Consumer Electronics User Manuals - Articles - Scientific Research Publishing

The Effect of Consumer Attitude on the Effect of Social Media Marketing on Hospital Promotion Activities through Content Marketing (Articles)

Busra Yuceer, Omer Faruk Sarkbay, Murat Basal

Open Journal of Social Sciences Vol.12 No.2, February 27, 2024

DOI: 10.4236/jss.2024.122021 715 Downloads 2,846 Views Citations
Understanding Societal Influences on the Customer Journey: COVID-19 Pandemic Impact (Articles)

Daissy Moya Sanchez, Ramon Martin Guart, Andrea Ramírez Moya, Joaquim Majó Fernández

Open Journal of Social Sciences Vol.12 No.6, June 21, 2024

DOI: 10.4236/jss.2024.126014 217 Downloads 1,761 Views Citations
Investigating Gen Z Consumers’ Feministic Identities and Gender-Stereotypical Norms on their Attitude Formation towards Femvertising Campaigns, Impacting Purchase Intention (Articles)

Menatallah M. Kassem, Eiman Negm, Sahar R. Abu Gharara

Open Access Library Journal Vol.11 No.6, June 28, 2024

DOI: 10.4236/oalib.1111244 370 Downloads 2,798 Views Citations
How Retail Store Accommodations for the Visually Impaired Affects the Shopping Experience of the Non-Visually Impaired (Articles)

Sungjoon Choo

Open Journal of Business and Management Vol.12 No.5, August 23, 2024

DOI: 10.4236/ojbm.2024.125154 219 Downloads 1,411 Views Citations
Omnichannel Retail Strategy: How to Meet the Needs of Today’s Shoppers (Articles)

Muhammad Sarim Nadeem

Open Journal of Business and Management Vol.12 No.6, November 6, 2024

DOI: 10.4236/ojbm.2024.126200 303 Downloads 2,216 Views Citations
The Impact of New Energy Vehicle Product Functions on Consumer Purchase Intention in the Backdrop of Sustainable Development Goals (Articles)

Yingyan Mo, Qiliang Mai

Open Access Library Journal Vol.11 No.11, November 26, 2024

DOI: 10.4236/oalib.1112490 76 Downloads 687 Views Citations
Research on the Application Effects of Artificial Intelligence in Personalized Marketing (Articles)

Binyang Feng

Journal of Computer and Communications Vol.12 No.11, November 26, 2024

DOI: 10.4236/jcc.2024.1211009 468 Downloads 2,877 Views Citations
The Hypervulnerability of the Fan Following Brands of Products Linked to Football Clubs (Articles)

Cleber Augusto do Nascimento

Beijing Law Review Vol.15 No.4, November 29, 2024

DOI: 10.4236/blr.2024.154107 108 Downloads 517 Views Citations
Beer Talk: When Consumer Culture Makes Work Meaningful (Articles)

Christopher S. Elliott

Journal of Service Science and Management Vol.17 No.6, December 10, 2024

DOI: 10.4236/jssm.2024.176027 127 Downloads 775 Views Citations
Prediction of After-Sales Behavior in E-Commerce Using Machine Learning Models (Articles)

Yulin Cai, Fengqing Chen, Jingyang Zhang

Open Journal of Statistics Vol.14 No.6, December 24, 2024

DOI: 10.4236/ojs.2024.146035 257 Downloads 1,476 Views Citations
Trust as a Mediator in Nigerian E-Commerce: Impacts on Consumer Behavior, Product Quality, and Convenience (Articles)

Muruako Emmanuel Chimezie, Andrew Benyeogor, Anayo Nkamnebe, Yaolong Liu

Open Journal of Business and Management Vol.13 No.1, January 9, 2025

DOI: 10.4236/ojbm.2025.131016 287 Downloads 2,300 Views Citations
The Siege Effect: Exploring the Characteristics of Youth Consumption Behavior and Its Influencing Factors in the Chinese Short Drama Market (Articles)

Longlong Duan, Yongsha Ma, Hongshu He, Siying Li, Yuxin Song, Zhan Wu

Theoretical Economics Letters Vol.15 No.2, April 30, 2025

DOI: 10.4236/tel.2025.152030 276 Downloads 2,562 Views Citations
Decision-Making During the Process of Buying a House in Mongolia (Articles)

Nergui Ariunjargal, Gonchigjav Boldbaatar, Myagmarsuren Odonchimeg, Erdenebileg Odgerel

Open Journal of Business and Management Vol.13 No.4, July 11, 2025

DOI: 10.4236/ojbm.2025.134140 87 Downloads 425 Views Citations
Exploring Consumer Behavior towards Social Impact Apps for Food Waste Reduction (Articles)

Aidan Gershengoren, Nymisha Bandi

Open Journal of Business and Management Vol.13 No.4, July 21, 2025

DOI: 10.4236/ojbm.2025.134149 179 Downloads 1,370 Views Citations
The Impact of Heuristic Cues on User Purchase Decisions in Sharing-Based Short-Term Rental Platforms (Articles)

Menghan Huo, Li Li, Yixuan Yao

Open Journal of Social Sciences Vol.13 No.9, September 30, 2025

DOI: 10.4236/jss.2025.139041 49 Downloads 373 Views Citations
Research on the Business Model and Consumer Decision-Making of “Chagee” from a Behavioral Economics Perspective (Articles)

Wenhua Guo

American Journal of Industrial and Business Management Vol.15 No.10, October 22, 2025

DOI: 10.4236/ajibm.2025.1510078 149 Downloads 1,331 Views Citations
The Power of Cultural Identity in Consumer Behavior: Social Factors and Purchasing Preferences (Articles)

Max Boada, Yadira Patiño, Francisco Morocho, Karen Abad

Open Access Library Journal Vol.12 No.11, November 11, 2025

DOI: 10.4236/oalib.1114334 97 Downloads 1,121 Views Citations
Circular Economy in Education: Evidence from UK Second-Hand School Uniform Market (Articles)

Zhenyu Sheng

Modern Economy Vol.17 No.1, January 29, 2026

DOI: 10.4236/me.2026.171011 136 Downloads 684 Views Citations
The Impact of Social Media Usage on Consumers’ Purchase Intentions. Using Perceived Value as the Mediator (Articles)

Matilda Kumi, Sebastian Nana Kumi, Newlove Sulun Senkpeni, Francisca Arboh, Edwin Akwandoh, Tejan Andrew Rollings Kamara

Open Access Library Journal Vol.13 No.2, February 4, 2026

DOI: 10.4236/oalib.1114852 118 Downloads 990 Views Citations
Domesticating Social Commerce: How Douyin Becomes Embedded in Everyday Consumer Practices in China (Articles)

Wenxuan Dou

Advances in Applied Sociology Vol.16 No.2, February 24, 2026

DOI: 10.4236/aasoci.2026.162010 127 Downloads 725 Views Citations

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