Consumer Preference - Articles - Scientific Research Publishing

Dissemination of User Generated Content without Being Caught by Spam Filters and Its Impact on the Consumer Journey in Terms of Content Strategies (Articles)

Muhammed Salih Yiğit

American Journal of Industrial and Business Management Vol.15 No.7, July 11, 2025

DOI: 10.4236/ajibm.2025.157044 168 Downloads 900 Views Citations
Research on Brand Marketing Effectiveness from the Perspective of Consumer Perception: A Case Study of Pierre Cardin’s Marketing Strategy (Articles)

Yidan Kang, Siyue He, Shuyi Li, Zihan Wang, Chenggang Li

American Journal of Industrial and Business Management Vol.15 No.7, July 23, 2025

DOI: 10.4236/ajibm.2025.157047 333 Downloads 2,326 Views Citations
Reinventing Ultra-Fast Fashion: Strategic Growth Recommendations for SHEIN’s Sustainable Brand Development (Articles)

Monique Cheuk Nam Siu, Sunny Ubale

Open Journal of Business and Management Vol.13 No.4, July 29, 2025

DOI: 10.4236/ojbm.2025.134154 304 Downloads 2,931 Views Citations
Exploring the Impact of Brand Authenticity on Generation Z Consumer Loyalty in Ghana’s Emerging Market (Articles)

Ibrahim Ofosu-Boateng, Leyroy Muandumba Jose

Open Journal of Social Sciences Vol.13 No.9, September 22, 2025

DOI: 10.4236/jss.2025.139015 327 Downloads 3,381 Views Citations
The Impact of Social Media Marketing Strategies on Consumer Purchase Intention in the Brewery Industry in Liberia (Articles)

Benetta S. Blessed Daye, Fenfen Zhao

Open Access Library Journal Vol.12 No.10, October 10, 2025

DOI: 10.4236/oalib.1114122 115 Downloads 1,186 Views Citations
Contributions of Factors that Influence Consumer Purchase Intention in Online Food Delivery Apps: Bibliometric Study (Articles)

Thiban Krishnamoorthi, Norhidayah Azman

Open Journal of Social Sciences Vol.13 No.11, November 12, 2025

DOI: 10.4236/jss.2025.1311013 111 Downloads 748 Views Citations
Research on Optimization of Marketing Strategy of Pierre Cardin Cosmetic Company in Angola (Articles)

Fernandes Antonio Joao Nolatu

Open Access Library Journal Vol.12 No.11, November 24, 2025

DOI: 10.4236/oalib.1113911 56 Downloads 458 Views Citations
Application of Precise Loan Qualification Identification Based on K-Means and Decision Tree Model from the Perspective of Consumer Behavior in Universities (Articles)

Yan Fan, Chaosheng Zhang, Xiao Ge

Journal of Service Science and Management Vol.18 No.6, November 28, 2025

DOI: 10.4236/jssm.2025.186029 45 Downloads 318 Views Citations
Research on the Optimization of Artificial Intelligence-Driven Customer Relationship Management Systems (Articles)

Xiangcan Li

Journal of Computer and Communications Vol.13 No.12, December 4, 2025

DOI: 10.4236/jcc.2025.1312001 96 Downloads 762 Views Citations
The Influence of Prior Sensory Context on Meditative Neural States (Articles)

Shenhan Qiu

Journal of Behavioral and Brain Science Vol.15 No.12, December 22, 2025

DOI: 10.4236/jbbs.2025.1512016 50 Downloads 357 Views Citations
An Empirical Study Based on Big Data Analysis to Analyze Social Media Group Sentiment and Its Impact on Consumer Psychology (Articles)

Xueying Liu

Open Access Library Journal Vol.13 No.2, February 24, 2026

DOI: 10.4236/oalib.1114908 49 Downloads 435 Views Citations
Language Service in Cross-Border Agricultural E-Commerce: A Sentiment Analysis of Consumer Reviews Based on NLP (Articles)

Jia Yu

Open Access Library Journal Vol.13 No.4, April 23, 2026

DOI: 10.4236/oalib.1115250 15 Downloads 120 Views Citations
A Study on Consumer Preferences for Electric Vehicle Charging and Battery Swapping Based on User-Generated Content Analysis (Articles)

Yaoxuan Li, Ming Lu, Juntong Lu, Zhuoran Li, Ying Li

Journal of Service Science and Management Vol.19 No.2, April 30, 2026

DOI: 10.4236/jssm.2026.192011 18 Downloads 191 Views Citations
Artificial Intelligence in the Auto Insurance Market: Mechanisms of Empowerment, Consumer Perception, and Developmental Challenges (Articles)

Zi Liu

Open Journal of Applied Sciences Vol.16 No.5, May 28, 2026

DOI: 10.4236/ojapps.2026.165109 9 Downloads 76 Views Citations
Attribute Reduction in Interval and Set-Valued Decision Information Systems (Articles)

Hong Wang, Hong-Bo Yue, Xi-E Chen

Applied Mathematics Vol.4 No.11, November 5, 2013

DOI: 10.4236/am.2013.411204 4,450 Downloads 6,551 Views Citations
Vertical Handover Decision for Mobile IoT Edge Gateway Using Multi-Criteria and Fuzzy Logic Techniques (Articles)

Amit Singh Gaur, Jyoti Budakoti, Chung-Horng Lung

Advances in Internet of Things Vol.10 No.4, October 30, 2020

DOI: 10.4236/ait.2020.104005 939 Downloads 2,612 Views Citations
An Evaluation of the Critical Success Factors in Sustainable Food Supply Chains in Developing Countries (Articles)

Muhammad Ahasan Habib, Deen Islam Preyo, Muhammad Kamruzzaman Ahasan, Md. Maruf Hossain

World Journal of Engineering and Technology Vol.12 No.3, June 18, 2024

DOI: 10.4236/wjet.2024.123030 181 Downloads 915 Views Citations
Improving Decision-Making and Organizational Sustainability through the Integration of Management Information Systems and Multi-Criteria Decision-Making Techniques (Articles)

Mohamed A. Monem, Basma E. El-Demerdash

American Journal of Operations Research Vol.15 No.2, March 19, 2025

DOI: 10.4236/ajor.2025.152002 164 Downloads 1,127 Views Citations
Marketing Research Problem: Failing to Identify MINISO’s Target Consumer in Process (Articles)

Loudiyi Zineb

Open Access Library Journal Vol.12 No.7, July 4, 2025

DOI: 10.4236/oalib.1113677 73 Downloads 1,124 Views Citations
Multi-Criteria Optimisation of Landfill Site Selection Using AHP-TOPSIS-SWARA: A Case Study of Chegutu Municipality (Articles)

Anold Anotida Mvembe, Trust Tawanda, Godfrey Muzuka, Innocent Jenje

American Journal of Operations Research Vol.15 No.5, September 15, 2025

DOI: 10.4236/ajor.2025.155009 90 Downloads 551 Views Citations

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