Brand Perception - Articles - Scientific Research Publishing

Does Environmental Innovation Produce License: A Customer-Based Brand Equity Perspective? (Articles)

Qiong Yao, Heng Fang

American Journal of Industrial and Business Management Vol.8 No.1, January 19, 2018

DOI: 10.4236/ajibm.2018.81007 1,156 Downloads 2,476 Views Citations
An Analysis of Uniqlo’s Management Philosophy and Its Enlightenment to China’s Fast Fashion Brands (Articles)

Ningbo Wang, Chenggang Li

Open Journal of Social Sciences Vol.6 No.3, April 9, 2018

DOI: 10.4236/jss.2018.63022 3,996 Downloads 23,901 Views Citations
Impact of Celebrity Endorsement on Brand Conscious Consumers: A Case Study in Pakistan (Articles)

Mahwish Rabia, Fatima Babar, Saliha Akram, Zunaira Arif, Rida Tanveer

Open Journal of Social Sciences Vol.7 No.4, April 16, 2019

DOI: 10.4236/jss.2019.74016 1,966 Downloads 8,681 Views Citations
Visible and Near-Infrared Spectroscopic Discriminant Analysis Applied to Brand Identification of Wine (Articles)

Sixia Liao, Jiemei Chen, Tao Pan

American Journal of Analytical Chemistry Vol.11 No.2, February 24, 2020

DOI: 10.4236/ajac.2020.112008 526 Downloads 1,740 Views Citations
Good Reviews Go out the Door, Bad News Travels Fast?—Research on the Influence of Reference Groups and Their Language Styles in Positive Online Reviews on Consumers’ Brand Attitudes (Articles)

Jihua Zhang, Yongsheng Huang

Open Journal of Social Sciences Vol.8 No.2, February 28, 2020

DOI: 10.4236/jss.2020.82022 1,143 Downloads 2,596 Views Citations
Contract Manufacturer’s Encroachment Strategy Considering Advertising Effort (Articles)

Jing Shi

Journal of Service Science and Management Vol.13 No.2, April 3, 2020

DOI: 10.4236/jssm.2020.132015 788 Downloads 2,005 Views Citations
Impact of Information Security Management System on Firm Financial Performance: Perspective of Corporate Reputation and Branding (Articles)

Syed Asad Abbas Bokhari, Shahid Manzoor

American Journal of Industrial and Business Management Vol.12 No.5, May 26, 2022

DOI: 10.4236/ajibm.2022.125048 944 Downloads 5,567 Views Citations
A Review on Apparel Fashion Trends, Visual Merchandising and Fashion Branding (Articles)

Sonkar P. Akhilendra, Muthusamy Aravendan

Intelligent Information Management Vol.15 No.3, May 9, 2023

DOI: 10.4236/iim.2023.153007 1,239 Downloads 8,318 Views Citations
Effects of Social Media Marketing on Brand Awareness Based on the Stimulus Organism Response Model in Developing Countries (Articles)

Inonge Lilembalemba, Jackson Phiri

Open Journal of Business and Management Vol.12 No.1, January 31, 2024

DOI: 10.4236/ojbm.2024.121035 1,027 Downloads 6,280 Views Citations
Exploring the Evolution of Brand Loyalty in the Age of Social Media (Articles)

Muhammed Zakir Hossain, Habiba Kibria

Journal of Service Science and Management Vol.17 No.3, June 5, 2024

DOI: 10.4236/jssm.2024.173011 1,071 Downloads 10,118 Views Citations
Social Media Influence on Millennials Purchase Behaviour of Coca-Cola and Pepsi Carbonated Soft Drink (Articles)

Tolulope Ajibade, Donia Waseem

Open Journal of Business and Management Vol.12 No.4, June 12, 2024

DOI: 10.4236/ojbm.2024.124110 662 Downloads 4,446 Views Citations
Consumer Behavior of Firestone Liberia (Articles)

Yealu G. Kogar, Jihong Shao

Open Access Library Journal Vol.12 No.3, March 20, 2025

DOI: 10.4236/oalib.1113011 115 Downloads 792 Views Citations
Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch (Articles)

Gomes Naurio Alfredo Jeremias, Lei Zhang

Open Access Library Journal Vol.12 No.6, June 27, 2025

DOI: 10.4236/oalib.1113641 245 Downloads 4,440 Views Citations
Reinventing Ultra-Fast Fashion: Strategic Growth Recommendations for SHEIN’s Sustainable Brand Development (Articles)

Monique Cheuk Nam Siu, Sunny Ubale

Open Journal of Business and Management Vol.13 No.4, July 29, 2025

DOI: 10.4236/ojbm.2025.134154 304 Downloads 2,943 Views Citations
Post-Sales Service Quality and Brand Image as Predictors of Customer Loyalty in Malaysia’s Automotive Sector (Articles)

Wan Afezah Wan Abdul Rahman, Zainil Hanim Saidin

Open Journal of Social Sciences Vol.13 No.8, August 14, 2025

DOI: 10.4236/jss.2025.138019 186 Downloads 913 Views Citations
Exploring the Impact of Brand Authenticity on Generation Z Consumer Loyalty in Ghana’s Emerging Market (Articles)

Ibrahim Ofosu-Boateng, Leyroy Muandumba Jose

Open Journal of Social Sciences Vol.13 No.9, September 22, 2025

DOI: 10.4236/jss.2025.139015 327 Downloads 3,384 Views Citations
The Role of Subscription Services in Building Long-Term Customer Loyalty (Articles)

Artur Tatevosian

American Journal of Industrial and Business Management Vol.15 No.11, October 31, 2025

DOI: 10.4236/ajibm.2025.1511084 102 Downloads 623 Views Citations
Balancing Tradition and Innovation: A Case Study on How Brand Equity and Service Quality Shape Revisit Intention in Luxury Hospitality (Articles)

Didem Sağındık, Cemal Yükselen

Open Journal of Business and Management Vol.14 No.1, January 6, 2026

DOI: 10.4236/ojbm.2026.141014 85 Downloads 638 Views Citations
Strategic Branding and Competitive Advantage in International School Marketing: A Case-Based Analysis in Asia (Articles)

James McLaughlin

Open Journal of Business and Management Vol.14 No.2, February 9, 2026

DOI: 10.4236/ojbm.2026.142049 152 Downloads 901 Views Citations
Increasing Customer Satisfaction, Financial Stability, Brand Loyalty and Efficiency by Making KPI Measurements with Technology Integration in Logistics (Articles)

Murat Başal

Open Journal of Social Sciences Vol.14 No.2, February 28, 2026

DOI: 10.4236/jss.2026.142028 59 Downloads 625 Views Citations
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