Digital Marketing Strategy - Articles - Scientific Research Publishing

Bank Telemarketing Forecasting Model Based on t-SNE-SVM (Articles)

Jianguo Che, Sai Zhao, Yongfan Li, Kai Li

Journal of Service Science and Management Vol.13 No.3, May 18, 2020

DOI: 10.4236/jssm.2020.133029 980 Downloads 4,157 Views Citations
Developing a Records and Information Management Model for Oil Marketing Companies in Zambia Based on the Records Cycle Model (Articles)

Sharon Malake, Jackson Phiri

Open Journal of Business and Management Vol.8 No.4, July 30, 2020

DOI: 10.4236/ojbm.2020.84114 1,671 Downloads 6,046 Views Citations
The Impact of Marketing Mix Elements on Brand Loyalty towards Speech Therapy in Health Science Industry Malaysia (Articles)

Masri bin Abdul Lasi, Tan Cheng Man

American Journal of Industrial and Business Management Vol.10 No.9, September 18, 2020

DOI: 10.4236/ajibm.2020.109100 1,517 Downloads 5,555 Views Citations
The Environmental Impact of Polycyclic Aromatic Hydrocarbons: Mechanism of Extraction by Bio-Surfactant in a Microwave (Articles)

Haroun Ali Adannou, Nayaou Kadidja Kamane, Samba Koukouare Prosper, Dorim Ngarbaroum, Allaramadji Ngarmadji Constant, Abdel-Hamid Mahamat Ali, Simon Ngos III

Natural Resources Vol.11 No.12, December 31, 2020

DOI: 10.4236/nr.2020.1112035 676 Downloads 2,049 Views Citations
Factors Hindering the Adoption of E-Marketing among Cable Manufacturers in Zambia, Based on Technology Acceptance Model (TAM) (Articles)

Norbert Mooya, Jackson Phiri

Technology and Investment Vol.12 No.2, March 5, 2021

DOI: 10.4236/ti.2021.122004 1,263 Downloads 4,392 Views Citations
Introduction to the Research on the Special Marketing Ability of Higher Vocational Automobile Industry under the Background of the Integration of Production and Education (Articles)

Leijie Gong, Lin Wang

Open Access Library Journal Vol.8 No.3, March 18, 2021

DOI: 10.4236/oalib.1107039 578 Downloads 1,741 Views Citations
Supply Chain Analysis of the Production and Marketing of the Marian Plum in the Case of San Khao Farmers, Phitsanulok, Thailand (Articles)

Bhagaporn Watanadumrong, Sujinda Chemsripong

Open Journal of Social Sciences Vol.9 No.3, March 31, 2021

DOI: 10.4236/jss.2021.93032 568 Downloads 2,134 Views Citations
Relationship Marketing and Information Technology’s Impact on Customer Satisfaction and Commitment (Articles)

Kamal Abubakar Abraham Sleiman, Xiangyu Cai, Juanli Lan, Hongzhen Lei, Ru Liu

Open Journal of Business and Management Vol.9 No.3, April 16, 2021

DOI: 10.4236/ojbm.2021.93055 2,107 Downloads 8,675 Views Citations
Development of a Novel Integrated Web-Based System for Advertisement Service (Articles)

Sifat Yasir Mustafiz, Mamun Bin Harun Hriday, Jannatul Ferdous Oyeshe, Mohammad Monirujjaman Khan

Journal of Software Engineering and Applications Vol.14 No.8, August 3, 2021

DOI: 10.4236/jsea.2021.148020 472 Downloads 2,201 Views Citations
Customer Relationship Management as a Tool for Improving Customer Loyalty in the Banking Industry: An Empirical Study of Guaranty Trust Bank PLC Situated within the Central Business District, FCT Abuja, Nigeria (Articles)

Yakubu Yari Kate Dazagbyilo, Shuiping Shang, Obodo Chidiebube Emmanuel, Kalissa Fatoumata Kir

Open Journal of Business and Management Vol.9 No.5, September 14, 2021

DOI: 10.4236/ojbm.2021.95124 920 Downloads 5,424 Views Citations
Trailing the Gap between the Competencies of Bachelor of Science in Business Administration Graduates with Industry Demands: As Viewed by the Employers (Articles)

Clarizza L. De Leon, Jennilyn C. Mina, Edgelly G. Vitug, Noemi C. Vega, Joannie A. Galano, Rosenell B. Flores, Emery Caymo, Kaila Beatrice Magtalas

Open Access Library Journal Vol.8 No.12, December 15, 2021

DOI: 10.4236/oalib.1108193 363 Downloads 5,074 Views Citations
Developing a Social Media Marketing Framework for Small-Scale Contractors in the Construction Industry (Articles)

Chipozya Kosta Tembo, Franco Muleya, Godfrey Kabwe Bulaya

Open Journal of Business and Management Vol.10 No.1, December 29, 2021

DOI: 10.4236/ojbm.2022.101005 806 Downloads 3,884 Views Citations
A Systematic Review on the Extant of Outdoor Advertisements Literature in Developing Countries (Articles)

Omary Swallehe, Kardo Mwilongo

Open Journal of Business and Management Vol.10 No.4, June 9, 2022

DOI: 10.4236/ojbm.2022.104086 471 Downloads 3,477 Views Citations
Research on International Marketing of Chinese Beauty Brands Based on the 4I Theory
—Taking Perfect Diary’s Trip to Japan as an Example (Articles)

Chen Liang, Chenggang Li

Modern Economy Vol.13 No.11, November 24, 2022

DOI: 10.4236/me.2022.1311077 679 Downloads 3,569 Views Citations
Impact of Khat Production and Marketing on the Livelihood of Smallholder Households in Ethiopia (Articles)

Tofik Abdella Dawide, Fresenbet Zeleke, Mustefa Musse Ebro

Agricultural Sciences Vol.13 No.12, December 14, 2022

DOI: 10.4236/as.2022.1312080 485 Downloads 2,604 Views Citations
Marketing and Commodification of Fear in Time of US War on Global Terror (Articles)

Souleymane Ndao

Open Journal of Social Sciences Vol.11 No.2, February 28, 2023

DOI: 10.4236/jss.2023.112028 296 Downloads 1,187 Views Citations
Consumer Behavior under Social Network Platform Influencing Factors and Marketing Strategies (Articles)

Di Zhang, Dongphil Chun, Minghao Huang

Open Journal of Business and Management Vol.11 No.2, March 22, 2023

DOI: 10.4236/ojbm.2023.112032 791 Downloads 3,641 Views Citations
Influencer Marketing (Articles)

Yanjie Chen

Open Journal of Business and Management Vol.11 No.5, September 18, 2023

DOI: 10.4236/ojbm.2023.115127 2,037 Downloads 11,986 Views Citations
Design of a Social Marketing Plan on Salt Reduction for the Control and Treatment of Noncommunicable Diseases in Costa Rica (Articles)

Adriana Blanco-Metzler, Hilda Patricia Nuñez-Rivas, Marlene Roselló-Araya, Karol Madriz-Morales, Karla Benavides-Aguilar, Marco Castro-Araya

Food and Nutrition Sciences Vol.14 No.11, November 28, 2023

DOI: 10.4236/fns.2023.1411067 250 Downloads 1,024 Views Citations
Relationship between Consumer Insights and Purchase Patterns across Different Generations: A Quantitative Approach (Articles)

Max Boada, Daniel Burneo, Francisco Morocho, Janeth Gutiérrez

Open Access Library Journal Vol.10 No.11, November 30, 2023

DOI: 10.4236/oalib.1110867 175 Downloads 1,756 Views Citations

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