Brand Preference - Articles - Scientific Research Publishing

Brand Humanization and Women’s Loyalty in Clothing Stores, Chimbote 2025 (Articles)

Rafael Callacnà Alba, Luis Junior Príncipe Montenegro, Elizabeth Cieza Querevalù, Melissa Lisbeth Castro Cruz, Giancarlos Gilbert Quiñones Ardiles, Nicole Taily Castro Cruz

Open Journal of Social Sciences Vol.13 No.8, August 15, 2025

DOI: 10.4236/jss.2025.138022 72 Downloads 392 Views Citations
Brand Equity and Brand Loyalty in the Internet Banking Context: FIMIX-PLS Market Segmentation (Articles)

Sandra Maria Correia Loureiro, Francisco Javier Miranda

Journal of Service Science and Management Vol.4 No.4, December 7, 2011

DOI: 10.4236/jssm.2011.44054 13,505 Downloads 23,600 Views Citations
Joint Decision of Pricing and Cross-Ruff Coupon Value under Substitute (Complement) Demand (Articles)

Zhongguo Shi, Yinping Mu

American Journal of Industrial and Business Management Vol.2 No.1, January 18, 2012

DOI: 10.4236/ajibm.2012.21001 6,361 Downloads 10,733 Views Citations
Interaction Mechanism and Strategy of Brand Relationship and Brand Extension (Articles)

He Liu, Lili Fan

Open Journal of Business and Management Vol.1 No.3, October 28, 2013

DOI: 10.4236/ojbm.2013.13008 5,751 Downloads 10,880 Views Citations
Research on Integrity Evaluation System of Food Brand Enterprises Based on the Creeds of Business Governance* (Articles)

Xie Fan, Meng Yong

Open Journal of Business and Management Vol.2 No.1, January 16, 2014

DOI: 10.4236/ojbm.2014.21008 4,840 Downloads 7,569 Views Citations
How to Save Brand after Crises? A Literature Review on Brand Crisis Management (Articles)

Ming Li, Haiying Wei

American Journal of Industrial and Business Management Vol.6 No.2, February 18, 2016

DOI: 10.4236/ajibm.2016.62008 7,773 Downloads 20,667 Views Citations
Study on Brand Mismatching toward the Acquiring Enterprise Brand Dilution—Based on a Prospective of Construal Level Theory (Articles)

Guangmin Zhai, Xinhong Liang, Haiquan Chen

Open Journal of Business and Management Vol.4 No.3, July 5, 2016

DOI: 10.4236/ojbm.2016.43045 1,955 Downloads 3,039 Views Citations
Emotional Connect between Brand and Consumer through Sensory Branding (Articles)

Makarand Upadhyaya

American Journal of Industrial and Business Management Vol.7 No.4, April 6, 2017

DOI: 10.4236/ajibm.2017.74025 7,404 Downloads 13,565 Views Citations
Research on Influence of the Congruence of Self-Image and Brand Image on Consumers’ Citizenship Behavior (Articles)

Wanling Huang, Ming Chen

Open Journal of Business and Management Vol.6 No.1, January 30, 2018

DOI: 10.4236/ojbm.2018.61013 1,926 Downloads 4,600 Views Citations
Antecedents to Customer Engagement: Moderating Role of Media Richness of Brand Pages (Articles)

Aditi Gosain, Mukta Srivastava, Deepanvita Gupta

Theoretical Economics Letters Vol.9 No.7, October 14, 2019

DOI: 10.4236/tel.2019.97161 1,323 Downloads 4,953 Views Citations
An Empirical Study on the Influence of Atypical Visitors’ Interactive Learning on Exhibition Brand Equity (Articles)

Wanyun Zhang, Xin Mai, Simin Huang, Peng Ju

iBusiness Vol.12 No.2, May 6, 2020

DOI: 10.4236/ib.2020.122003 890 Downloads 2,330 Views Citations
Fashion and Brand Awareness: An Evidence-Based Approach to the Analysis of Distinctive Elements in Communication (Articles)

Giovanni Maria Conti, Alessandra Mazzola, Martina Motta, Margherita Pillan

Journal of Textile Science and Technology Vol.6 No.4, November 4, 2020

DOI: 10.4236/jtst.2020.64015 1,042 Downloads 5,148 Views Citations
Exploring the Nexus between Packaging, Quality, Equity and Loyalty in Drug Industry (Articles)

Peter Kwasi Oppong, Joseph Owusu, Paul Hammond, Edmond Amissah

Open Journal of Business and Management Vol.10 No.5, September 7, 2022

DOI: 10.4236/ojbm.2022.105121 403 Downloads 1,703 Views Citations
Brand Attitude Process of Pop-Up Ads Used in Digital Marketing (Articles)

Osman Yetkin, Murat Basal

Open Journal of Social Sciences Vol.12 No.4, April 19, 2024

DOI: 10.4236/jss.2024.124011 363 Downloads 2,166 Views Citations
Narrating Authenticity: A Qualitative Exploration of How Brand Storytelling Shapes Consumer Trust and Loyalty in Ghana’s Emerging Market (Articles)

Ibrahim Ofosu-Boateng, Leyroy Muandumba Jose

Open Journal of Social Sciences Vol.13 No.9, September 22, 2025

DOI: 10.4236/jss.2025.139016 237 Downloads 1,752 Views Citations
Preferences for behavioral therapies for chronic insomnia (Articles)

Sarah Ibrahim, Souraya Sidani

Health Vol.5 No.11, November 12, 2013

DOI: 10.4236/health.2013.511240 5,808 Downloads 8,120 Views Citations
Analysis of Preference Formation Using Experience Information (Articles)

Tadashi Yagi

Modern Economy Vol.9 No.3, March 26, 2018

DOI: 10.4236/me.2018.93032 1,005 Downloads 2,870 Views Citations
Research on the Relation between Hand Preference and Success in Karate and Taekwondo Sports with Regards to Gender (Articles)

Yunus Emre Cingoz, Recep Gursoy, Murat Ozan, Kursat Hazar, Mehmet Dalli

Advances in Physical Education Vol.8 No.3, August 3, 2018

DOI: 10.4236/ape.2018.83027 1,736 Downloads 3,368 Views Citations
Palatability Testing of Oral Chewables in Veterinary Medicine for Dogs (Articles)

Michelle Aleo, Stacy Ross, Csilla Becskei, Eileen Coscarelli, Vickie King, Mary Darling, Julie Lorenz

Open Journal of Veterinary Medicine Vol.8 No.8, August 28, 2018

DOI: 10.4236/ojvm.2018.88011 2,235 Downloads 6,820 Views Citations
Preference of Dogs between Two Oral Formulations of Endectoparasiticides: NEXGARD SPECTRA^® (Afoxolaner and Milbemycin Oxime) and Simparica Trio^TM (Sarolaner, Moxidectin and Pyrantel) (Articles)

Nadège Perier, Douglas S. Carithers, William Russel Everett, Sheila J. Gross, Phrutsamon Wongnak, Karine Chalvet-Monfray, Frédéric Beugnet

Open Journal of Veterinary Medicine Vol.10 No.9, September 10, 2020

DOI: 10.4236/ojvm.2020.109013 1,226 Downloads 4,786 Views Citations

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