Social Marketing - Articles - Scientific Research Publishing

Developing a Social Media Marketing Framework for Small-Scale Contractors in the Construction Industry (Articles)

Chipozya Kosta Tembo, Franco Muleya, Godfrey Kabwe Bulaya

Open Journal of Business and Management Vol.10 No.1, December 29, 2021

DOI: 10.4236/ojbm.2022.101005 806 Downloads 3,885 Views Citations
Digital Sales & Marketing Impact on Asian Market during Pandemic with the Effect of Creating Online Demand: Robust Optimization of Digital Marketing Intelligence (Articles)

Benish Shabbir, Xiaodong Qiu

American Journal of Industrial and Business Management Vol.13 No.2, February 27, 2023

DOI: 10.4236/ajibm.2023.132002 495 Downloads 2,430 Views Citations
Consumer Behavior under Social Network Platform Influencing Factors and Marketing Strategies (Articles)

Di Zhang, Dongphil Chun, Minghao Huang

Open Journal of Business and Management Vol.11 No.2, March 22, 2023

DOI: 10.4236/ojbm.2023.112032 792 Downloads 3,647 Views Citations
Design of a Social Marketing Plan on Salt Reduction for the Control and Treatment of Noncommunicable Diseases in Costa Rica (Articles)

Adriana Blanco-Metzler, Hilda Patricia Nuñez-Rivas, Marlene Roselló-Araya, Karol Madriz-Morales, Karla Benavides-Aguilar, Marco Castro-Araya

Food and Nutrition Sciences Vol.14 No.11, November 28, 2023

DOI: 10.4236/fns.2023.1411067 250 Downloads 1,027 Views Citations
Social Marketing and Addiction Prevention in the Educational Community of Yaoundé and Garoua (Articles)

Joseph Atangana

Open Access Library Journal Vol.11 No.12, December 31, 2024

DOI: 10.4236/oalib.1112676 61 Downloads 530 Views Citations
Research on the Social Media Marketing Strategy Improvement of Unitel in Angola in the Digital Marketing Era (Articles)

Zeferson Isaias Caita Nolato, Lei Zhang

Open Access Library Journal Vol.12 No.6, June 27, 2025

DOI: 10.4236/oalib.1113602 105 Downloads 784 Views Citations
Use of Social Media in Marketing Library Services at Lira University Library (Articles)

Susan Mary Akuku, Ronald Izaruku

Open Access Library Journal Vol.12 No.10, October 28, 2025

DOI: 10.4236/oalib.1114291 78 Downloads 678 Views Citations
The Extent of Use of Selected Social Media Applications in the Marketing of Library Services to Postgraduate Students: A Study of Mahatma Gandhi Graduate Library, University of Nairobi, Kenya (Articles)

Emily Anyango Amek

Open Access Library Journal Vol.13 No.1, January 22, 2026

DOI: 10.4236/oalib.1114100 64 Downloads 324 Views Citations
Social Media in Science Marketing-Framework, Instruments, and Strategies. Cases from German Research Institutes (Articles)

Oliver Mauroner, Dorit Fauck

Open Journal of Business and Management Vol.2 No.3, July 29, 2014

DOI: 10.4236/ojbm.2014.23030 4,957 Downloads 8,558 Views Citations
Determining the Mediating Role of Economic Justice in the Effect of Financial Literacy and Digitalization on Social Media Influencers’ Attitudes towards Marketing Activities (Articles)

Şule Ekuklu, Murat Başal

Open Journal of Applied Sciences Vol.15 No.7, July 21, 2025

DOI: 10.4236/ojapps.2025.157133 91 Downloads 520 Views Citations
Winning Consumers through Experience: Competition between Domestic and International Businesses (Articles)

Yan Liu, Dahai Dong

American Journal of Industrial and Business Management Vol.3 No.3, July 5, 2013

DOI: 10.4236/ajibm.2013.33040 5,351 Downloads 8,513 Views Citations
R&D-Marketing Integration and Performance—Evidence Provided by Agricultural Science and Technology Enterprises (Articles)

Qiong Yao, Meisi Xu, Hua Song, Wenfang Jiang, Yong Zhang

Journal of Service Science and Management Vol.7 No.1, February 7, 2014

DOI: 10.4236/jssm.2014.71003 15,141 Downloads 19,167 Views Citations
A Survey of the Effect of Social Media Marketing on Online Shopping of Customers by Mediating Variables (Articles)

Alireza Mohammadpour, Taher Roshandel Arbatani, Tahmoures Hassan Gholipour, Fereshteh Farzianpour, Shadi Hosseini

Journal of Service Science and Management Vol.7 No.5, October 31, 2014

DOI: 10.4236/jssm.2014.75034 21,253 Downloads 29,679 Views Citations
Use of Social Media as an Effective Marketing Tool for Fashion Startups in Saudi Arabia (Articles)

Noran Trad, Maha Abdullah Al Dabbagh

Open Journal of Social Sciences Vol.8 No.11, November 27, 2020

DOI: 10.4236/jss.2020.811029 2,525 Downloads 11,842 Views Citations
Effects of Social Media Marketing on Brand Awareness Based on the Stimulus Organism Response Model in Developing Countries (Articles)

Inonge Lilembalemba, Jackson Phiri

Open Journal of Business and Management Vol.12 No.1, January 31, 2024

DOI: 10.4236/ojbm.2024.121035 1,033 Downloads 6,329 Views Citations
The Impact of Social Media Marketing on Consumer Behavior: A Study of the Fashion Retail Industry (Articles)

Saddam Nasir Chowdhury, Md Omar Faruque, Sadia Sharmin, Tughlok Talukder, Md Abdullah Al Mahmud, Golam Dastagir, Surove Akter

Open Journal of Business and Management Vol.12 No.3, May 21, 2024

DOI: 10.4236/ojbm.2024.123090 4,214 Downloads 70,419 Views Citations
Exploring the Evolution of Brand Loyalty in the Age of Social Media (Articles)

Muhammed Zakir Hossain, Habiba Kibria

Journal of Service Science and Management Vol.17 No.3, June 5, 2024

DOI: 10.4236/jssm.2024.173011 1,075 Downloads 10,141 Views Citations
Social Media Influence on Millennials Purchase Behaviour of Coca-Cola and Pepsi Carbonated Soft Drink (Articles)

Tolulope Ajibade, Donia Waseem

Open Journal of Business and Management Vol.12 No.4, June 12, 2024

DOI: 10.4236/ojbm.2024.124110 663 Downloads 4,452 Views Citations
Investigating the Influence of Social Media Marketing Campaigns on Libyan Consumer Behavior Pertaining to Private Universities: A Case Study of the Libyan International University (Articles)

Abdilrahman Ebrahim

Open Access Library Journal Vol.11 No.11, November 30, 2024

DOI: 10.4236/oalib.1112470 96 Downloads 871 Views Citations
An Analysis of Snow Sports Promotion in China through Different Social Media Platforms (Articles)

Zhengqing Ding

Open Journal of Business and Management Vol.13 No.1, January 24, 2025

DOI: 10.4236/ojbm.2025.131027 185 Downloads 1,135 Views Citations

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