Advertising Effort - Articles - Scientific Research Publishing

Research on the Effect of Assertive Appeal on Consumer Behavioral Intention (Articles)

Jie Wang, Jue Yang

Open Journal of Social Sciences Vol.8 No.2, February 28, 2020

DOI: 10.4236/jss.2020.82020 1,075 Downloads 2,782 Views Citations
Effects of Desalination Processes on the Water Circulation and Earth System (Articles)

Jae-Woo Choi

Journal of Environmental Protection Vol.15 No.3, March 26, 2024

DOI: 10.4236/jep.2024.153019 251 Downloads 1,004 Views Citations
Industrial Software Effort Estimation Development and Correction Effort (Articles)

Sahar A. Abboud, Fatma S. Al-Widyan, Shahab A. Nadir

Journal of Software Engineering and Applications Vol.18 No.8, August 18, 2025

DOI: 10.4236/jsea.2025.188018 136 Downloads 575 Views Citations
Determinants of Subnational Tax Collection in Federal Contexts: A Case Study of Mexico (Articles)

Daniel Eduardo Paz-Pérez

Open Journal of Social Sciences Vol.13 No.8, August 25, 2025

DOI: 10.4236/jss.2025.138039 103 Downloads 464 Views Citations
The Influence of AI-Personalized Video Advertising on Consumer Purchase Behavior in Social Media Campaigns (Articles)

Nada Querch

Open Access Library Journal Vol.13 No.6, June 29, 2026

DOI: 10.4236/oalib.1115387 31 Downloads 181 Views Citations
A Study of the Joint Advertising Channels (Articles)

Ming LEI, Shuguang SUN, Dan YANG

Journal of Service Science and Management Vol.2 No.4, December 15, 2009

DOI: 10.4236/jssm.2009.24050 6,257 Downloads 10,880 Views Citations
Advertising Effectiveness: An Approach Based on What Consumers Perceive and What Advertisers Need (Articles)

Macarena Estévez, Davide Fabrizio

Open Journal of Business and Management Vol.2 No.3, July 4, 2014

DOI: 10.4236/ojbm.2014.23022 7,409 Downloads 13,794 Views Citations
The Effect of In-Game Advertising in SNS on Brand Equity (Articles)

Jianhua Yang, Meizhen Zhang, Zhiqin Zou

Journal of Service Science and Management Vol.8 No.1, February 16, 2015

DOI: 10.4236/jssm.2015.81013 4,996 Downloads 7,460 Views Citations
Strategies for Translation of English Commercial Advertisements from the Intercultural Perspective (Articles)

Hui Fan

Open Journal of Social Sciences Vol.5 No.11, November 8, 2017

DOI: 10.4236/jss.2017.511004 4,402 Downloads 22,157 Views Citations
Online Advertising and Customer Satisfaction of E-Tailing Firms in Nigeria (Articles)

N. Gladson Nwokah, Doris Ngirika

Intelligent Information Management Vol.10 No.1, January 5, 2018

DOI: 10.4236/iim.2018.101002 2,445 Downloads 11,781 Views Citations
Supply Chain Models with Considerations of Co-Op Advertising and Capacity Constraints (Articles)

Fan Yang

Open Journal of Business and Management Vol.6 No.2, April 30, 2018

DOI: 10.4236/ojbm.2018.62039 1,156 Downloads 2,500 Views Citations
Optimal Commodity Advertising in Bilateral Oligopoly (Articles)

Chanjin Chung

Theoretical Economics Letters Vol.8 No.11, July 23, 2018

DOI: 10.4236/tel.2018.811128 810 Downloads 2,019 Views Citations
This article belongs to the Special Issue on Industrial Economics
Research on the Characteristics of Modern Advertising Culture (Articles)

Yangyang Qin

Open Journal of Social Sciences Vol.7 No.8, August 27, 2019

DOI: 10.4236/jss.2019.78026 1,448 Downloads 5,060 Views Citations
A Comparative Analysis of Mobile Advertising from the Perspective of Visual Grammar—Take Huawei Mate 30 Series and iPhone 11 for Example (Articles)

Yuxi Wang

Open Access Library Journal Vol.7 No.6, June 18, 2020

DOI: 10.4236/oalib.1106468 947 Downloads 4,038 Views Citations
The Relationship between Programme Context and Memory for Sexually Humorous Television Advertisements (Articles)

A. Cheung, Adrian Furnham

Psychology Vol.12 No.2, February 25, 2021

DOI: 10.4236/psych.2021.122016 638 Downloads 1,855 Views Citations
Commercial Organizations’ Use of Social Marketing (Advertising) to Foster Sustainable Relations with Consumers through the COVID-19 Era (Articles)

Eiman M. Negm, Ahmed Ghazal

American Journal of Industrial and Business Management Vol.12 No.9, September 30, 2022

DOI: 10.4236/ajibm.2022.129079 959 Downloads 5,367 Views Citations
Corporate Social Responsibility, Advertising Competition and Consumer Welfare: A Research on the Model of Oligopoly Competition Theory (Articles)

Linmin Kan, Hongjin Xiang

American Journal of Industrial and Business Management Vol.13 No.3, March 28, 2023

DOI: 10.4236/ajibm.2023.133010 376 Downloads 1,536 Views Citations
This article belongs to the Special Issue on Economics and Business Research
Analyzing Social Media on Advertising Markets: A Game Theory Perspective (Articles)

Yiwei Liu

American Journal of Industrial and Business Management Vol.13 No.8, August 30, 2023

DOI: 10.4236/ajibm.2023.138048 498 Downloads 5,646 Views Citations
Bridging Worlds: Exploring the Application of Cultural Dimensions in Cross-Cultural Advertising (Articles)

Yushan Tong, Lingling Lou

Open Access Library Journal Vol.12 No.3, March 5, 2025

DOI: 10.4236/oalib.1112803 238 Downloads 2,118 Views Citations
Analysis of Advertising Marketing and Welfare in a Supply Chain (Articles)

Iou-Min Lin, Chu Chuan Hsu, Jen-Yao Lee, Chung-Yang Lee

Theoretical Economics Letters Vol.15 No.2, April 8, 2025

DOI: 10.4236/tel.2025.152021 138 Downloads 582 Views Citations

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