Luxury Hotel Marketing - Articles - Scientific Research Publishing

The Financial Impact of Joining the Chain and Improving Hotel Rating: A Case Study in Russia (Articles)

Lina Krengel

Open Journal of Business and Management Vol.4 No.4, September 7, 2016

DOI: 10.4236/ojbm.2016.44066 2,216 Downloads 6,320 Views Citations
Localization of International Hotel Brands in China (Articles)

Yu Wang

American Journal of Industrial and Business Management Vol.6 No.9, September 12, 2016

DOI: 10.4236/ajibm.2016.69091 3,212 Downloads 7,015 Views Citations
Investigation of Organizational Citizenship Behavior of Hotel Employees by Structural Equation Model (Articles)

Eren Erkiliç, Ali Çağlar Güllüce

iBusiness Vol.9 No.2, June 26, 2017

DOI: 10.4236/ib.2017.92003 1,549 Downloads 4,160 Views Citations
The Impact of Market Orientation on Performance of Selected Hotels in Ondo State, Nigeria (Articles)

Ajayi M. Oluwatoyin, Adeniji P. Olufunke, Ighomereho O. Salome

Open Journal of Business and Management Vol.6 No.3, June 14, 2018

DOI: 10.4236/ojbm.2018.63047 1,607 Downloads 5,256 Views Citations
First Impressions in a Mobile World: How Hotel Sites Compare with OTAs, Aggregators and Peer to Peer Accommodations on Website Performance (Articles)

Betsy Stringam, John Gerdes

Journal of Service Science and Management Vol.12 No.4, June 11, 2019

DOI: 10.4236/jssm.2019.124033 2,010 Downloads 4,606 Views Citations
This article belongs to the Special Issue on Service Industries: Innovation, Marketing and Management
Impact and Challenges of Smart Hotel Development on Employees (Articles)

Yingyan Mo, Qiliang Mai, Huaqian Yang

Open Access Library Journal Vol.11 No.5, May 30, 2024

DOI: 10.4236/oalib.1111322 132 Downloads 1,807 Views Citations
Factors Affecting Consumer Choice in the Hotel Industry: A Case of Equatorial Guinea (Articles)

Perdo Jesus Nsue Bela

Open Access Library Journal Vol.11 No.11, November 25, 2024

DOI: 10.4236/oalib.1112541 169 Downloads 1,877 Views Citations
Exploring How Empowerment Becomes Critical Success Factor in Hotel Operation (Articles)

Chieh-Heng Ko

Open Access Library Journal Vol.12 No.3, March 19, 2025

DOI: 10.4236/oalib.1113105 81 Downloads 707 Views Citations
The Rising Influence of Technology and AI on the Hospitality Industry: A Qualitative Review (Articles)

Enjie Zhang, Jian Zhang

Open Journal of Business and Management Vol.14 No.1, January 14, 2026

DOI: 10.4236/ojbm.2026.141026 150 Downloads 1,577 Views Citations
Exploring How Corporate Culture Becomes Critical Success Factor in Hotel Operation (Articles)

Chieh-Heng Ko

Open Access Library Journal Vol.13 No.3, March 2, 2026

DOI: 10.4236/oalib.1114978 34 Downloads 295 Views Citations
Guerrilla Marketing—Innovative or Parasitic Marketing? (Articles)

Gerd Nufer

Modern Economy Vol.4 No.9A, August 15, 2013

DOI: 10.4236/me.2013.49A001 14,400 Downloads 27,317 Views Citations
This article belongs to the Special Issue on Marketing Management
A Study on the Performance of SMEs through Entrepreneurial Marketing Dimensions (Articles)

Iftekhar Mahfuz, Md. Mamun Habib, Shahedul Islam, Aidah Rasanat Islam, Irin Nahar Maghnolia Shara

Journal of Service Science and Management Vol.18 No.2, March 27, 2025

DOI: 10.4236/jssm.2025.182007 251 Downloads 2,179 Views Citations
Sovereign Marketing: A New Strategy of Marketing (Articles)

Gouher Ahmed

Theoretical Economics Letters Vol.7 No.5, August 18, 2017

DOI: 10.4236/tel.2017.75100 3,013 Downloads 10,216 Views Citations
This article belongs to the Special Issue on Economics and Management Strategies
Education Marketing Research (Articles)

Xiaogang Yang

Theoretical Economics Letters Vol.6 No.5, October 21, 2016

DOI: 10.4236/tel.2016.65111 4,752 Downloads 13,800 Views Citations
E-Marketing and Its Strategies: Digital Opportunities and Challenges (Articles)

Allam Jaas

Open Journal of Business and Management Vol.10 No.2, March 22, 2022

DOI: 10.4236/ojbm.2022.102046 3,421 Downloads 31,526 Views Citations
The Differentiated Pricing Strategy or Hotel under Dual-Channel Reservation Forms (Articles)

Xiaoyan Xu, Rui Zhao, Liang Xu

Open Journal of Social Sciences Vol.2 No.4, April 18, 2014

DOI: 10.4236/jss.2014.24039 5,683 Downloads 8,397 Views Citations
A Decision Problem of Hotels on Setting Online-Exclusive-Rooms in E-Commerce Age (Articles)

Liang Xu, Xiaoyan Xu

Journal of Service Science and Management Vol.7 No.4, August 27, 2014

DOI: 10.4236/jssm.2014.74029 4,911 Downloads 6,459 Views Citations
Economic Valuation of River Conservation towards International Tourists’ Preferences and Willingness to Pay for Ecofriendly Services of Hotel Industry: A Case Study of Namxong River in Vangvieng District, Laos (Articles)

Phouthivong Khamsay, Yoshifumi Takahashi, Hisako Nomura, Mitsuyasu Yabe

Journal of Water Resource and Protection Vol.7 No.12, August 19, 2015

DOI: 10.4236/jwarp.2015.712074 3,314 Downloads 5,173 Views Citations
Evaluation of Sustainable Tourism Development of the Hotel Industry in Hainan, China by Earth Check (Articles)

Hongjuan Song, Zhenxiang Zhang

Open Access Library Journal Vol.1 No.9, December 4, 2014

DOI: 10.4236/oalib.1100854 1,350 Downloads 3,573 Views Citations
Determination of Customer Satisfaction in Conservative Concept Hotels by Ordinal Logistic Regression Analysis (Articles)

Hakan Eygu, Ali Caglar Gulluce

Journal of Financial Risk Management Vol.6 No.3, August 29, 2017

DOI: 10.4236/jfrm.2017.63020 3,602 Downloads 8,367 Views Citations

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