Online Advertising - Articles - Scientific Research Publishing

Strategies for Translation of English Commercial Advertisements from the Intercultural Perspective (Articles)

Hui Fan

Open Journal of Social Sciences Vol.5 No.11, November 8, 2017

DOI: 10.4236/jss.2017.511004 4,359 Downloads 21,993 Views Citations
Supply Chain Models with Considerations of Co-Op Advertising and Capacity Constraints (Articles)

Fan Yang

Open Journal of Business and Management Vol.6 No.2, April 30, 2018

DOI: 10.4236/ojbm.2018.62039 1,135 Downloads 2,427 Views Citations
Optimal Commodity Advertising in Bilateral Oligopoly (Articles)

Chanjin Chung

Theoretical Economics Letters Vol.8 No.11, July 23, 2018

DOI: 10.4236/tel.2018.811128 767 Downloads 1,892 Views Citations
This article belongs to the Special Issue on Industrial Economics
Research on the Characteristics of Modern Advertising Culture (Articles)

Yangyang Qin

Open Journal of Social Sciences Vol.7 No.8, August 27, 2019

DOI: 10.4236/jss.2019.78026 1,423 Downloads 4,979 Views Citations
A Comparative Analysis of Mobile Advertising from the Perspective of Visual Grammar—Take Huawei Mate 30 Series and iPhone 11 for Example (Articles)

Yuxi Wang

Open Access Library Journal Vol.7 No.6, June 18, 2020

DOI: 10.4236/oalib.1106468 934 Downloads 3,885 Views Citations
The Relationship between Programme Context and Memory for Sexually Humorous Television Advertisements (Articles)

A. Cheung, Adrian Furnham

Psychology Vol.12 No.2, February 25, 2021

DOI: 10.4236/psych.2021.122016 619 Downloads 1,791 Views Citations
Commercial Organizations’ Use of Social Marketing (Advertising) to Foster Sustainable Relations with Consumers through the COVID-19 Era (Articles)

Eiman M. Negm, Ahmed Ghazal

American Journal of Industrial and Business Management Vol.12 No.9, September 30, 2022

DOI: 10.4236/ajibm.2022.129079 903 Downloads 5,069 Views Citations
Corporate Social Responsibility, Advertising Competition and Consumer Welfare: A Research on the Model of Oligopoly Competition Theory (Articles)

Linmin Kan, Hongjin Xiang

American Journal of Industrial and Business Management Vol.13 No.3, March 28, 2023

DOI: 10.4236/ajibm.2023.133010 338 Downloads 1,449 Views Citations
This article belongs to the Special Issue on Economics and Business Research
Analyzing Social Media on Advertising Markets: A Game Theory Perspective (Articles)

Yiwei Liu

American Journal of Industrial and Business Management Vol.13 No.8, August 30, 2023

DOI: 10.4236/ajibm.2023.138048 463 Downloads 5,554 Views Citations
Bridging Worlds: Exploring the Application of Cultural Dimensions in Cross-Cultural Advertising (Articles)

Yushan Tong, Lingling Lou

Open Access Library Journal Vol.12 No.3, March 5, 2025

DOI: 10.4236/oalib.1112803 230 Downloads 1,963 Views Citations
Analysis of Advertising Marketing and Welfare in a Supply Chain (Articles)

Iou-Min Lin, Chu Chuan Hsu, Jen-Yao Lee, Chung-Yang Lee

Theoretical Economics Letters Vol.15 No.2, April 8, 2025

DOI: 10.4236/tel.2025.152021 113 Downloads 524 Views Citations
Think Global, Advertise Local: How AI Personalizes Ads for European Market (Articles)

Hiba Asserrhine, Pingli Zhu

Open Access Library Journal Vol.12 No.6, June 24, 2025

DOI: 10.4236/oalib.1113608 71 Downloads 653 Views Citations
Coordination of a Supply Chain with Advertising Investment and Allowing the Second Ordering (Articles)

Tiaojun Xiao, Xinxin Yan, Jiabao Zhao

Technology and Investment Vol.1 No.3, August 27, 2010

DOI: 10.4236/ti.2010.13022 5,356 Downloads 10,199 Views Citations
A Look at the Phenomenon of Hybridization of the Professional Activities of Consulting Agencies and Advertising Sales Agencies in Cameroon (Articles)

Alain Assomo, Arlette Ngouana Akoa

Advances in Journalism and Communication Vol.10 No.2, June 17, 2022

DOI: 10.4236/ajc.2022.102015 214 Downloads 964 Views Citations
A Study on Online Purchasing Behavior in JD.com (Articles)

Duan Ge

Open Journal of Business and Management Vol.10 No.1, January 29, 2022

DOI: 10.4236/ojbm.2022.101027 706 Downloads 4,267 Views Citations
Cooperative Learning Online in Higher Education. Second Experience at Roma Tre University, Italy (Articles)

Concetta La Rocca

Open Journal of Social Sciences Vol.3 No.4, April 8, 2015

DOI: 10.4236/jss.2015.34011 3,893 Downloads 6,473 Views Citations
Online Shopping and Customers’ Satisfaction in Lagos State, Nigeria (Articles)

Omoneye O. Olasanmi

American Journal of Industrial and Business Management Vol.9 No.6, June 30, 2019

DOI: 10.4236/ajibm.2019.96095 7,886 Downloads 16,662 Views Citations
Attitude of Hungarian Parents in Transylvania towards Media Phenomena (Online Abuse, Addiction) in Relation to Their Children (Articles)

Habil Kinga Bakk-Miklósi

Psychology Vol.11 No.12, December 29, 2020

DOI: 10.4236/psych.2020.1112126 390 Downloads 1,066 Views Citations
Who Benefits from Altruism in Supply Chain Management? (Articles)

Zehui Ge, Qiying Hu

American Journal of Operations Research Vol.2 No.1, March 14, 2012

DOI: 10.4236/ajor.2012.21007 6,740 Downloads 12,897 Views Citations
Gender Differences in Adolescent Advertising Response: The Role of Involvement and Message Claim (Articles)

Karlijn Massar, Abraham P. Buunk

Psychology Vol.4 No.7, July 8, 2013

DOI: 10.4236/psych.2013.47078 5,083 Downloads 8,107 Views Citations

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