Brand Internationalization - Articles - Scientific Research Publishing

Path Selection of Renminbi (RMB) Internationalization under “The Belt and Road” (B & R) Initiative (Articles)

Siqi Xia

American Journal of Industrial and Business Management Vol.8 No.3, March 27, 2018

DOI: 10.4236/ajibm.2018.83045 3,137 Downloads 7,781 Views Citations
Financial Internationalization and Financial Security Issues (Articles)

Ruyu Han

Open Access Library Journal Vol.5 No.9, September 13, 2018

DOI: 10.4236/oalib.1104874 850 Downloads 4,648 Views Citations
Role of Technology Transfer, Innovation Strategy and Network: A Conceptual Model of Innovation Network to Facilitate the Internationalization Process of SMEs (Articles)

Serena Mancini, José Luis Calvo González

Technology and Investment Vol.12 No.2, May 11, 2021

DOI: 10.4236/ti.2021.122006 2,071 Downloads 6,814 Views Citations
Research on the Necessity, Challenge and Focus of Internationalization of Higher Education (Articles)

Lin Jiang

Open Journal of Social Sciences Vol.10 No.2, February 18, 2022

DOI: 10.4236/jss.2022.102012 465 Downloads 2,259 Views Citations
Analysis of the Internationalization Strategy of Cross-Border E-Commerce Enterprises: The Case of Alibaba Group (Articles)

Weijian Li, Chenggang Li

iBusiness Vol.14 No.4, December 8, 2022

DOI: 10.4236/ib.2022.144020 1,212 Downloads 13,935 Views Citations
A Study of the Effect of Innovation and Technology on Saudi Arabian Small and Medium-Sized Enterprises Internationalization (Articles)

Fahd Alqahtani, Abdullah Alshehri, John Mulyata, Desireé Cranfield

American Journal of Industrial and Business Management Vol.14 No.9, September 20, 2024

DOI: 10.4236/ajibm.2024.149060 165 Downloads 1,341 Views Citations
Students’ Perceptions and Expectations of Higher Education in Burundi: The Case of the University of Burundi (Articles)

Barthélemy Cimpaye, Judith Ndayizeye, Isaac Nizigama, Ildephonse Sindayigaya, Bienvenu Solo, Innocent Ntwari, Rénovate Irambona, Simon Ngendakumana

Open Access Library Journal Vol.13 No.1, January 22, 2026

DOI: 10.4236/oalib.1114725 34 Downloads 268 Views Citations
Brand Humanization and Women’s Loyalty in Clothing Stores, Chimbote 2025 (Articles)

Rafael Callacnà Alba, Luis Junior Príncipe Montenegro, Elizabeth Cieza Querevalù, Melissa Lisbeth Castro Cruz, Giancarlos Gilbert Quiñones Ardiles, Nicole Taily Castro Cruz

Open Journal of Social Sciences Vol.13 No.8, August 15, 2025

DOI: 10.4236/jss.2025.138022 72 Downloads 391 Views Citations
Brand Equity and Brand Loyalty in the Internet Banking Context: FIMIX-PLS Market Segmentation (Articles)

Sandra Maria Correia Loureiro, Francisco Javier Miranda

Journal of Service Science and Management Vol.4 No.4, December 7, 2011

DOI: 10.4236/jssm.2011.44054 13,505 Downloads 23,599 Views Citations
Joint Decision of Pricing and Cross-Ruff Coupon Value under Substitute (Complement) Demand (Articles)

Zhongguo Shi, Yinping Mu

American Journal of Industrial and Business Management Vol.2 No.1, January 18, 2012

DOI: 10.4236/ajibm.2012.21001 6,361 Downloads 10,732 Views Citations
Interaction Mechanism and Strategy of Brand Relationship and Brand Extension (Articles)

He Liu, Lili Fan

Open Journal of Business and Management Vol.1 No.3, October 28, 2013

DOI: 10.4236/ojbm.2013.13008 5,751 Downloads 10,878 Views Citations
Research on Integrity Evaluation System of Food Brand Enterprises Based on the Creeds of Business Governance* (Articles)

Xie Fan, Meng Yong

Open Journal of Business and Management Vol.2 No.1, January 16, 2014

DOI: 10.4236/ojbm.2014.21008 4,840 Downloads 7,568 Views Citations
How to Save Brand after Crises? A Literature Review on Brand Crisis Management (Articles)

Ming Li, Haiying Wei

American Journal of Industrial and Business Management Vol.6 No.2, February 18, 2016

DOI: 10.4236/ajibm.2016.62008 7,770 Downloads 20,663 Views Citations
Study on Brand Mismatching toward the Acquiring Enterprise Brand Dilution—Based on a Prospective of Construal Level Theory (Articles)

Guangmin Zhai, Xinhong Liang, Haiquan Chen

Open Journal of Business and Management Vol.4 No.3, July 5, 2016

DOI: 10.4236/ojbm.2016.43045 1,953 Downloads 3,035 Views Citations
Emotional Connect between Brand and Consumer through Sensory Branding (Articles)

Makarand Upadhyaya

American Journal of Industrial and Business Management Vol.7 No.4, April 6, 2017

DOI: 10.4236/ajibm.2017.74025 7,404 Downloads 13,559 Views Citations
Research on Influence of the Congruence of Self-Image and Brand Image on Consumers’ Citizenship Behavior (Articles)

Wanling Huang, Ming Chen

Open Journal of Business and Management Vol.6 No.1, January 30, 2018

DOI: 10.4236/ojbm.2018.61013 1,926 Downloads 4,600 Views Citations
Antecedents to Customer Engagement: Moderating Role of Media Richness of Brand Pages (Articles)

Aditi Gosain, Mukta Srivastava, Deepanvita Gupta

Theoretical Economics Letters Vol.9 No.7, October 14, 2019

DOI: 10.4236/tel.2019.97161 1,323 Downloads 4,952 Views Citations
An Empirical Study on the Influence of Atypical Visitors’ Interactive Learning on Exhibition Brand Equity (Articles)

Wanyun Zhang, Xin Mai, Simin Huang, Peng Ju

iBusiness Vol.12 No.2, May 6, 2020

DOI: 10.4236/ib.2020.122003 890 Downloads 2,329 Views Citations
Fashion and Brand Awareness: An Evidence-Based Approach to the Analysis of Distinctive Elements in Communication (Articles)

Giovanni Maria Conti, Alessandra Mazzola, Martina Motta, Margherita Pillan

Journal of Textile Science and Technology Vol.6 No.4, November 4, 2020

DOI: 10.4236/jtst.2020.64015 1,042 Downloads 5,146 Views Citations
Exploring the Nexus between Packaging, Quality, Equity and Loyalty in Drug Industry (Articles)

Peter Kwasi Oppong, Joseph Owusu, Paul Hammond, Edmond Amissah

Open Journal of Business and Management Vol.10 No.5, September 7, 2022

DOI: 10.4236/ojbm.2022.105121 403 Downloads 1,702 Views Citations

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