Brand Functionality - Articles - Scientific Research Publishing

Brand Relationships: A Personality-Based Approach (Articles)

Helena M. Nobre, Kip Becker, Carlos Brito

Journal of Service Science and Management Vol.3 No.2, June 29, 2010

DOI: 10.4236/jssm.2010.32026 11,305 Downloads 24,516 Views Citations
A Review of Brand Valuation Method (Articles)

Jiangwen Huang

Journal of Service Science and Management Vol.8 No.1, February 4, 2015

DOI: 10.4236/jssm.2015.81008 11,169 Downloads 15,487 Views Citations
The Effect of In-Game Advertising in SNS on Brand Equity (Articles)

Jianhua Yang, Meizhen Zhang, Zhiqin Zou

Journal of Service Science and Management Vol.8 No.1, February 16, 2015

DOI: 10.4236/jssm.2015.81013 4,996 Downloads 7,457 Views Citations
Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition (Articles)

Wen Li, Tian’e Fu, Ziying Huang

American Journal of Industrial and Business Management Vol.6 No.11, November 24, 2016

DOI: 10.4236/ajibm.2016.611101 3,614 Downloads 11,228 Views Citations
The Negative Effect of Brand Attachment: How Attachment Styles Help Explain Anti-Brand Behavior (Articles)

Yuan Yuan, Ming Lei

Open Journal of Business and Management Vol.5 No.1, January 5, 2017

DOI: 10.4236/ojbm.2017.51013 2,732 Downloads 5,900 Views Citations
Research on the Impact of Brand Experience on Brand Love (Articles)

Xi Zhang

American Journal of Industrial and Business Management Vol.9 No.4, April 18, 2019

DOI: 10.4236/ajibm.2019.94061 2,314 Downloads 5,606 Views Citations
Brand Assessment of the Adaptation of Nike to New Consumer Trends (Articles)

Ava Broussard-Goldsmith

Open Journal of Business and Management Vol.12 No.6, November 6, 2024

DOI: 10.4236/ojbm.2024.126201 1,125 Downloads 18,277 Views Citations
A Study of the Strandzha Brand in the Bulgarian Media Ecosystem (Articles)

Ivanka Mavrodieva

Advances in Journalism and Communication Vol.14 No.2, June 29, 2026

DOI: 10.4236/ajc.2026.142007 14 Downloads 109 Views Citations
Brand Humanization and Women’s Loyalty in Clothing Stores, Chimbote 2025 (Articles)

Rafael Callacnà Alba, Luis Junior Príncipe Montenegro, Elizabeth Cieza Querevalù, Melissa Lisbeth Castro Cruz, Giancarlos Gilbert Quiñones Ardiles, Nicole Taily Castro Cruz

Open Journal of Social Sciences Vol.13 No.8, August 15, 2025

DOI: 10.4236/jss.2025.138022 92 Downloads 448 Views Citations
The Analysis of the Van-Ercis Earthquake, October 23, 2011 Turkey, for the Transportation Systems in the Region (Articles)

Hakan Aslan

Open Journal of Earthquake Research Vol.2 No.4, November 20, 2013

DOI: 10.4236/ojer.2013.24009 4,409 Downloads 8,241 Views Citations
Decreased Gait and Function in Duchenne Muscular Dystrophy (Articles)

Cristina Cristina Iwabe-Marchese, Aline Fávaro, Lívia Cocato Luiz

Open Journal of Therapy and Rehabilitation Vol.2 No.3, August 22, 2014

DOI: 10.4236/ojtr.2014.23017 5,816 Downloads 7,939 Views Citations
Fabrication of Microporous Film and Microspheres Hybrids (Articles)

Hossein Taherzadeh, Yasuko Shimoi, Kenji Ogino

Open Journal of Organic Polymer Materials Vol.5 No.2, April 1, 2015

DOI: 10.4236/ojopm.2015.52006 4,366 Downloads 5,712 Views Citations
Effect of a Post-Anthesis Foliar Application of Nitrogen on Grain Protein and Milling and Baking Quality of Spring Wheat (Articles)

Joel Ransom, Senay Simsek, Blaine Schatz, Eric Eriksmoen, Grant Mehring, Itai Mutukwa

American Journal of Plant Sciences Vol.7 No.17, December 27, 2016

DOI: 10.4236/ajps.2016.717218 1,702 Downloads 3,359 Views Citations
Spill-Over Effect and Functional Illegality—Towards a Sociology of Gene Doping (Articles)

Swen Körner

Advances in Physical Education Vol.7 No.1, February 27, 2017

DOI: 10.4236/ape.2017.71006 1,845 Downloads 2,919 Views Citations
This article belongs to the Special Issue on Doping and Sports
Complexity Measure of Software Composition Framework (Articles)

Nalinee Sophatsathit

Journal of Software Engineering and Applications Vol.10 No.4, April 13, 2017

DOI: 10.4236/jsea.2017.104019 1,674 Downloads 2,904 Views Citations
Characteristics Classification of Mobile Apps on Apple Store Using Clustering (Articles)

Boxi Fu

Journal of Data Analysis and Information Processing Vol.8 No.2, April 15, 2020

DOI: 10.4236/jdaip.2020.82004 984 Downloads 2,764 Views Citations
The Compatibility of Groups Used to Protect Phenolic Functionality during Oxone-Mediated Oxidative Esterification (Articles)

Tomoko Mineno, Yuki Suzuki, Tomoya Nobuta, Daiki Takano, Hisao Kansui

Green and Sustainable Chemistry Vol.12 No.4, November 11, 2022

DOI: 10.4236/gsc.2022.124007 293 Downloads 1,213 Views Citations
Investigation into Protective Groups for Anilino Functionality upon Oxone-Mediated Oxidative Esterification (Articles)

Tomoko Mineno, Takeya Yamamoto, Tomoya Nobuta, Hisao Kansui

International Journal of Organic Chemistry Vol.13 No.1, March 13, 2023

DOI: 10.4236/ijoc.2023.131002 385 Downloads 1,318 Views Citations
Research on Development Strategies of Leisure and Sightseeing Agriculture in Lanxi City’s “Yangmei Corridor” (Articles)

Shiyi Liu, Jun Zhang

Open Access Library Journal Vol.11 No.3, March 19, 2024

DOI: 10.4236/oalib.1111240 77 Downloads 617 Views Citations
From Chaos to Order: Designing for Multifunctional Efficiency in Intracity Bus Termini in Nairobi (Articles)

Corazon Karoki, Brenda Maiba, Victor Nyakundi

Journal of Transportation Technologies Vol.16 No.1, January 26, 2026

DOI: 10.4236/jtts.2026.161013 95 Downloads 477 Views Citations

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