Advertising Marketing - Articles - Scientific Research Publishing

The Impact of Consumer Innovativeness on the Intention of Clicking on SNS Advertising (Articles)

Yingren Shi

Modern Economy Vol.9 No.2, February 12, 2018

DOI: 10.4236/me.2018.92018 1,647 Downloads 4,420 Views Citations
Analysis of Hedges in English Advertising from the Perspective of Cooperative Principle (Articles)

Jing Yang

Open Access Library Journal Vol.6 No.6, June 11, 2019

DOI: 10.4236/oalib.1105441 1,825 Downloads 5,479 Views Citations
Technological Innovation: An Assessment of Operational Practices of Small and Medium Textile Enterprises in Ghana (Articles)

Isaac Abraham, Ebenezer Kofi Howard, Richard Acquaye

Journal of Textile Science and Technology Vol.8 No.3, July 29, 2022

DOI: 10.4236/jtst.2022.83010 352 Downloads 1,593 Views Citations
Impression-Based Advertising: A Cross-Platform Solution (Articles)

Edward Evans Smallwood

American Journal of Industrial and Business Management Vol.12 No.12, December 14, 2022

DOI: 10.4236/ajibm.2022.1212096 301 Downloads 1,928 Views Citations
The Impact of Advertising on Consumption: Industry-Level Evidence from European Panel Data (Articles)

Marco Gambaro, Tong Wang, Yingchao Zhang

Theoretical Economics Letters Vol.16 No.2, April 24, 2026

DOI: 10.4236/tel.2026.162027 45 Downloads 280 Views Citations
Guerrilla Marketing—Innovative or Parasitic Marketing? (Articles)

Gerd Nufer

Modern Economy Vol.4 No.9A, August 15, 2013

DOI: 10.4236/me.2013.49A001 14,335 Downloads 27,188 Views Citations
This article belongs to the Special Issue on Marketing Management
A Study on the Performance of SMEs through Entrepreneurial Marketing Dimensions (Articles)

Iftekhar Mahfuz, Md. Mamun Habib, Shahedul Islam, Aidah Rasanat Islam, Irin Nahar Maghnolia Shara

Journal of Service Science and Management Vol.18 No.2, March 27, 2025

DOI: 10.4236/jssm.2025.182007 228 Downloads 2,066 Views Citations
Sovereign Marketing: A New Strategy of Marketing (Articles)

Gouher Ahmed

Theoretical Economics Letters Vol.7 No.5, August 18, 2017

DOI: 10.4236/tel.2017.75100 2,985 Downloads 10,121 Views Citations
This article belongs to the Special Issue on Economics and Management Strategies
A Study of the Joint Advertising Channels (Articles)

Ming LEI, Shuguang SUN, Dan YANG

Journal of Service Science and Management Vol.2 No.4, December 15, 2009

DOI: 10.4236/jssm.2009.24050 6,202 Downloads 10,793 Views Citations
Advertising Effectiveness: An Approach Based on What Consumers Perceive and What Advertisers Need (Articles)

Macarena Estévez, Davide Fabrizio

Open Journal of Business and Management Vol.2 No.3, July 4, 2014

DOI: 10.4236/ojbm.2014.23022 7,364 Downloads 13,647 Views Citations
The Effect of In-Game Advertising in SNS on Brand Equity (Articles)

Jianhua Yang, Meizhen Zhang, Zhiqin Zou

Journal of Service Science and Management Vol.8 No.1, February 16, 2015

DOI: 10.4236/jssm.2015.81013 4,958 Downloads 7,383 Views Citations
Strategies for Translation of English Commercial Advertisements from the Intercultural Perspective (Articles)

Hui Fan

Open Journal of Social Sciences Vol.5 No.11, November 8, 2017

DOI: 10.4236/jss.2017.511004 4,359 Downloads 21,991 Views Citations
Online Advertising and Customer Satisfaction of E-Tailing Firms in Nigeria (Articles)

N. Gladson Nwokah, Doris Ngirika

Intelligent Information Management Vol.10 No.1, January 5, 2018

DOI: 10.4236/iim.2018.101002 2,388 Downloads 11,667 Views Citations
Supply Chain Models with Considerations of Co-Op Advertising and Capacity Constraints (Articles)

Fan Yang

Open Journal of Business and Management Vol.6 No.2, April 30, 2018

DOI: 10.4236/ojbm.2018.62039 1,135 Downloads 2,426 Views Citations
Optimal Commodity Advertising in Bilateral Oligopoly (Articles)

Chanjin Chung

Theoretical Economics Letters Vol.8 No.11, July 23, 2018

DOI: 10.4236/tel.2018.811128 767 Downloads 1,892 Views Citations
This article belongs to the Special Issue on Industrial Economics
Research on the Characteristics of Modern Advertising Culture (Articles)

Yangyang Qin

Open Journal of Social Sciences Vol.7 No.8, August 27, 2019

DOI: 10.4236/jss.2019.78026 1,423 Downloads 4,978 Views Citations
A Comparative Analysis of Mobile Advertising from the Perspective of Visual Grammar—Take Huawei Mate 30 Series and iPhone 11 for Example (Articles)

Yuxi Wang

Open Access Library Journal Vol.7 No.6, June 18, 2020

DOI: 10.4236/oalib.1106468 934 Downloads 3,882 Views Citations
The Relationship between Programme Context and Memory for Sexually Humorous Television Advertisements (Articles)

A. Cheung, Adrian Furnham

Psychology Vol.12 No.2, February 25, 2021

DOI: 10.4236/psych.2021.122016 619 Downloads 1,791 Views Citations
Corporate Social Responsibility, Advertising Competition and Consumer Welfare: A Research on the Model of Oligopoly Competition Theory (Articles)

Linmin Kan, Hongjin Xiang

American Journal of Industrial and Business Management Vol.13 No.3, March 28, 2023

DOI: 10.4236/ajibm.2023.133010 338 Downloads 1,448 Views Citations
This article belongs to the Special Issue on Economics and Business Research
Analyzing Social Media on Advertising Markets: A Game Theory Perspective (Articles)

Yiwei Liu

American Journal of Industrial and Business Management Vol.13 No.8, August 30, 2023

DOI: 10.4236/ajibm.2023.138048 462 Downloads 5,553 Views Citations

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