AI-Personalized Advertising - Articles - Scientific Research Publishing

Study of Informative Advertising Competition Model in Duopolistic Market with Relative Profit Object (Articles)

Jiao Lu

Journal of Service Science and Management Vol.10 No.2, April 13, 2017

DOI: 10.4236/jssm.2017.102009 1,550 Downloads 3,158 Views Citations
The Influence of Product Market Externality on Dynamic Decisions of Monopoly (Articles)

Yan Wang, Deqing Tan

Modern Economy Vol.8 No.6, June 13, 2017

DOI: 10.4236/me.2017.86056 1,571 Downloads 2,841 Views Citations
Coordination of Supply Chain under the Revenue Sharing-Advertising Cost Sharing Contract (Articles)

Meng Jia

Journal of Service Science and Management Vol.10 No.3, June 23, 2017

DOI: 10.4236/jssm.2017.103024 1,764 Downloads 4,589 Views Citations
A Qualitative Study on the Outcomes of Social Media Advertising (Articles)

Shariful Islam, Mohammad Iqbal Mahmood

Advances in Journalism and Communication Vol.6 No.2, June 29, 2018

DOI: 10.4236/ajc.2018.62006 3,201 Downloads 14,891 Views Citations
The Influence of Time Landmarks on Consumers’ Advertising Appeal Preferences (Articles)

Chunxiu Ye, Hong Zhou

Psychology Vol.10 No.4, March 19, 2019

DOI: 10.4236/psych.2019.104036 1,240 Downloads 3,058 Views Citations
Cooperative Advertising in a Two-Stage Supply Chain with Network Externalities (Articles)

Wenhui Li

American Journal of Industrial and Business Management Vol.9 No.4, April 28, 2019

DOI: 10.4236/ajibm.2019.94069 886 Downloads 1,974 Views Citations
When and Why Negative Emotional Appeals Work in Advertising: A Review of Research (Articles)

Minxia Zheng

Open Journal of Social Sciences Vol.8 No.3, March 6, 2020

DOI: 10.4236/jss.2020.83002 9,935 Downloads 23,474 Views Citations
The Economic Organization of Television in Cameroon: Challenges and Prospects (Articles)

Olivier Bile

Theoretical Economics Letters Vol.10 No.3, June 30, 2020

DOI: 10.4236/tel.2020.103044 638 Downloads 2,019 Views Citations
A Study on Infant Learning Thinking Based on the Integration of Truth and Reality (Articles)

Yiran Zhang, Kailai Jiang

Open Access Library Journal Vol.8 No.5, May 24, 2021

DOI: 10.4236/oalib.1107437 168 Downloads 810 Views Citations
Towards a Model of Public Relations for Public Organizations of Afghanistan (Articles)

Farid Ahamd Monib, Jamaluddin Qanet, Redwanullah Abdi

Open Journal of Social Sciences Vol.9 No.7, July 20, 2021

DOI: 10.4236/jss.2021.97015 504 Downloads 3,326 Views Citations
Social Media and Its Connection to Business Performance—A Literature Review (Articles)

Bruce Emmanuel, Shurong Zhao, Sulemana Bankuoru Egala, Yegenmuradov Mammet, Kweitsu Godson

American Journal of Industrial and Business Management Vol.12 No.5, May 19, 2022

DOI: 10.4236/ajibm.2022.125045 1,782 Downloads 19,094 Views Citations
Advertising Professions and Territorial Attractiveness: Analysis of the Determinants of the Decisions of Agencies Location in Cameroonians Cities (Articles)

Alain Assomo

Advances in Journalism and Communication Vol.10 No.2, May 31, 2022

DOI: 10.4236/ajc.2022.102011 244 Downloads 1,147 Views Citations
A Systematic Review on the Extant of Outdoor Advertisements Literature in Developing Countries (Articles)

Omary Swallehe, Kardo Mwilongo

Open Journal of Business and Management Vol.10 No.4, June 9, 2022

DOI: 10.4236/ojbm.2022.104086 492 Downloads 3,554 Views Citations
Does Advertising Help Improve Consumer Purchasing Behavior toward Insurance Products? (Articles)

Francis Osei, Francis Nii Adjabeng, Samuel Owusu-Mensah, Alfred Atakora

Open Journal of Social Sciences Vol.10 No.12, November 2, 2022

DOI: 10.4236/jss.2022.1012004 583 Downloads 5,453 Views Citations
Advertising Competition in Mixed Oligopoly: From the Perspective of Shareholding Reform of China’s State-Owned Enterprises (Articles)

Qian Zhang, Hongjin Xiang

Theoretical Economics Letters Vol.13 No.2, April 10, 2023

DOI: 10.4236/tel.2023.132015 254 Downloads 925 Views Citations
FOMO and Conformity Consumption: An Examination of Social Media Use and Advertising Online among Egyptian Millennials (Articles)

Ayah A. Ezzat, Asser Ezz El Din, Hisham Abdelmoaty

Open Access Library Journal Vol.10 No.6, June 15, 2023

DOI: 10.4236/oalib.1110279 746 Downloads 7,397 Views Citations
Advertising Ethics and Professionalism of ZNBC TV2 and Muvi TV in Zambia—A Content Analysis Study (Articles)

Fidelis Muzyamba, Musonda Lemba

Advances in Journalism and Communication Vol.11 No.4, December 29, 2023

DOI: 10.4236/ajc.2023.114030 247 Downloads 1,131 Views Citations
Advancing Measures in Advertising, Communication, and Public Relations: A Comprehensive Review of Scale Development Studies, 1960-2023 (Articles)

Hyoungkoo Khang, Eyun-Jung Ki, Jason Ziyuan Zhou, Da-Young Kang

Advances in Journalism and Communication Vol.12 No.4, November 1, 2024

DOI: 10.4236/ajc.2024.124028 242 Downloads 1,735 Views Citations
Ethnoadvertising and Imaginary Constructions: Theoretical Approach to an Emerging Concept (Articles)

Messanga Obama

Advances in Journalism and Communication Vol.12 No.4, December 19, 2024

DOI: 10.4236/ajc.2024.124030 139 Downloads 512 Views Citations
Transformational Leadership and Organizational Culture in Digital Marketing Teams: Impacts on E-Commerce and Ad Agencies in the Digital Age (Articles)

Abu Bakar, Huaqiang Wang

Open Access Library Journal Vol.12 No.10, October 15, 2025

DOI: 10.4236/oalib.1114183 76 Downloads 606 Views Citations

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