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Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition (Articles)

Wen Li, Tian’e Fu, Ziying Huang

American Journal of Industrial and Business Management Vol.6 No.11, November 24, 2016

DOI: 10.4236/ajibm.2016.611101 3,548 Downloads 10,987 Views Citations
The Negative Effect of Brand Attachment: How Attachment Styles Help Explain Anti-Brand Behavior (Articles)

Yuan Yuan, Ming Lei

Open Journal of Business and Management Vol.5 No.1, January 5, 2017

DOI: 10.4236/ojbm.2017.51013 2,704 Downloads 5,825 Views Citations
Research on the Impact of Brand Experience on Brand Love (Articles)

Xi Zhang

American Journal of Industrial and Business Management Vol.9 No.4, April 18, 2019

DOI: 10.4236/ajibm.2019.94061 2,272 Downloads 5,518 Views Citations
Brand Assessment of the Adaptation of Nike to New Consumer Trends (Articles)

Ava Broussard-Goldsmith

Open Journal of Business and Management Vol.12 No.6, November 6, 2024

DOI: 10.4236/ojbm.2024.126201 1,083 Downloads 16,948 Views Citations
Individual Essences in Avicenna’s Metaphysics (Articles)

Muhammad Kamal

Open Journal of Philosophy Vol.4 No.1, January 26, 2014

DOI: 10.4236/ojpp.2014.41004 7,070 Downloads 9,356 Views Citations
Brand Humanization and Women’s Loyalty in Clothing Stores, Chimbote 2025 (Articles)

Rafael Callacnà Alba, Luis Junior Príncipe Montenegro, Elizabeth Cieza Querevalù, Melissa Lisbeth Castro Cruz, Giancarlos Gilbert Quiñones Ardiles, Nicole Taily Castro Cruz

Open Journal of Social Sciences Vol.13 No.8, August 15, 2025

DOI: 10.4236/jss.2025.138022 72 Downloads 391 Views Citations
Name Disambiguation Method Based on Attribute Match and Link Analysis (Articles)

Yu-Feng Yao

Journal of Software Engineering and Applications Vol.5 No.1, December 31, 2011

DOI: 10.4236/jsea.2012.51005 5,042 Downloads 8,793 Views Citations
Nitric oxide synthase mediates the apelin-induced improvement of myocardial postischemic metabolic and functional recovery (Articles)

Oleg I. Pisarenko, Yulia A. Pelogeykina, Valentin S. Shulzhenko, Irina M. Studneva

Open Journal of Molecular and Integrative Physiology Vol.2 No.1, February 17, 2012

DOI: 10.4236/ojmip.2012.21001 4,203 Downloads 9,283 Views Citations
Adaptive Resonance Theory Based Two-Stage Chinese Name Disambiguation (Articles)

Xin Wang, Yuanchao Liu, Xiaolong Wang, Ming Liu, Bingquan Liu

International Journal of Intelligence Science Vol.2 No.4, October 30, 2012

DOI: 10.4236/ijis.2012.24011 4,339 Downloads 7,580 Views Citations
Nitridergic Modulation of the Antinociceptive Activity of Rosuvastatin in Mice (Articles)

Viviana Noriega, Fernando Sierralta, Juan Carlos Prieto, Pilar Zanetta, Hugo F. Miranda

Pharmacology & Pharmacy Vol.5 No.1, January 15, 2014

DOI: 10.4236/pp.2014.51010 4,132 Downloads 6,334 Views Citations
Optimal Deployment with Self-Healing Movement Algo-rithm for Particular Region in Wireless Sensor Network (Articles)

Fan ZHU, Hongli LIU, Shugang LIU, Jie ZHAN

Wireless Sensor Network Vol.1 No.3, October 16, 2009

DOI: 10.4236/wsn.2009.13028 5,616 Downloads 10,257 Views Citations
Brand Equity and Brand Loyalty in the Internet Banking Context: FIMIX-PLS Market Segmentation (Articles)

Sandra Maria Correia Loureiro, Francisco Javier Miranda

Journal of Service Science and Management Vol.4 No.4, December 7, 2011

DOI: 10.4236/jssm.2011.44054 13,504 Downloads 23,597 Views Citations
Joint Decision of Pricing and Cross-Ruff Coupon Value under Substitute (Complement) Demand (Articles)

Zhongguo Shi, Yinping Mu

American Journal of Industrial and Business Management Vol.2 No.1, January 18, 2012

DOI: 10.4236/ajibm.2012.21001 6,361 Downloads 10,732 Views Citations
Interaction Mechanism and Strategy of Brand Relationship and Brand Extension (Articles)

He Liu, Lili Fan

Open Journal of Business and Management Vol.1 No.3, October 28, 2013

DOI: 10.4236/ojbm.2013.13008 5,751 Downloads 10,878 Views Citations
Research on Integrity Evaluation System of Food Brand Enterprises Based on the Creeds of Business Governance* (Articles)

Xie Fan, Meng Yong

Open Journal of Business and Management Vol.2 No.1, January 16, 2014

DOI: 10.4236/ojbm.2014.21008 4,840 Downloads 7,568 Views Citations
How to Save Brand after Crises? A Literature Review on Brand Crisis Management (Articles)

Ming Li, Haiying Wei

American Journal of Industrial and Business Management Vol.6 No.2, February 18, 2016

DOI: 10.4236/ajibm.2016.62008 7,769 Downloads 20,661 Views Citations
Study on Brand Mismatching toward the Acquiring Enterprise Brand Dilution—Based on a Prospective of Construal Level Theory (Articles)

Guangmin Zhai, Xinhong Liang, Haiquan Chen

Open Journal of Business and Management Vol.4 No.3, July 5, 2016

DOI: 10.4236/ojbm.2016.43045 1,953 Downloads 3,035 Views Citations
Emotional Connect between Brand and Consumer through Sensory Branding (Articles)

Makarand Upadhyaya

American Journal of Industrial and Business Management Vol.7 No.4, April 6, 2017

DOI: 10.4236/ajibm.2017.74025 7,403 Downloads 13,557 Views Citations
Research on Influence of the Congruence of Self-Image and Brand Image on Consumers’ Citizenship Behavior (Articles)

Wanling Huang, Ming Chen

Open Journal of Business and Management Vol.6 No.1, January 30, 2018

DOI: 10.4236/ojbm.2018.61013 1,926 Downloads 4,600 Views Citations
Antecedents to Customer Engagement: Moderating Role of Media Richness of Brand Pages (Articles)

Aditi Gosain, Mukta Srivastava, Deepanvita Gupta

Theoretical Economics Letters Vol.9 No.7, October 14, 2019

DOI: 10.4236/tel.2019.97161 1,323 Downloads 4,952 Views Citations

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