Marketing Challenges - Articles - Scientific Research Publishing

Study on Marketing Strategy System of SMEs under Internet Background (Articles)

Yongyue Jin

American Journal of Industrial and Business Management Vol.8 No.3, March 23, 2018

DOI: 10.4236/ajibm.2018.83042 2,201 Downloads 6,287 Views Citations
Study on Parameters of Consumer Preferences for Alternative Wheat Products (Gluten-Free Foods) in USA and India (Articles)

Jolly Masih

Agricultural Sciences Vol.9 No.4, March 28, 2018

DOI: 10.4236/as.2018.94027 2,203 Downloads 6,105 Views Citations
Research on the Marketing Strategy of New Energy Vehicles in SL Company (Articles)

Jihua Zhang, Rong Wang

American Journal of Industrial and Business Management Vol.9 No.2, February 21, 2019

DOI: 10.4236/ajibm.2019.92020 3,707 Downloads 13,675 Views Citations
Exploration of National Tourism Development, Innovation and Marketing Policies: A Case Study of Nepal Tourism Constraints (Articles)

Lochan Kumar Batala, Kalpana Regmi, GiriRaj Sharma, Azmat Ullah

American Journal of Industrial and Business Management Vol.9 No.2, February 28, 2019

DOI: 10.4236/ajibm.2019.92027 2,081 Downloads 9,384 Views Citations
Cause Related Marketing and Customer Skepticism: A Study of Situational and Psychological Skepticism (Articles)

Vibhas Amawate, Madhurima Deb

Theoretical Economics Letters Vol.9 No.4, April 12, 2019

DOI: 10.4236/tel.2019.94055 1,285 Downloads 3,393 Views Citations
The Implicit Association Test on Place-of-Origin Stereotyping for Mobile Phone Brands Based on User Preferences Data Processing (Articles)

Ying Ge, Jibo He, Huishan Pang, Yuanyan Hu, Yangcan Gong

American Journal of Industrial and Business Management Vol.9 No.8, August 23, 2019

DOI: 10.4236/ajibm.2019.98111 782 Downloads 2,279 Views Citations
A Study on Consumer Perception Regarding Buying Fresh Produce in Organized Retail Stores in Bangalore, India: Do Demographics Matter? (Articles)

N. Meena Rani, K. Ramachandra

Theoretical Economics Letters Vol.9 No.8, December 11, 2019

DOI: 10.4236/tel.2019.98179 1,172 Downloads 4,287 Views Citations
This article belongs to the Special Issue on Consumer Behavior Research
A Case Study of the Marketing Tools Coffee Shop Owners Use to Sustain Businesses (Articles)

Abi Adeleke

Open Journal of Business and Management Vol.8 No.2, March 18, 2020

DOI: 10.4236/ojbm.2020.82044 7,873 Downloads 59,082 Views Citations
Research on the Relationship between Novelty-Centered Business Model Innovation and Competitive Advantages of Sports Tourism—Based on the Empirical Analysis of Guizhou Province, China (Articles)

Xinghua Xu, Chunyu Yang, Juan Ren

Journal of Service Science and Management Vol.13 No.2, April 22, 2020

DOI: 10.4236/jssm.2020.132020 1,330 Downloads 2,721 Views Citations
E-Commerce Enterprise Marketing Management: Realistic Dilemma, Main Incentives and Resolution Strategies (Articles)

Chenjie Li

Open Journal of Social Sciences Vol.8 No.7, July 23, 2020

DOI: 10.4236/jss.2020.87020 1,138 Downloads 2,814 Views Citations
Business Development Services Access as a Strategic Response to Market Disruption among Small and Medium Enterprises (Articles)

Mary Njoroge, Veronicah Kaluyu

American Journal of Industrial and Business Management Vol.10 No.8, August 13, 2020

DOI: 10.4236/ajibm.2020.108089 1,059 Downloads 4,704 Views Citations
Findings Seminal Papers Using Data Mining Techniques (Articles)

Alexander Báez Hernández, Debrayan Bravo Hidalgo

Open Journal of Social Sciences Vol.8 No.9, September 25, 2020

DOI: 10.4236/jss.2020.89023 696 Downloads 2,514 Views Citations
Museum Public Services from the Cultural Tourism Perspective: A Comparative Study on Shanghai Museum and Hamburg Museum of History (Articles)

Wenjie Shi, Yuhan Zhou, Xiaofei Rao

Open Access Library Journal Vol.7 No.10, October 20, 2020

DOI: 10.4236/oalib.1106801 549 Downloads 2,003 Views Citations
Use of Social Media as an Effective Marketing Tool for Fashion Startups in Saudi Arabia (Articles)

Noran Trad, Maha Abdullah Al Dabbagh

Open Journal of Social Sciences Vol.8 No.11, November 27, 2020

DOI: 10.4236/jss.2020.811029 2,525 Downloads 11,841 Views Citations
Evaluating the Impact of Storytelling Ads on Consumer Purchase Intention (Articles)

Sujata Joshi, Menachem Domb, Barshekee Chanda, Amit Bais

Journal of Service Science and Management Vol.15 No.1, January 30, 2022

DOI: 10.4236/jssm.2022.151002 2,045 Downloads 10,494 Views Citations
Understanding the Factors that Impact the Pre-Launch Phase and New Product Launch Excellence in the Pharmaceutical Industry (Articles)

Magdy Rabea

American Journal of Industrial and Business Management Vol.12 No.1, January 30, 2022

DOI: 10.4236/ajibm.2022.121007 1,111 Downloads 8,492 Views Citations
Effect of COVID-19 Pandemic on Consumption Patterns among Egyptian Consumers and Its Relation to Maslow’s Hierarchy of Needs (Articles)

Amal Seddik Afify

Modern Economy Vol.13 No.2, February 25, 2022

DOI: 10.4236/me.2022.132012 667 Downloads 3,483 Views Citations
Research on the Course Innovation of “Automobile Marketing Practice” under the Nakamoto Educational Model (Articles)

Yiping Luo, Ying Wang, Luyun Zhang

Open Access Library Journal Vol.9 No.9, August 31, 2022

DOI: 10.4236/oalib.1108848 113 Downloads 712 Views Citations
Perception and Preferences of Consumers in the Retail Sector: A Case Study in the City of Loja-Ecuador (Articles)

Max Boada, Maria Boada, Francisco Morocho

Open Journal of Business and Management Vol.11 No.3, May 31, 2023

DOI: 10.4236/ojbm.2023.113074 533 Downloads 4,080 Views Citations
The Effect of Multi-Sensory Marketing on Non-Economic Performance of Ghana’s Restaurants (Articles)

Nanekum Isaac, Solomon Abekah Keelson, Elizabeth Boakye Yiadom

Open Access Library Journal Vol.10 No.6, June 16, 2023

DOI: 10.4236/oalib.1109655 277 Downloads 2,017 Views Citations

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