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DOI
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Affiliation
ISSN
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The Impact of Digital Marketing on Consumer Loyalty in Small Businesses
(Articles)
Vladyslav Gargun
American Journal of Industrial and Business Management
Vol.15 No.9
, September 22, 2025
DOI:
10.4236/ajibm.2025.159065
286
Downloads
2,053
Views
Citations
The Influence of AI-Personalized Video Advertising on Consumer Purchase Behavior in Social Media Campaigns
(Articles)
Nada Querch
Open Access Library Journal
Vol.13 No.6
, June 29, 2026
DOI:
10.4236/oalib.1115387
31
Downloads
177
Views
Citations
Price Sensitivity and Value Perception under Inflationary Pressure: A Mixed-Methods Investigation
(Articles)
Shankar Subramanian Iyer
,
Rajesh Arora
,
Raman Subramanian
,
Brinitha Raji
Voice of the Publisher
Vol.12 No.3
, July 21, 2026
DOI:
10.4236/vp.2026.123024
11
Downloads
105
Views
Citations
Self-Esteem’s Moderation of Self-Congruity Effects on Brand Loyalty
(Articles)
Jane Brannen
,
Cynthia M. Frisby
Theoretical Economics Letters
Vol.7 No.6
, October 31, 2017
DOI:
10.4236/tel.2017.76126
2,223
Downloads
6,403
Views
Citations
Design of Financial and Economic Cyclical Model and Validation of Domestic Economic Effects
(Articles)
Jinrun Yang
Open Journal of Social Sciences
Vol.11 No.12
, December 22, 2023
DOI:
10.4236/jss.2023.1112022
184
Downloads
584
Views
Citations
Forensic Analysis of Bancassurance Marketing and Audit Clarity in Bangladesh
(Articles)
Md. Abu Ayub Ansari
,
Md. Mahfuz Patwari Tanmoy
Journal of Financial Risk Management
Vol.14 No.2
, June 26, 2025
DOI:
10.4236/jfrm.2025.142010
150
Downloads
1,081
Views
Citations
Singapore’s Mobile Phone Retail Business: An In-Depth Analysis
(Articles)
Kabasele Tshimbombu Christien
,
Tshibambe N. Tshimbombu
Open Journal of Business and Management
Vol.13 No.4
, July 18, 2025
DOI:
10.4236/ojbm.2025.134145
114
Downloads
1,048
Views
Citations
Comparative Analysis of Insurance and Investment Products in Hong Kong SAR and the Chinese Mainland
(Articles)
Nickolas Seah
,
Isaac Seah
Chinese Studies
Vol.14 No.3
, August 29, 2025
DOI:
10.4236/chnstd.2025.143019
99
Downloads
1,178
Views
Citations
Should Consumer Goods Companies Engage in Social Good Programs? Evidence from Latin America
(Articles)
Pablo Alocén
Modern Economy
Vol.16 No.12
, December 22, 2025
DOI:
10.4236/me.2025.1612090
46
Downloads
400
Views
Citations
National Pride vs. Global Brands: How Consumer Ethnocentrism, Digital Engagement, and Sustainability Shape Brand Loyalty in C?te d’Ivoire
(Articles)
Tahi Zionte Herman Steven
,
Gan Jun
Open Access Library Journal
Vol.13 No.5
, May 25, 2026
DOI:
10.4236/oalib.1115244
0
Downloads
121
Views
Citations
Systematic Reviews: Exploring Consumer Acceptance of AI
(Articles)
Ryan Yu
Open Journal of Business and Management
Vol.13 No.2
, February 13, 2025
DOI:
10.4236/ojbm.2025.132042
852
Downloads
1,993
Views
Citations
Vermiculture Technology: Reviving the Dreams of Sir Charles Darwin for Scientific Use of Earthworms in Sustainable Development Programs
(Articles)
Rajiv K. Sinha
,
Sunita Agarwal
,
Krunal Chauhan
,
Vinod Chandran
,
Brijal Kiranbhai Soni
Technology and Investment
Vol.1 No.3
, August 27, 2010
DOI:
10.4236/ti.2010.13019
18,572
Downloads
38,648
Views
Citations
Invisible Inequities
: How Algorithmic Marketing Reinforces Bias
(Articles)
Jaimee Nguyen
Open Journal of Business and Management
Vol.13 No.6
, November 27, 2025
DOI:
10.4236/ojbm.2025.136231
97
Downloads
780
Views
Citations
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