Marketing Mix - Articles - Scientific Research Publishing

The Impact of Digital Marketing on Consumer Loyalty in Small Businesses (Articles)

Vladyslav Gargun

American Journal of Industrial and Business Management Vol.15 No.9, September 22, 2025

DOI: 10.4236/ajibm.2025.159065 252 Downloads 1,847 Views Citations
Differential Effects of Single- and Multi-Business Model Car Companies on Consumer Purchase Intentions for Electric Vehicles (Articles)

Hasna Jabah, Mozammal Haque

Open Journal of Business and Management Vol.14 No.2, March 12, 2026

DOI: 10.4236/ojbm.2026.142062 90 Downloads 488 Views Citations
Recommender Systems as a Mobile Marketing Service (Articles)

Donald J. Kridel, Daniel R. Dolk, David Castillo

Journal of Service Science and Management Vol.6 No.5A, December 31, 2013

DOI: 10.4236/jssm.2013.65A004 7,916 Downloads 12,443 Views Citations
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User Acceptance of Personalized and Context-Specific Online Advertising (Articles)

S. Denise Ruhrberg, Giulia Kirstein, Katsiaryna S. Baran

Open Journal of Social Sciences Vol.5 No.3, March 30, 2017

DOI: 10.4236/jss.2017.53020 2,510 Downloads 4,717 Views Citations
Re-Engineering Digital Marketing Strategy of Dairy Industries (Articles)

Erato M. Malisianou, Nikolaos T. Giannakopoulos, Damianos P. Sakas, Kanellos S. Toudas, Nikos Kanellos

Modern Economy Vol.15 No.2, February 29, 2024

DOI: 10.4236/me.2024.152009 586 Downloads 2,748 Views Citations
Forensic Analysis of Bancassurance Marketing and Audit Clarity in Bangladesh (Articles)

Md. Abu Ayub Ansari, Md. Mahfuz Patwari Tanmoy

Journal of Financial Risk Management Vol.14 No.2, June 26, 2025

DOI: 10.4236/jfrm.2025.142010 118 Downloads 988 Views Citations
Marketing Research Problem: Failing to Identify MINISO’s Target Consumer in Process (Articles)

Loudiyi Zineb

Open Access Library Journal Vol.12 No.7, July 4, 2025

DOI: 10.4236/oalib.1113677 73 Downloads 1,120 Views Citations
Singapore’s Mobile Phone Retail Business: An In-Depth Analysis (Articles)

Kabasele Tshimbombu Christien, Tshibambe N. Tshimbombu

Open Journal of Business and Management Vol.13 No.4, July 18, 2025

DOI: 10.4236/ojbm.2025.134145 91 Downloads 906 Views Citations
Optimizing Agricultural Supply Chain Management Practices to Address Food Security: A Case Study of Agro-Based Small and Medium-Sized Enterprises in Lira City, Northern Uganda (Articles)

Apio Janet Oyee, Peter Paul Opio

Open Access Library Journal Vol.12 No.7, July 22, 2025

DOI: 10.4236/oalib.1113401 60 Downloads 472 Views Citations
A SWOT Analysis of Agricultural Trade between Tanzania and China (Articles)

Rachel Wilson Chacha

Open Access Library Journal Vol.12 No.12, December 8, 2025

DOI: 10.4236/oalib.1114581 52 Downloads 458 Views Citations

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