Consumer Preference - Articles - Scientific Research Publishing

Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch (Articles)

Gomes Naurio Alfredo Jeremias, Lei Zhang

Open Access Library Journal Vol.12 No.6, June 27, 2025

DOI: 10.4236/oalib.1113641 257 Downloads 4,749 Views Citations
Dissemination of User Generated Content without Being Caught by Spam Filters and Its Impact on the Consumer Journey in Terms of Content Strategies (Articles)

Muhammed Salih Yiğit

American Journal of Industrial and Business Management Vol.15 No.7, July 11, 2025

DOI: 10.4236/ajibm.2025.157044 227 Downloads 1,110 Views Citations
Research on Brand Marketing Effectiveness from the Perspective of Consumer Perception: A Case Study of Pierre Cardin’s Marketing Strategy (Articles)

Yidan Kang, Siyue He, Shuyi Li, Zihan Wang, Chenggang Li

American Journal of Industrial and Business Management Vol.15 No.7, July 23, 2025

DOI: 10.4236/ajibm.2025.157047 370 Downloads 2,584 Views Citations
Reinventing Ultra-Fast Fashion: Strategic Growth Recommendations for SHEIN’s Sustainable Brand Development (Articles)

Monique Cheuk Nam Siu, Sunny Ubale

Open Journal of Business and Management Vol.13 No.4, July 29, 2025

DOI: 10.4236/ojbm.2025.134154 359 Downloads 3,338 Views Citations
Exploring the Impact of Brand Authenticity on Generation Z Consumer Loyalty in Ghana’s Emerging Market (Articles)

Ibrahim Ofosu-Boateng, Leyroy Muandumba Jose

Open Journal of Social Sciences Vol.13 No.9, September 22, 2025

DOI: 10.4236/jss.2025.139015 351 Downloads 3,703 Views Citations
The Impact of Social Media Marketing Strategies on Consumer Purchase Intention in the Brewery Industry in Liberia (Articles)

Benetta S. Blessed Daye, Fenfen Zhao

Open Access Library Journal Vol.12 No.10, October 10, 2025

DOI: 10.4236/oalib.1114122 130 Downloads 1,338 Views Citations
Contributions of Factors that Influence Consumer Purchase Intention in Online Food Delivery Apps: Bibliometric Study (Articles)

Thiban Krishnamoorthi, Norhidayah Azman

Open Journal of Social Sciences Vol.13 No.11, November 12, 2025

DOI: 10.4236/jss.2025.1311013 149 Downloads 871 Views Citations
Research on Optimization of Marketing Strategy of Pierre Cardin Cosmetic Company in Angola (Articles)

Fernandes Antonio Joao Nolatu

Open Access Library Journal Vol.12 No.11, November 24, 2025

DOI: 10.4236/oalib.1113911 72 Downloads 539 Views Citations
Application of Precise Loan Qualification Identification Based on K-Means and Decision Tree Model from the Perspective of Consumer Behavior in Universities (Articles)

Yan Fan, Chaosheng Zhang, Xiao Ge

Journal of Service Science and Management Vol.18 No.6, November 28, 2025

DOI: 10.4236/jssm.2025.186029 67 Downloads 427 Views Citations
Research on the Optimization of Artificial Intelligence-Driven Customer Relationship Management Systems (Articles)

Xiangcan Li

Journal of Computer and Communications Vol.13 No.12, December 4, 2025

DOI: 10.4236/jcc.2025.1312001 108 Downloads 896 Views Citations
The Influence of Prior Sensory Context on Meditative Neural States (Articles)

Shenhan Qiu

Journal of Behavioral and Brain Science Vol.15 No.12, December 22, 2025

DOI: 10.4236/jbbs.2025.1512016 66 Downloads 418 Views Citations
An Empirical Study Based on Big Data Analysis to Analyze Social Media Group Sentiment and Its Impact on Consumer Psychology (Articles)

Xueying Liu

Open Access Library Journal Vol.13 No.2, February 24, 2026

DOI: 10.4236/oalib.1114908 52 Downloads 507 Views Citations
Language Service in Cross-Border Agricultural E-Commerce: A Sentiment Analysis of Consumer Reviews Based on NLP (Articles)

Jia Yu

Open Access Library Journal Vol.13 No.4, April 23, 2026

DOI: 10.4236/oalib.1115250 18 Downloads 178 Views Citations
A Study on Consumer Preferences for Electric Vehicle Charging and Battery Swapping Based on User-Generated Content Analysis (Articles)

Yaoxuan Li, Ming Lu, Juntong Lu, Zhuoran Li, Ying Li

Journal of Service Science and Management Vol.19 No.2, April 30, 2026

DOI: 10.4236/jssm.2026.192011 45 Downloads 382 Views Citations
Artificial Intelligence in the Auto Insurance Market: Mechanisms of Empowerment, Consumer Perception, and Developmental Challenges (Articles)

Zi Liu

Open Journal of Applied Sciences Vol.16 No.5, May 28, 2026

DOI: 10.4236/ojapps.2026.165109 18 Downloads 152 Views Citations
Between Culture and the Market
—A Study on Consumer Preferences and Development Pathways for Qiang Intangible Cultural Heritage (Articles)

Yanran Yao, Yijiayi Li, Longlong Duan

Advances in Applied Sociology Vol.16 No.6, June 30, 2026

DOI: 10.4236/aasoci.2026.166027 23 Downloads 144 Views Citations
A Study on Terminology Consistency in the Chinese Translation of Consumer Electronics Manuals from the Perspective of Functional Equivalence Theory (Articles)

Jia Liu

Open Access Library Journal Vol.13 No.7, July 6, 2026

DOI: 10.4236/oalib.1115595 33 Downloads 102 Views Citations
The Influence of Cultural Differences on Consumer Behavior in Cross-Border Fast Fashion E-Commerce: A Case Study of SHEIN (Articles)

Rahma Qotb

Open Journal of Business and Management Vol.14 No.4, July 9, 2026

DOI: 10.4236/ojbm.2026.144106 15 Downloads 138 Views Citations
Attribute Reduction in Interval and Set-Valued Decision Information Systems (Articles)

Hong Wang, Hong-Bo Yue, Xi-E Chen

Applied Mathematics Vol.4 No.11, November 5, 2013

DOI: 10.4236/am.2013.411204 4,519 Downloads 6,699 Views Citations
Vertical Handover Decision for Mobile IoT Edge Gateway Using Multi-Criteria and Fuzzy Logic Techniques (Articles)

Amit Singh Gaur, Jyoti Budakoti, Chung-Horng Lung

Advances in Internet of Things Vol.10 No.4, October 30, 2020

DOI: 10.4236/ait.2020.104005 975 Downloads 2,712 Views Citations

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