Brand Marketing - Articles - Scientific Research Publishing

Exploring Experience Marketing Strategies: A Case Study of Disneyland (Articles)

Fre Tekeste Gebremedhin, Jihong Shao, Yiqing Xia, Mi Zhou

Open Access Library Journal Vol.12 No.6, June 27, 2025

DOI: 10.4236/oalib.1113673 236 Downloads 2,724 Views Citations
Organizational Leadership Challenges in Federal Marketing Orders Relating to Technology and Market Share (Articles)

Alexander Jason Ott

Open Journal of Business and Management Vol.13 No.4, July 24, 2025

DOI: 10.4236/ojbm.2025.134152 109 Downloads 612 Views Citations
Aligning People for Digital Transformation in Ports: The Role of Internal Marketing, Learning, and Leadership (Articles)

Mohd Khaidzir Farhan Bin Abidin, Abu Bakar Sade, Norizan Mat Saad

Open Journal of Business and Management Vol.13 No.4, July 28, 2025

DOI: 10.4236/ojbm.2025.134153 118 Downloads 667 Views Citations
Research on Optimization of New Media Marketing Strategy for Specialty Agricultural Products in the Background of Rural Revitalization (Articles)

Na Liu, Lina Kan

Open Journal of Business and Management Vol.13 No.5, September 1, 2025

DOI: 10.4236/ojbm.2025.135170 433 Downloads 2,122 Views Citations
Research on the New Media Marketing Strategies of Fabrar Liberia (Articles)

Augusline Euphemia Wheaton, Xiaojuan Zhang

Open Access Library Journal Vol.12 No.9, September 11, 2025

DOI: 10.4236/oalib.1114031 61 Downloads 505 Views Citations
Use of Social Media in Marketing Library Services at Lira University Library (Articles)

Susan Mary Akuku, Ronald Izaruku

Open Access Library Journal Vol.12 No.10, October 28, 2025

DOI: 10.4236/oalib.1114291 78 Downloads 680 Views Citations
Analysis of Airline Marketing Optimization Strategies: Taking Middle Eastern Airlines as an Example (Articles)

Fatima Zahraa Bendriouch

Open Access Library Journal Vol.12 No.11, November 12, 2025

DOI: 10.4236/oalib.1114348 80 Downloads 1,498 Views Citations
Influence of Manipulative Marketing Tactics (Articles)

Gila Berlagosky, Taly Furer, Jackie Silbering

Open Journal of Business and Management Vol.13 No.6, November 14, 2025

DOI: 10.4236/ojbm.2025.136222 122 Downloads 908 Views Citations
Sponsorship Disclosure on Instagram: A Systematic Review of Research from 2020 to 2025 (Articles)

Busye Uysal, Melanie Fernandes, Anna Luiza Shakhmurzaeva

Advances in Literary Study Vol.14 No.1, January 15, 2026

DOI: 10.4236/als.2026.141004 97 Downloads 846 Views Citations
The Extent of Use of Selected Social Media Applications in the Marketing of Library Services to Postgraduate Students: A Study of Mahatma Gandhi Graduate Library, University of Nairobi, Kenya (Articles)

Emily Anyango Amek

Open Access Library Journal Vol.13 No.1, January 22, 2026

DOI: 10.4236/oalib.1114100 64 Downloads 324 Views Citations
An Empirical Investigation on Leadership Styles Applied for Global Brand Management of Multinational Organizations in the United States (Articles)

Tilokie Depoo, Gehan Dhameeth Shanmuganathan

Open Journal of Business and Management Vol.1 No.2, July 2, 2013

DOI: 10.4236/ojbm.2013.12003 7,278 Downloads 14,200 Views Citations
Brand Franchise Supply Chain Partnership Based on Online and Offline Integrating Strategy (Articles)

Rong Wang

American Journal of Industrial and Business Management Vol.3 No.4, July 26, 2013

DOI: 10.4236/ajibm.2013.34050 5,561 Downloads 8,845 Views Citations
The Impacts of Website Characteristics and Customer Participation on Citizenship Behaviors: The Mediating Role of Co-Creation Experience in Virtual Brand Communities (Articles)

Yong Zhang, Lu Chen

Advances in Applied Sociology Vol.7 No.4, April 18, 2017

DOI: 10.4236/aasoci.2017.74009 2,255 Downloads 5,489 Views Citations
Study on the Spillover Effects of Overseas Brand Crises (Articles)

Qing Li, Zheng Jiang

Journal of Service Science and Management Vol.10 No.4, August 16, 2017

DOI: 10.4236/jssm.2017.104031 1,183 Downloads 2,376 Views Citations
Effect of Adjacent Product Price on Customer’s Willingness to Pay of Focal Brand: A Bayesian Approach (Articles)

Atanu Adhikari

Theoretical Economics Letters Vol.7 No.7, November 27, 2017

DOI: 10.4236/tel.2017.77131 1,145 Downloads 3,398 Views Citations
This article belongs to the Special Issue on Consumer Behavior Research
An Analysis of Uniqlo’s Management Philosophy and Its Enlightenment to China’s Fast Fashion Brands (Articles)

Ningbo Wang, Chenggang Li

Open Journal of Social Sciences Vol.6 No.3, April 9, 2018

DOI: 10.4236/jss.2018.63022 3,996 Downloads 23,917 Views Citations
Impact of Celebrity Endorsement on Brand Conscious Consumers: A Case Study in Pakistan (Articles)

Mahwish Rabia, Fatima Babar, Saliha Akram, Zunaira Arif, Rida Tanveer

Open Journal of Social Sciences Vol.7 No.4, April 16, 2019

DOI: 10.4236/jss.2019.74016 1,966 Downloads 8,686 Views Citations
Visible and Near-Infrared Spectroscopic Discriminant Analysis Applied to Brand Identification of Wine (Articles)

Sixia Liao, Jiemei Chen, Tao Pan

American Journal of Analytical Chemistry Vol.11 No.2, February 24, 2020

DOI: 10.4236/ajac.2020.112008 526 Downloads 1,742 Views Citations
Good Reviews Go out the Door, Bad News Travels Fast?—Research on the Influence of Reference Groups and Their Language Styles in Positive Online Reviews on Consumers’ Brand Attitudes (Articles)

Jihua Zhang, Yongsheng Huang

Open Journal of Social Sciences Vol.8 No.2, February 28, 2020

DOI: 10.4236/jss.2020.82022 1,143 Downloads 2,603 Views Citations
Contract Manufacturer’s Encroachment Strategy Considering Advertising Effort (Articles)

Jing Shi

Journal of Service Science and Management Vol.13 No.2, April 3, 2020

DOI: 10.4236/jssm.2020.132015 788 Downloads 2,010 Views Citations

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