Consumer Involvement - Articles - Scientific Research Publishing

Exploring the Impact of Brand Authenticity on Generation Z Consumer Loyalty in Ghana’s Emerging Market (Articles)

Ibrahim Ofosu-Boateng, Leyroy Muandumba Jose

Open Journal of Social Sciences Vol.13 No.9, September 22, 2025

DOI: 10.4236/jss.2025.139015 350 Downloads 3,692 Views Citations
The Impact of Social Media Marketing Strategies on Consumer Purchase Intention in the Brewery Industry in Liberia (Articles)

Benetta S. Blessed Daye, Fenfen Zhao

Open Access Library Journal Vol.12 No.10, October 10, 2025

DOI: 10.4236/oalib.1114122 130 Downloads 1,329 Views Citations
Contributions of Factors that Influence Consumer Purchase Intention in Online Food Delivery Apps: Bibliometric Study (Articles)

Thiban Krishnamoorthi, Norhidayah Azman

Open Journal of Social Sciences Vol.13 No.11, November 12, 2025

DOI: 10.4236/jss.2025.1311013 149 Downloads 870 Views Citations
Research on Optimization of Marketing Strategy of Pierre Cardin Cosmetic Company in Angola (Articles)

Fernandes Antonio Joao Nolatu

Open Access Library Journal Vol.12 No.11, November 24, 2025

DOI: 10.4236/oalib.1113911 72 Downloads 534 Views Citations
Application of Precise Loan Qualification Identification Based on K-Means and Decision Tree Model from the Perspective of Consumer Behavior in Universities (Articles)

Yan Fan, Chaosheng Zhang, Xiao Ge

Journal of Service Science and Management Vol.18 No.6, November 28, 2025

DOI: 10.4236/jssm.2025.186029 67 Downloads 419 Views Citations
Research on the Optimization of Artificial Intelligence-Driven Customer Relationship Management Systems (Articles)

Xiangcan Li

Journal of Computer and Communications Vol.13 No.12, December 4, 2025

DOI: 10.4236/jcc.2025.1312001 108 Downloads 895 Views Citations
The Influence of Prior Sensory Context on Meditative Neural States (Articles)

Shenhan Qiu

Journal of Behavioral and Brain Science Vol.15 No.12, December 22, 2025

DOI: 10.4236/jbbs.2025.1512016 66 Downloads 417 Views Citations
An Empirical Study Based on Big Data Analysis to Analyze Social Media Group Sentiment and Its Impact on Consumer Psychology (Articles)

Xueying Liu

Open Access Library Journal Vol.13 No.2, February 24, 2026

DOI: 10.4236/oalib.1114908 52 Downloads 505 Views Citations
Language Service in Cross-Border Agricultural E-Commerce: A Sentiment Analysis of Consumer Reviews Based on NLP (Articles)

Jia Yu

Open Access Library Journal Vol.13 No.4, April 23, 2026

DOI: 10.4236/oalib.1115250 18 Downloads 175 Views Citations
A Study on Consumer Preferences for Electric Vehicle Charging and Battery Swapping Based on User-Generated Content Analysis (Articles)

Yaoxuan Li, Ming Lu, Juntong Lu, Zhuoran Li, Ying Li

Journal of Service Science and Management Vol.19 No.2, April 30, 2026

DOI: 10.4236/jssm.2026.192011 45 Downloads 377 Views Citations
Artificial Intelligence in the Auto Insurance Market: Mechanisms of Empowerment, Consumer Perception, and Developmental Challenges (Articles)

Zi Liu

Open Journal of Applied Sciences Vol.16 No.5, May 28, 2026

DOI: 10.4236/ojapps.2026.165109 18 Downloads 145 Views Citations
Between Culture and the Market
—A Study on Consumer Preferences and Development Pathways for Qiang Intangible Cultural Heritage (Articles)

Yanran Yao, Yijiayi Li, Longlong Duan

Advances in Applied Sociology Vol.16 No.6, June 30, 2026

DOI: 10.4236/aasoci.2026.166027 21 Downloads 133 Views Citations
A Study on Terminology Consistency in the Chinese Translation of Consumer Electronics Manuals from the Perspective of Functional Equivalence Theory (Articles)

Jia Liu

Open Access Library Journal Vol.13 No.7, July 6, 2026

DOI: 10.4236/oalib.1115595 33 Downloads 97 Views Citations
The Influence of Cultural Differences on Consumer Behavior in Cross-Border Fast Fashion E-Commerce: A Case Study of SHEIN (Articles)

Rahma Qotb

Open Journal of Business and Management Vol.14 No.4, July 9, 2026

DOI: 10.4236/ojbm.2026.144106 13 Downloads 121 Views Citations
Associations with Organ Involvement and Autoantibodies in Systemic Sclerosis: Results from the Canadian Scleroderma Research Group (CSRG) (Articles)

Vikram Tangri, Carly Hewson, Murray Baron, A. Bonner, Marvin Fritzler, Janet E. Pope

Open Journal of Rheumatology and Autoimmune Diseases Vol.3 No.2, May 24, 2013

DOI: 10.4236/ojra.2013.32017 4,170 Downloads 7,396 Views Citations
The Antecedents and Consequences of Job Satisfaction on Teachers’ Job Retention in HEI, Cambodia (Articles)

Heng Ngounhort, Uk Chanveasna, Kim Kirivadid, Sou Veasna

Open Journal of Social Sciences Vol.12 No.9, August 29, 2024

DOI: 10.4236/jss.2024.129001 428 Downloads 2,675 Views Citations
Case Report: A Diagnostic Odyssey Unveiling BCGosis in an Elderly Patient (Articles)

Venkata Chekuri, Georgina Trotter

Case Reports in Clinical Medicine Vol.14 No.7, July 16, 2025

DOI: 10.4236/crcm.2025.147046 123 Downloads 593 Views Citations
Significance of Live Streaming in Shaping Business: A Critical Review and Analytical Study (Articles)

Nasir Uddin

Social Networking Vol.13 No.3, July 31, 2024

DOI: 10.4236/sn.2024.133003 314 Downloads 2,201 Views Citations
U.S. National Healthcare Expenditures: Demonstration and Explanation of Cubic Growth Dynamics (Articles)

Jack E. Riggs, Jeffrey C. Hobbs, Gerald R. Hobbs, Todd H. Riggs

Theoretical Economics Letters Vol.1 No.3, November 7, 2011

DOI: 10.4236/tel.2011.13022 5,011 Downloads 9,538 Views Citations
US National Healthcare Expenditures, 1960-2000: Public and Private Cubic Growth Dynamics (Articles)

Jack E. Riggs, Jeffrey C. Hobbs, Gerald R. Hobbs, Todd H. Riggs

Modern Economy Vol.3 No.2, March 28, 2012

DOI: 10.4236/me.2012.32027 4,251 Downloads 7,128 Views Citations

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