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Research on the Characteristics of Modern Advertising Culture (Articles)

Yangyang Qin

Open Journal of Social Sciences Vol.7 No.8, August 27, 2019

DOI: 10.4236/jss.2019.78026 1,423 Downloads 4,977 Views Citations
A Comparative Analysis of Mobile Advertising from the Perspective of Visual Grammar—Take Huawei Mate 30 Series and iPhone 11 for Example (Articles)

Yuxi Wang

Open Access Library Journal Vol.7 No.6, June 18, 2020

DOI: 10.4236/oalib.1106468 934 Downloads 3,878 Views Citations
The Relationship between Programme Context and Memory for Sexually Humorous Television Advertisements (Articles)

A. Cheung, Adrian Furnham

Psychology Vol.12 No.2, February 25, 2021

DOI: 10.4236/psych.2021.122016 617 Downloads 1,785 Views Citations
Commercial Organizations’ Use of Social Marketing (Advertising) to Foster Sustainable Relations with Consumers through the COVID-19 Era (Articles)

Eiman M. Negm, Ahmed Ghazal

American Journal of Industrial and Business Management Vol.12 No.9, September 30, 2022

DOI: 10.4236/ajibm.2022.129079 899 Downloads 5,044 Views Citations
Corporate Social Responsibility, Advertising Competition and Consumer Welfare: A Research on the Model of Oligopoly Competition Theory (Articles)

Linmin Kan, Hongjin Xiang

American Journal of Industrial and Business Management Vol.13 No.3, March 28, 2023

DOI: 10.4236/ajibm.2023.133010 338 Downloads 1,448 Views Citations
This article belongs to the Special Issue on Economics and Business Research
Analyzing Social Media on Advertising Markets: A Game Theory Perspective (Articles)

Yiwei Liu

American Journal of Industrial and Business Management Vol.13 No.8, August 30, 2023

DOI: 10.4236/ajibm.2023.138048 462 Downloads 5,552 Views Citations
Bridging Worlds: Exploring the Application of Cultural Dimensions in Cross-Cultural Advertising (Articles)

Yushan Tong, Lingling Lou

Open Access Library Journal Vol.12 No.3, March 5, 2025

DOI: 10.4236/oalib.1112803 230 Downloads 1,955 Views Citations
Analysis of Advertising Marketing and Welfare in a Supply Chain (Articles)

Iou-Min Lin, Chu Chuan Hsu, Jen-Yao Lee, Chung-Yang Lee

Theoretical Economics Letters Vol.15 No.2, April 8, 2025

DOI: 10.4236/tel.2025.152021 113 Downloads 523 Views Citations
Think Global, Advertise Local: How AI Personalizes Ads for European Market (Articles)

Hiba Asserrhine, Pingli Zhu

Open Access Library Journal Vol.12 No.6, June 24, 2025

DOI: 10.4236/oalib.1113608 71 Downloads 649 Views Citations
Coordination of a Supply Chain with Advertising Investment and Allowing the Second Ordering (Articles)

Tiaojun Xiao, Xinxin Yan, Jiabao Zhao

Technology and Investment Vol.1 No.3, August 27, 2010

DOI: 10.4236/ti.2010.13022 5,356 Downloads 10,199 Views Citations
A Look at the Phenomenon of Hybridization of the Professional Activities of Consulting Agencies and Advertising Sales Agencies in Cameroon (Articles)

Alain Assomo, Arlette Ngouana Akoa

Advances in Journalism and Communication Vol.10 No.2, June 17, 2022

DOI: 10.4236/ajc.2022.102015 214 Downloads 964 Views Citations
Combining Keyword Search Advertisement and Site- Targeted Advertisement in Search Engine Advertising (Articles)

Li Chen

Journal of Service Science and Management Vol.1 No.3, December 30, 2008

DOI: 10.4236/jssm.2008.13025 13,706 Downloads 20,033 Views Citations
Who Benefits from Altruism in Supply Chain Management? (Articles)

Zehui Ge, Qiying Hu

American Journal of Operations Research Vol.2 No.1, March 14, 2012

DOI: 10.4236/ajor.2012.21007 6,740 Downloads 12,894 Views Citations
Gender Differences in Adolescent Advertising Response: The Role of Involvement and Message Claim (Articles)

Karlijn Massar, Abraham P. Buunk

Psychology Vol.4 No.7, July 8, 2013

DOI: 10.4236/psych.2013.47078 5,083 Downloads 8,106 Views Citations
Effects of Quality and Price Appeals on Consumers’ Internal Reference Prices and Quality Perceptions (Articles)

Miyuri Shirai

Modern Economy Vol.5 No.8, July 7, 2014

DOI: 10.4236/me.2014.58076 3,959 Downloads 7,023 Views Citations
Impact of Discretionary Expenditures on Profitability during Recession: Evidence from Manufacturing Sector in India (Articles)

K. S. Sujit, B. Rajesh Kumar

Theoretical Economics Letters Vol.6 No.3, June 3, 2016

DOI: 10.4236/tel.2016.63042 2,269 Downloads 4,571 Views Citations
This article belongs to the Special Issue on Economics and Management Strategies
E-Marketing Development and Its Application in Textile Sector of Pakistan—A Theoretical Review (Articles)

Muhammad Abrar, Xinming Deng, Asif Ali Safeer, Abdul Ghafoor, Sajjad Ahmad Baig

Journal of Service Science and Management Vol.9 No.3, June 22, 2016

DOI: 10.4236/jssm.2016.93031 3,873 Downloads 10,843 Views Citations
Study of Informative Advertising Competition Model in Duopolistic Market with Relative Profit Object (Articles)

Jiao Lu

Journal of Service Science and Management Vol.10 No.2, April 13, 2017

DOI: 10.4236/jssm.2017.102009 1,526 Downloads 3,053 Views Citations
The Influence of Product Market Externality on Dynamic Decisions of Monopoly (Articles)

Yan Wang, Deqing Tan

Modern Economy Vol.8 No.6, June 13, 2017

DOI: 10.4236/me.2017.86056 1,530 Downloads 2,765 Views Citations
Coordination of Supply Chain under the Revenue Sharing-Advertising Cost Sharing Contract (Articles)

Meng Jia

Journal of Service Science and Management Vol.10 No.3, June 23, 2017

DOI: 10.4236/jssm.2017.103024 1,727 Downloads 4,490 Views Citations

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