Advertising Investment - Articles - Scientific Research Publishing

Advertising Effectiveness: An Approach Based on What Consumers Perceive and What Advertisers Need (Articles)

Macarena Estévez, Davide Fabrizio

Open Journal of Business and Management Vol.2 No.3, July 4, 2014

DOI: 10.4236/ojbm.2014.23022 7,401 Downloads 13,776 Views Citations
The Effect of In-Game Advertising in SNS on Brand Equity (Articles)

Jianhua Yang, Meizhen Zhang, Zhiqin Zou

Journal of Service Science and Management Vol.8 No.1, February 16, 2015

DOI: 10.4236/jssm.2015.81013 4,996 Downloads 7,454 Views Citations
Strategies for Translation of English Commercial Advertisements from the Intercultural Perspective (Articles)

Hui Fan

Open Journal of Social Sciences Vol.5 No.11, November 8, 2017

DOI: 10.4236/jss.2017.511004 4,400 Downloads 22,142 Views Citations
Online Advertising and Customer Satisfaction of E-Tailing Firms in Nigeria (Articles)

N. Gladson Nwokah, Doris Ngirika

Intelligent Information Management Vol.10 No.1, January 5, 2018

DOI: 10.4236/iim.2018.101002 2,445 Downloads 11,773 Views Citations
Supply Chain Models with Considerations of Co-Op Advertising and Capacity Constraints (Articles)

Fan Yang

Open Journal of Business and Management Vol.6 No.2, April 30, 2018

DOI: 10.4236/ojbm.2018.62039 1,155 Downloads 2,486 Views Citations
Optimal Commodity Advertising in Bilateral Oligopoly (Articles)

Chanjin Chung

Theoretical Economics Letters Vol.8 No.11, July 23, 2018

DOI: 10.4236/tel.2018.811128 809 Downloads 2,004 Views Citations
This article belongs to the Special Issue on Industrial Economics
Research on the Characteristics of Modern Advertising Culture (Articles)

Yangyang Qin

Open Journal of Social Sciences Vol.7 No.8, August 27, 2019

DOI: 10.4236/jss.2019.78026 1,444 Downloads 5,051 Views Citations
A Comparative Analysis of Mobile Advertising from the Perspective of Visual Grammar—Take Huawei Mate 30 Series and iPhone 11 for Example (Articles)

Yuxi Wang

Open Access Library Journal Vol.7 No.6, June 18, 2020

DOI: 10.4236/oalib.1106468 946 Downloads 4,024 Views Citations
The Relationship between Programme Context and Memory for Sexually Humorous Television Advertisements (Articles)

A. Cheung, Adrian Furnham

Psychology Vol.12 No.2, February 25, 2021

DOI: 10.4236/psych.2021.122016 637 Downloads 1,846 Views Citations
Commercial Organizations’ Use of Social Marketing (Advertising) to Foster Sustainable Relations with Consumers through the COVID-19 Era (Articles)

Eiman M. Negm, Ahmed Ghazal

American Journal of Industrial and Business Management Vol.12 No.9, September 30, 2022

DOI: 10.4236/ajibm.2022.129079 959 Downloads 5,339 Views Citations
Corporate Social Responsibility, Advertising Competition and Consumer Welfare: A Research on the Model of Oligopoly Competition Theory (Articles)

Linmin Kan, Hongjin Xiang

American Journal of Industrial and Business Management Vol.13 No.3, March 28, 2023

DOI: 10.4236/ajibm.2023.133010 372 Downloads 1,527 Views Citations
This article belongs to the Special Issue on Economics and Business Research
Analyzing Social Media on Advertising Markets: A Game Theory Perspective (Articles)

Yiwei Liu

American Journal of Industrial and Business Management Vol.13 No.8, August 30, 2023

DOI: 10.4236/ajibm.2023.138048 498 Downloads 5,638 Views Citations
Bridging Worlds: Exploring the Application of Cultural Dimensions in Cross-Cultural Advertising (Articles)

Yushan Tong, Lingling Lou

Open Access Library Journal Vol.12 No.3, March 5, 2025

DOI: 10.4236/oalib.1112803 236 Downloads 2,097 Views Citations
Analysis of Advertising Marketing and Welfare in a Supply Chain (Articles)

Iou-Min Lin, Chu Chuan Hsu, Jen-Yao Lee, Chung-Yang Lee

Theoretical Economics Letters Vol.15 No.2, April 8, 2025

DOI: 10.4236/tel.2025.152021 137 Downloads 577 Views Citations
Think Global, Advertise Local: How AI Personalizes Ads for European Market (Articles)

Hiba Asserrhine, Pingli Zhu

Open Access Library Journal Vol.12 No.6, June 24, 2025

DOI: 10.4236/oalib.1113608 74 Downloads 708 Views Citations
A Look at the Phenomenon of Hybridization of the Professional Activities of Consulting Agencies and Advertising Sales Agencies in Cameroon (Articles)

Alain Assomo, Arlette Ngouana Akoa

Advances in Journalism and Communication Vol.10 No.2, June 17, 2022

DOI: 10.4236/ajc.2022.102015 239 Downloads 999 Views Citations
Analyzing Public Perception of Investment Products and Their Decision to Invest (Scope of Community in Manado City) (Articles)

Meiske Wisye Manopo, Adelaida Joroh, Vincentius Pantow

Open Journal of Social Sciences Vol.9 No.11, November 9, 2021

DOI: 10.4236/jss.2021.911003 488 Downloads 2,446 Views Citations
The Approach of Accounting Information Quality on Investment Efficiency—Empirical Evidence from Chinese Listed Companies (Articles)

Chunyan Ren

Theoretical Economics Letters Vol.6 No.2, April 28, 2016

DOI: 10.4236/tel.2016.62037 3,973 Downloads 7,392 Views Citations
The Strong Presence of Chinese Investment in Madagascar: Threat or Opportunity? (Articles)

Miora Andriamampiandra, Mamy Hary Jean Andriamitsiriony, Jean Claude Razaranaina

Modern Economy Vol.12 No.5, May 10, 2021

DOI: 10.4236/me.2021.125046 889 Downloads 5,113 Views Citations
Evaluating the Impact of Foreign Investment in Public Quoted Firms on Firm Performance: Insights from Nigeria’s Market Dynamics and Investment Success Factors (Articles)

Osinaike Olusegun Tolulope, Adeniyi Olanrewaju Adekanla

American Journal of Industrial and Business Management Vol.15 No.9, September 17, 2025

DOI: 10.4236/ajibm.2025.159063 98 Downloads 692 Views Citations
This article belongs to the Special Issue on Industrial Economics and Sustainable Development

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