Advertising Investment - Articles - Scientific Research Publishing

Almost Stochastic Dominance and Efficient Investment Sets (Articles)

Moshe Levy

American Journal of Operations Research Vol.2 No.3, September 19, 2012

DOI: 10.4236/ajor.2012.23038 6,826 Downloads 11,170 Views Citations
The Macroeconomic Effect of Public Investment (Articles)

Chen He

Modern Economy Vol.8 No.11, November 10, 2017

DOI: 10.4236/me.2017.811086 1,356 Downloads 3,590 Views Citations
Asia: A Lucrative Destination for Investment Banking (Articles)

R. Vedapradha, Ravi Hariharan, M. Ilankadhir, D. Raja Jebasingh

Open Journal of Business and Management Vol.7 No.3, July 30, 2019

DOI: 10.4236/ojbm.2019.73106 836 Downloads 1,974 Views Citations
Combining Keyword Search Advertisement and Site- Targeted Advertisement in Search Engine Advertising (Articles)

Li Chen

Journal of Service Science and Management Vol.1 No.3, December 30, 2008

DOI: 10.4236/jssm.2008.13025 13,753 Downloads 20,103 Views Citations
Who Benefits from Altruism in Supply Chain Management? (Articles)

Zehui Ge, Qiying Hu

American Journal of Operations Research Vol.2 No.1, March 14, 2012

DOI: 10.4236/ajor.2012.21007 6,782 Downloads 12,977 Views Citations
Gender Differences in Adolescent Advertising Response: The Role of Involvement and Message Claim (Articles)

Karlijn Massar, Abraham P. Buunk

Psychology Vol.4 No.7, July 8, 2013

DOI: 10.4236/psych.2013.47078 5,123 Downloads 8,182 Views Citations
Effects of Quality and Price Appeals on Consumers’ Internal Reference Prices and Quality Perceptions (Articles)

Miyuri Shirai

Modern Economy Vol.5 No.8, July 7, 2014

DOI: 10.4236/me.2014.58076 4,007 Downloads 7,121 Views Citations
Impact of Discretionary Expenditures on Profitability during Recession: Evidence from Manufacturing Sector in India (Articles)

K. S. Sujit, B. Rajesh Kumar

Theoretical Economics Letters Vol.6 No.3, June 3, 2016

DOI: 10.4236/tel.2016.63042 2,321 Downloads 4,664 Views Citations
This article belongs to the Special Issue on Economics and Management Strategies
E-Marketing Development and Its Application in Textile Sector of Pakistan—A Theoretical Review (Articles)

Muhammad Abrar, Xinming Deng, Asif Ali Safeer, Abdul Ghafoor, Sajjad Ahmad Baig

Journal of Service Science and Management Vol.9 No.3, June 22, 2016

DOI: 10.4236/jssm.2016.93031 3,908 Downloads 10,927 Views Citations
Study of Informative Advertising Competition Model in Duopolistic Market with Relative Profit Object (Articles)

Jiao Lu

Journal of Service Science and Management Vol.10 No.2, April 13, 2017

DOI: 10.4236/jssm.2017.102009 1,550 Downloads 3,158 Views Citations
The Influence of Product Market Externality on Dynamic Decisions of Monopoly (Articles)

Yan Wang, Deqing Tan

Modern Economy Vol.8 No.6, June 13, 2017

DOI: 10.4236/me.2017.86056 1,573 Downloads 2,844 Views Citations
A Qualitative Study on the Outcomes of Social Media Advertising (Articles)

Shariful Islam, Mohammad Iqbal Mahmood

Advances in Journalism and Communication Vol.6 No.2, June 29, 2018

DOI: 10.4236/ajc.2018.62006 3,204 Downloads 14,912 Views Citations
The Influence of Time Landmarks on Consumers’ Advertising Appeal Preferences (Articles)

Chunxiu Ye, Hong Zhou

Psychology Vol.10 No.4, March 19, 2019

DOI: 10.4236/psych.2019.104036 1,244 Downloads 3,070 Views Citations
Cooperative Advertising in a Two-Stage Supply Chain with Network Externalities (Articles)

Wenhui Li

American Journal of Industrial and Business Management Vol.9 No.4, April 28, 2019

DOI: 10.4236/ajibm.2019.94069 886 Downloads 1,975 Views Citations
When and Why Negative Emotional Appeals Work in Advertising: A Review of Research (Articles)

Minxia Zheng

Open Journal of Social Sciences Vol.8 No.3, March 6, 2020

DOI: 10.4236/jss.2020.83002 9,941 Downloads 23,496 Views Citations
The Economic Organization of Television in Cameroon: Challenges and Prospects (Articles)

Olivier Bile

Theoretical Economics Letters Vol.10 No.3, June 30, 2020

DOI: 10.4236/tel.2020.103044 640 Downloads 2,025 Views Citations
A Study on Infant Learning Thinking Based on the Integration of Truth and Reality (Articles)

Yiran Zhang, Kailai Jiang

Open Access Library Journal Vol.8 No.5, May 24, 2021

DOI: 10.4236/oalib.1107437 168 Downloads 810 Views Citations
Towards a Model of Public Relations for Public Organizations of Afghanistan (Articles)

Farid Ahamd Monib, Jamaluddin Qanet, Redwanullah Abdi

Open Journal of Social Sciences Vol.9 No.7, July 20, 2021

DOI: 10.4236/jss.2021.97015 507 Downloads 3,333 Views Citations
Social Media and Its Connection to Business Performance—A Literature Review (Articles)

Bruce Emmanuel, Shurong Zhao, Sulemana Bankuoru Egala, Yegenmuradov Mammet, Kweitsu Godson

American Journal of Industrial and Business Management Vol.12 No.5, May 19, 2022

DOI: 10.4236/ajibm.2022.125045 1,784 Downloads 19,129 Views Citations
Advertising Professions and Territorial Attractiveness: Analysis of the Determinants of the Decisions of Agencies Location in Cameroonians Cities (Articles)

Alain Assomo

Advances in Journalism and Communication Vol.10 No.2, May 31, 2022

DOI: 10.4236/ajc.2022.102011 245 Downloads 1,151 Views Citations

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