Marketing Mix - Articles - Scientific Research Publishing

Internal Marketing and Customer Loyalty: A Dyadic Analysis (Articles)

Hayat Muhammad Awan, Ahmad Nabeel Siddiquei, Aneela Jabbar, Muhammad Abrar, Sajjad Ahmad Baig

Journal of Service Science and Management Vol.8 No.2, April 8, 2015

DOI: 10.4236/jssm.2015.82024 6,730 Downloads 12,167 Views Citations
E-Integrated Marketing Communication and Its Impact on Customers’ Attitudes (Articles)

Suleiman A. Al Khattab, As’ad H. Abu-Rumman, Ghadeer Methqal Zaidan

American Journal of Industrial and Business Management Vol.5 No.8, August 12, 2015

DOI: 10.4236/ajibm.2015.58053 8,549 Downloads 14,992 Views Citations
Consumer Responses to Green Marketing in Cambodia (Articles)

Leaksmy Chhay, Md Manik Mian, Rathny Suy

Open Journal of Social Sciences Vol.3 No.10, October 23, 2015

DOI: 10.4236/jss.2015.310013 4,881 Downloads 9,930 Views Citations
Characterizing Milk Supply and Marketing Chains and Losses in Wolmera and Ejere Districts of Ethiopia (Articles)

Tadesse Kenea Amentae, Girma Gebresenbet, David Ljungberg

Journal of Service Science and Management Vol.8 No.6, December 4, 2015

DOI: 10.4236/jssm.2015.86084 5,225 Downloads 7,618 Views Citations
Improve Communication Quality by Understanding Customer Switching Behavior in China’s Telecom Sector (Articles)

Salman Awan, Yanxia Cheng

iBusiness Vol.8 No.4, November 14, 2016

DOI: 10.4236/ib.2016.84008 2,302 Downloads 5,442 Views Citations
Listing-Oriented Logistics Service Strategy: A New Choice for Large Transactional Online Shopping Websites (Articles)

Dongli Miao, Jianjun Lu, Guangying Xie

Journal of Service Science and Management Vol.10 No.1, February 9, 2017

DOI: 10.4236/jssm.2017.101001 1,755 Downloads 3,024 Views Citations
Safety and Diagnostic Image Quality of Ultravist^® in an Unselected Sub-Set of Chinese Patients: Data Analyses from a Previous Post Marketing Surveillance (Articles)

Shuixing Zhang, Changhong Liang, Ziping Li, Jary Wang

Open Journal of Radiology Vol.7 No.1, March 31, 2017

DOI: 10.4236/ojrad.2017.71008 1,407 Downloads 2,888 Views Citations
Agricultural Traceable and Marketing System Based on iOS-Platform and Wireless Sensor Network (Articles)

Haiyuan Sun, Jianping Zhang, Guiling Sun, Yangyang Li

Journal of Computer and Communications Vol.5 No.6, April 24, 2017

DOI: 10.4236/jcc.2017.56003 1,654 Downloads 3,162 Views Citations
Do Customer Loyalty Programs Really Work in Airlines Business?—A Study on Air Berlin (Articles)

Muhammed Zakir Hossain, Habiba Kibria, Saraj Farhana

Journal of Service Science and Management Vol.10 No.4, July 25, 2017

DOI: 10.4236/jssm.2017.104029 4,590 Downloads 13,482 Views Citations
Does Environmental Innovation Produce License: A Customer-Based Brand Equity Perspective? (Articles)

Qiong Yao, Heng Fang

American Journal of Industrial and Business Management Vol.8 No.1, January 19, 2018

DOI: 10.4236/ajibm.2018.81007 1,156 Downloads 2,476 Views Citations
Study on Marketing Strategy System of SMEs under Internet Background (Articles)

Yongyue Jin

American Journal of Industrial and Business Management Vol.8 No.3, March 23, 2018

DOI: 10.4236/ajibm.2018.83042 2,201 Downloads 6,285 Views Citations
Study on Parameters of Consumer Preferences for Alternative Wheat Products (Gluten-Free Foods) in USA and India (Articles)

Jolly Masih

Agricultural Sciences Vol.9 No.4, March 28, 2018

DOI: 10.4236/as.2018.94027 2,201 Downloads 6,103 Views Citations
Research on the Marketing Strategy of New Energy Vehicles in SL Company (Articles)

Jihua Zhang, Rong Wang

American Journal of Industrial and Business Management Vol.9 No.2, February 21, 2019

DOI: 10.4236/ajibm.2019.92020 3,707 Downloads 13,674 Views Citations
Exploration of National Tourism Development, Innovation and Marketing Policies: A Case Study of Nepal Tourism Constraints (Articles)

Lochan Kumar Batala, Kalpana Regmi, GiriRaj Sharma, Azmat Ullah

American Journal of Industrial and Business Management Vol.9 No.2, February 28, 2019

DOI: 10.4236/ajibm.2019.92027 2,080 Downloads 9,377 Views Citations
Cause Related Marketing and Customer Skepticism: A Study of Situational and Psychological Skepticism (Articles)

Vibhas Amawate, Madhurima Deb

Theoretical Economics Letters Vol.9 No.4, April 12, 2019

DOI: 10.4236/tel.2019.94055 1,285 Downloads 3,392 Views Citations
The Implicit Association Test on Place-of-Origin Stereotyping for Mobile Phone Brands Based on User Preferences Data Processing (Articles)

Ying Ge, Jibo He, Huishan Pang, Yuanyan Hu, Yangcan Gong

American Journal of Industrial and Business Management Vol.9 No.8, August 23, 2019

DOI: 10.4236/ajibm.2019.98111 782 Downloads 2,275 Views Citations
A Case Study of the Marketing Tools Coffee Shop Owners Use to Sustain Businesses (Articles)

Abi Adeleke

Open Journal of Business and Management Vol.8 No.2, March 18, 2020

DOI: 10.4236/ojbm.2020.82044 7,869 Downloads 59,058 Views Citations
Research on the Relationship between Novelty-Centered Business Model Innovation and Competitive Advantages of Sports Tourism—Based on the Empirical Analysis of Guizhou Province, China (Articles)

Xinghua Xu, Chunyu Yang, Juan Ren

Journal of Service Science and Management Vol.13 No.2, April 22, 2020

DOI: 10.4236/jssm.2020.132020 1,330 Downloads 2,720 Views Citations
E-Commerce Enterprise Marketing Management: Realistic Dilemma, Main Incentives and Resolution Strategies (Articles)

Chenjie Li

Open Journal of Social Sciences Vol.8 No.7, July 23, 2020

DOI: 10.4236/jss.2020.87020 1,138 Downloads 2,814 Views Citations
Business Development Services Access as a Strategic Response to Market Disruption among Small and Medium Enterprises (Articles)

Mary Njoroge, Veronicah Kaluyu

American Journal of Industrial and Business Management Vol.10 No.8, August 13, 2020

DOI: 10.4236/ajibm.2020.108089 1,058 Downloads 4,701 Views Citations

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