Brand Valuation - Articles - Scientific Research Publishing

Brand Assessment of the Adaptation of Nike to New Consumer Trends (Articles)

Ava Broussard-Goldsmith

Open Journal of Business and Management Vol.12 No.6, November 6, 2024

DOI: 10.4236/ojbm.2024.126201 1,083 Downloads 16,957 Views Citations
Brand Humanization and Women’s Loyalty in Clothing Stores, Chimbote 2025 (Articles)

Rafael Callacnà Alba, Luis Junior Príncipe Montenegro, Elizabeth Cieza Querevalù, Melissa Lisbeth Castro Cruz, Giancarlos Gilbert Quiñones Ardiles, Nicole Taily Castro Cruz

Open Journal of Social Sciences Vol.13 No.8, August 15, 2025

DOI: 10.4236/jss.2025.138022 72 Downloads 391 Views Citations
Valuing Watershed Services in Mexico’s Temperate Forests (Articles)

Yeon-Su Kim, Jose Navar-Chaidez, Gustavo Perez-Verdin, Ramon Silva-Flores

Modern Economy Vol.2 No.5, November 25, 2011

DOI: 10.4236/me.2011.25085 4,970 Downloads 8,488 Views Citations
Valuation of Mineral Resources in Selected Financial and Accounting Systems (Articles)

Robert Uberman

Natural Resources Vol.5 No.9, July 31, 2014

DOI: 10.4236/nr.2014.59045 7,436 Downloads 10,062 Views Citations
This article belongs to the Special Issue on Mineral Resource
How Much Does Environmental Degradation Cost? The Case of Morocco (Articles)

Lelia Croitoru, Maria Sarraf

Journal of Environmental Protection Vol.9 No.3, March 28, 2018

DOI: 10.4236/jep.2018.93017 1,995 Downloads 7,501 Views Citations
Forest Wetland Area and the Forest Sector Economy in the U.S. South (Articles)

Frederick Cubbage, Robert Abt, Ray Sheffield, Curt Flather, James Wickham

Open Journal of Forestry Vol.8 No.3, July 30, 2018

DOI: 10.4236/ojf.2018.83026 1,013 Downloads 2,413 Views Citations
A Required Debt Service Coverage Ratio Related to the Economic Value of the Asset Involved (Articles)

Rafael A. Rodríguez

Journal of Financial Risk Management Vol.13 No.4, November 5, 2024

DOI: 10.4236/jfrm.2024.134029 265 Downloads 1,682 Views Citations
Economic Valuation of the Mangrove Forest in Metinaro Coastal, Timor-Leste (Articles)

Luis da Costa, Antero Freitas Branco

Journal of Geoscience and Environment Protection Vol.13 No.3, March 21, 2025

DOI: 10.4236/gep.2025.133014 141 Downloads 841 Views Citations
Brand Equity and Brand Loyalty in the Internet Banking Context: FIMIX-PLS Market Segmentation (Articles)

Sandra Maria Correia Loureiro, Francisco Javier Miranda

Journal of Service Science and Management Vol.4 No.4, December 7, 2011

DOI: 10.4236/jssm.2011.44054 13,504 Downloads 23,597 Views Citations
Joint Decision of Pricing and Cross-Ruff Coupon Value under Substitute (Complement) Demand (Articles)

Zhongguo Shi, Yinping Mu

American Journal of Industrial and Business Management Vol.2 No.1, January 18, 2012

DOI: 10.4236/ajibm.2012.21001 6,361 Downloads 10,732 Views Citations
Interaction Mechanism and Strategy of Brand Relationship and Brand Extension (Articles)

He Liu, Lili Fan

Open Journal of Business and Management Vol.1 No.3, October 28, 2013

DOI: 10.4236/ojbm.2013.13008 5,751 Downloads 10,878 Views Citations
Research on Integrity Evaluation System of Food Brand Enterprises Based on the Creeds of Business Governance* (Articles)

Xie Fan, Meng Yong

Open Journal of Business and Management Vol.2 No.1, January 16, 2014

DOI: 10.4236/ojbm.2014.21008 4,840 Downloads 7,568 Views Citations
How to Save Brand after Crises? A Literature Review on Brand Crisis Management (Articles)

Ming Li, Haiying Wei

American Journal of Industrial and Business Management Vol.6 No.2, February 18, 2016

DOI: 10.4236/ajibm.2016.62008 7,770 Downloads 20,663 Views Citations
Study on Brand Mismatching toward the Acquiring Enterprise Brand Dilution—Based on a Prospective of Construal Level Theory (Articles)

Guangmin Zhai, Xinhong Liang, Haiquan Chen

Open Journal of Business and Management Vol.4 No.3, July 5, 2016

DOI: 10.4236/ojbm.2016.43045 1,953 Downloads 3,035 Views Citations
Emotional Connect between Brand and Consumer through Sensory Branding (Articles)

Makarand Upadhyaya

American Journal of Industrial and Business Management Vol.7 No.4, April 6, 2017

DOI: 10.4236/ajibm.2017.74025 7,404 Downloads 13,559 Views Citations
Research on Influence of the Congruence of Self-Image and Brand Image on Consumers’ Citizenship Behavior (Articles)

Wanling Huang, Ming Chen

Open Journal of Business and Management Vol.6 No.1, January 30, 2018

DOI: 10.4236/ojbm.2018.61013 1,926 Downloads 4,600 Views Citations
Antecedents to Customer Engagement: Moderating Role of Media Richness of Brand Pages (Articles)

Aditi Gosain, Mukta Srivastava, Deepanvita Gupta

Theoretical Economics Letters Vol.9 No.7, October 14, 2019

DOI: 10.4236/tel.2019.97161 1,323 Downloads 4,952 Views Citations
An Empirical Study on the Influence of Atypical Visitors’ Interactive Learning on Exhibition Brand Equity (Articles)

Wanyun Zhang, Xin Mai, Simin Huang, Peng Ju

iBusiness Vol.12 No.2, May 6, 2020

DOI: 10.4236/ib.2020.122003 890 Downloads 2,329 Views Citations
Fashion and Brand Awareness: An Evidence-Based Approach to the Analysis of Distinctive Elements in Communication (Articles)

Giovanni Maria Conti, Alessandra Mazzola, Martina Motta, Margherita Pillan

Journal of Textile Science and Technology Vol.6 No.4, November 4, 2020

DOI: 10.4236/jtst.2020.64015 1,042 Downloads 5,146 Views Citations
Exploring the Nexus between Packaging, Quality, Equity and Loyalty in Drug Industry (Articles)

Peter Kwasi Oppong, Joseph Owusu, Paul Hammond, Edmond Amissah

Open Journal of Business and Management Vol.10 No.5, September 7, 2022

DOI: 10.4236/ojbm.2022.105121 403 Downloads 1,702 Views Citations

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