on Industrial Economics
Research on the Characteristics of Modern Advertising Culture (Articles)

Yangyang Qin

Open Journal of Social Sciences Vol.7 No.8, August 27, 2019

DOI: 10.4236/jss.2019.78026 1,423 Downloads 4,978 Views Citations
A Comparative Analysis of Mobile Advertising from the Perspective of Visual Grammar—Take Huawei Mate 30 Series and iPhone 11 for Example (Articles)

Yuxi Wang

Open Access Library Journal Vol.7 No.6, June 18, 2020

DOI: 10.4236/oalib.1106468 934 Downloads 3,885 Views Citations
The Relationship between Programme Context and Memory for Sexually Humorous Television Advertisements (Articles)

A. Cheung, Adrian Furnham

Psychology Vol.12 No.2, February 25, 2021

DOI: 10.4236/psych.2021.122016 619 Downloads 1,791 Views Citations
Commercial Organizations’ Use of Social Marketing (Advertising) to Foster Sustainable Relations with Consumers through the COVID-19 Era (Articles)

Eiman M. Negm, Ahmed Ghazal

American Journal of Industrial and Business Management Vol.12 No.9, September 30, 2022

DOI: 10.4236/ajibm.2022.129079 903 Downloads 5,067 Views Citations
Corporate Social Responsibility, Advertising Competition and Consumer Welfare: A Research on the Model of Oligopoly Competition Theory (Articles)

Linmin Kan, Hongjin Xiang

American Journal of Industrial and Business Management Vol.13 No.3, March 28, 2023

DOI: 10.4236/ajibm.2023.133010 338 Downloads 1,449 Views Citations
This article belongs to the Special Issue on Economics and Business Research
Analyzing Social Media on Advertising Markets: A Game Theory Perspective (Articles)

Yiwei Liu

American Journal of Industrial and Business Management Vol.13 No.8, August 30, 2023

DOI: 10.4236/ajibm.2023.138048 463 Downloads 5,554 Views Citations
Bridging Worlds: Exploring the Application of Cultural Dimensions in Cross-Cultural Advertising (Articles)

Yushan Tong, Lingling Lou

Open Access Library Journal Vol.12 No.3, March 5, 2025

DOI: 10.4236/oalib.1112803 230 Downloads 1,963 Views Citations
Analysis of Advertising Marketing and Welfare in a Supply Chain (Articles)

Iou-Min Lin, Chu Chuan Hsu, Jen-Yao Lee, Chung-Yang Lee

Theoretical Economics Letters Vol.15 No.2, April 8, 2025

DOI: 10.4236/tel.2025.152021 113 Downloads 524 Views Citations
Think Global, Advertise Local: How AI Personalizes Ads for European Market (Articles)

Hiba Asserrhine, Pingli Zhu

Open Access Library Journal Vol.12 No.6, June 24, 2025

DOI: 10.4236/oalib.1113608 71 Downloads 653 Views Citations
Determinants of Consumer Impulsive Purchasing Behaviour in Medium-Large Shopping Malls in Ghana (Articles)

Amos Arthur, Isaac Owusu, Ernest Denkyi Boateng

Open Journal of Business and Management Vol.8 No.2, January 16, 2020

DOI: 10.4236/ojbm.2020.82024 1,348 Downloads 5,275 Views Citations
Coordination of a Supply Chain with Advertising Investment and Allowing the Second Ordering (Articles)

Tiaojun Xiao, Xinxin Yan, Jiabao Zhao

Technology and Investment Vol.1 No.3, August 27, 2010

DOI: 10.4236/ti.2010.13022 5,356 Downloads 10,199 Views Citations
Agency at Work: A Dynamic Interpretive Approach (Articles)

Colin Campbell

Sociology Mind Vol.2 No.4, November 1, 2012

DOI: 10.4236/sm.2012.24047 4,588 Downloads 7,651 Views Citations
Valuation and Financing of Cash Cows and Growth Firms (Articles)

Joseph P. Ogden, Shanhong Wu

Journal of Mathematical Finance Vol.3 No.3A, October 8, 2013

DOI: 10.4236/jmf.2013.33A001 4,501 Downloads 7,411 Views Citations
This article belongs to the Special Issue on Corporate Finance
A Study on Reasons and Solutions to Tour Guides’ Ripping Off Tourist (Articles)

Changrong Ling

American Journal of Industrial and Business Management Vol.4 No.2, February 14, 2014

DOI: 10.4236/ajibm.2014.42014 5,421 Downloads 7,846 Views Citations
Does Inside Trading Affect Managers’ Decision-Making? A Theoretical Investigation (Articles)

Ning Cao, Shanmin Li, Yong Li

Journal of Mathematical Finance Vol.5 No.4, November 17, 2015

DOI: 10.4236/jmf.2015.54030 2,948 Downloads 4,334 Views Citations
Effect of the Issuance of Convertible Bonds on the Company’s Agency Costs (Articles)

Yu Pan

Open Journal of Social Sciences Vol.3 No.11, November 17, 2015

DOI: 10.4236/jss.2015.311022 5,316 Downloads 7,482 Views Citations
Deconstructing Four Sociological Perspectives on Education: A Reinterpretation of Pupil Achievement (Articles)

Bennie Berkeley

Open Access Library Journal Vol.2 No.8, August 4, 2015

DOI: 10.4236/oalib.1101746 2,899 Downloads 5,685 Views Citations
Collective Responsibility: Organizations as Organic Entities (Articles)

Robert Albin

Open Journal of Philosophy Vol.6 No.4, November 2, 2016

DOI: 10.4236/ojpp.2016.64036 2,127 Downloads 4,885 Views Citations

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