Marketing Capability - Articles - Scientific Research Publishing

Winning Consumers through Experience: Competition between Domestic and International Businesses (Articles)

Yan Liu, Dahai Dong

American Journal of Industrial and Business Management Vol.3 No.3, July 5, 2013

DOI: 10.4236/ajibm.2013.33040 5,351 Downloads 8,511 Views Citations
R&D-Marketing Integration and Performance—Evidence Provided by Agricultural Science and Technology Enterprises (Articles)

Qiong Yao, Meisi Xu, Hua Song, Wenfang Jiang, Yong Zhang

Journal of Service Science and Management Vol.7 No.1, February 7, 2014

DOI: 10.4236/jssm.2014.71003 15,141 Downloads 19,165 Views Citations
Antibiotics/antibacterial drug use, their marketing and promotion during the post-antibiotic golden age and their role in emergence of bacterial resistance (Articles)

Godfrey S. Bbosa, Norah Mwebaza, John Odda, David B. Kyegombe, Muhammad Ntale

Health Vol.6 No.5, February 24, 2014

DOI: 10.4236/health.2014.65059 22,501 Downloads 33,504 Views Citations
Social Media in Science Marketing-Framework, Instruments, and Strategies. Cases from German Research Institutes (Articles)

Oliver Mauroner, Dorit Fauck

Open Journal of Business and Management Vol.2 No.3, July 29, 2014

DOI: 10.4236/ojbm.2014.23030 4,955 Downloads 8,550 Views Citations
Safety and Efficacy of Combination Therapy with Insulin Glargine and Oral Hypoglycaemic Agents Including DPP-4 Inhibitors in Japanese T2DM Patients: ALOHA 2 Study, a Post-Marketing Surveillance for Lantus^® (Articles)

Masayuki Kobayashi, Shoko Tsukube, Yukio Ikeda, Yujin Shuto

Journal of Diabetes Mellitus Vol.4 No.4, October 16, 2014

DOI: 10.4236/jdm.2014.44039 5,556 Downloads 9,089 Views Citations
A Survey of the Effect of Social Media Marketing on Online Shopping of Customers by Mediating Variables (Articles)

Alireza Mohammadpour, Taher Roshandel Arbatani, Tahmoures Hassan Gholipour, Fereshteh Farzianpour, Shadi Hosseini

Journal of Service Science and Management Vol.7 No.5, October 31, 2014

DOI: 10.4236/jssm.2014.75034 21,252 Downloads 29,676 Views Citations
An Investigation of Various Government Programs, Trade and Industrial Policies on Growth and Development of Small Scale Industries toward Their Marketing Activities in Nigeria (Articles)

Mufutau Akanbi Awoniyi

American Journal of Industrial and Business Management Vol.4 No.12, December 23, 2014

DOI: 10.4236/ajibm.2014.412084 4,461 Downloads 6,107 Views Citations
Internal Marketing and Customer Loyalty: A Dyadic Analysis (Articles)

Hayat Muhammad Awan, Ahmad Nabeel Siddiquei, Aneela Jabbar, Muhammad Abrar, Sajjad Ahmad Baig

Journal of Service Science and Management Vol.8 No.2, April 8, 2015

DOI: 10.4236/jssm.2015.82024 6,730 Downloads 12,169 Views Citations
E-Integrated Marketing Communication and Its Impact on Customers’ Attitudes (Articles)

Suleiman A. Al Khattab, As’ad H. Abu-Rumman, Ghadeer Methqal Zaidan

American Journal of Industrial and Business Management Vol.5 No.8, August 12, 2015

DOI: 10.4236/ajibm.2015.58053 8,552 Downloads 14,998 Views Citations
Consumer Responses to Green Marketing in Cambodia (Articles)

Leaksmy Chhay, Md Manik Mian, Rathny Suy

Open Journal of Social Sciences Vol.3 No.10, October 23, 2015

DOI: 10.4236/jss.2015.310013 4,882 Downloads 9,936 Views Citations
Characterizing Milk Supply and Marketing Chains and Losses in Wolmera and Ejere Districts of Ethiopia (Articles)

Tadesse Kenea Amentae, Girma Gebresenbet, David Ljungberg

Journal of Service Science and Management Vol.8 No.6, December 4, 2015

DOI: 10.4236/jssm.2015.86084 5,225 Downloads 7,618 Views Citations
Improve Communication Quality by Understanding Customer Switching Behavior in China’s Telecom Sector (Articles)

Salman Awan, Yanxia Cheng

iBusiness Vol.8 No.4, November 14, 2016

DOI: 10.4236/ib.2016.84008 2,302 Downloads 5,442 Views Citations
Listing-Oriented Logistics Service Strategy: A New Choice for Large Transactional Online Shopping Websites (Articles)

Dongli Miao, Jianjun Lu, Guangying Xie

Journal of Service Science and Management Vol.10 No.1, February 9, 2017

DOI: 10.4236/jssm.2017.101001 1,755 Downloads 3,026 Views Citations
Safety and Diagnostic Image Quality of Ultravist^® in an Unselected Sub-Set of Chinese Patients: Data Analyses from a Previous Post Marketing Surveillance (Articles)

Shuixing Zhang, Changhong Liang, Ziping Li, Jary Wang

Open Journal of Radiology Vol.7 No.1, March 31, 2017

DOI: 10.4236/ojrad.2017.71008 1,407 Downloads 2,890 Views Citations
Agricultural Traceable and Marketing System Based on iOS-Platform and Wireless Sensor Network (Articles)

Haiyuan Sun, Jianping Zhang, Guiling Sun, Yangyang Li

Journal of Computer and Communications Vol.5 No.6, April 24, 2017

DOI: 10.4236/jcc.2017.56003 1,655 Downloads 3,164 Views Citations
Do Customer Loyalty Programs Really Work in Airlines Business?—A Study on Air Berlin (Articles)

Muhammed Zakir Hossain, Habiba Kibria, Saraj Farhana

Journal of Service Science and Management Vol.10 No.4, July 25, 2017

DOI: 10.4236/jssm.2017.104029 4,590 Downloads 13,485 Views Citations
Does Environmental Innovation Produce License: A Customer-Based Brand Equity Perspective? (Articles)

Qiong Yao, Heng Fang

American Journal of Industrial and Business Management Vol.8 No.1, January 19, 2018

DOI: 10.4236/ajibm.2018.81007 1,156 Downloads 2,476 Views Citations
Study on Marketing Strategy System of SMEs under Internet Background (Articles)

Yongyue Jin

American Journal of Industrial and Business Management Vol.8 No.3, March 23, 2018

DOI: 10.4236/ajibm.2018.83042 2,201 Downloads 6,287 Views Citations
Study on Parameters of Consumer Preferences for Alternative Wheat Products (Gluten-Free Foods) in USA and India (Articles)

Jolly Masih

Agricultural Sciences Vol.9 No.4, March 28, 2018

DOI: 10.4236/as.2018.94027 2,203 Downloads 6,105 Views Citations
Research on the Marketing Strategy of New Energy Vehicles in SL Company (Articles)

Jihua Zhang, Rong Wang

American Journal of Industrial and Business Management Vol.9 No.2, February 21, 2019

DOI: 10.4236/ajibm.2019.92020 3,707 Downloads 13,675 Views Citations

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